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Local seo why isnt your website ranking number one 08 20 2010
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Local seo why isnt your website ranking number one 08 20 2010

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  • 1.
  • 2. Local SEO Why Isn’t Your Website Ranking Number OnePart TwoUnderstanding SEO
  • 3. The purpose of this video is to cut through the clutter.
  • 4. When it comes to understanding SEO or Search Engine Optimization.
  • 5. This video is part of a series that has been developed so you can DIY (Do It Yourself)
  • 6. DIY all the way to the top of the Google search rankings.
  • 7. This video has been specifically developed for those who have a local or niche website.
  • 8. But before I go any further we should develop a working definition of what SEO or Search Engine Optimization is.
  • 9. Some people seem to think that SEO as being part science and part art but I am not one of these people.
  • 10. I believe that SEO is a game, a game to be played and won.
  • 11. To succeed to must do certain things on and off website better than your competition.
  • 12. So then what the heck is SEO?
  • 13. SEO is the process of optimizing your websites content and source code to acquire the highest possible search ranking.
  • 14.  It also includes another component called Off Page SEO or link building.
  • 15.  These links or backlinks are the equivalent to the internet highways road signs.
  • 16. The generic links which just include a url act simply as a sign with an arrow.
  • 17. They basically are saying “Go here for more information.”
  • 18. Yourcompetition locally likely has little or no knowledge about backlinks or how SEO works.
  • 19. It is extremely important that these links include your targeted keyword phrase for the page that is being linked too!
  • 20. Links that include your targeted phrase are called anchor text links.
  • 21. These anchor text links are the most valuable links if they are Do Follow Links.
  • 22. Links or backlinks are themost difficult aspect of SEO to comprehend.
  • 23. Links are the foundation of the Google algorithm.
  • 24. For now, we will just say that links are really, really important!
  • 25. Links or the lack thereof are likely one key reason for why your website is not ranking number one.
  • 26. So you might be asking where should I start.
  • 27. Every effective SEO campaign starts with a detailed review of your competition.
  • 28. Then you need to do what they have done then you need to do it better.
  • 29. This process is about understanding your competitions weaknesses and strengths.
  • 30. Once you know what your competition has done you can then build a winning game plan.
  • 31. This is why I say that SEO is a game because it is a competition.
  • 32. Except in this game it is never over. You must actively work your game plan to maintain your rankings.
  • 33. SEO is never a one and proposition but since your business is local obtaining that coveted number one position is a realistic goal.
  • 34. Are you ready to do what it takes?
  • 35. So in closing I must ask why are you not ranking number one? Too be continued…
  • 36. This concludes today’s videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Two Understanding SEO
  • 37. The next videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Tree The Competitive Review