Local SEO  Why Isn’t Your Website Ranking Number OnePart TwoUnderstanding SEO <br />
The purpose of this video is to cut through the clutter.<br />
 When it comes to understanding SEO or Search Engine Optimization. <br />
 This video series has been developed so you can DIY (Do It Yourself)<br />
 DIY all the way to the top of the Google search rankings.<br />
This video has been specifically for those who have local or niche websites. <br />
But before I go any further we should develop a working definition of  what SEO or Search Engine Optimization is.<br />
Some people seem to think that SEO as being part science and part art but I am not one of these folks.<br />
I believe that SEO is a game, a game to be played and won.<br />
To succeed to must do certain things on and off website better than your competition.<br />
So then what the heck is SEO?<br />
SEO is the process of optimizing your websites content and source code  to acquire the highest possible search ranking.<br />
 It also includes another component called Off Page SEO or link building. <br />
 These links or backlinks are the internet highways road signs.<br />
These links tell the search engines what they should expect when they follow them.<br />
They basically are saying “Go here for more information about xyz.”<br />
The competition that you might have likely has little or no knowledge of how SEO works.<br />
It is extremely important that these links include your targeted keyword phrase for the page that is beinglinked too!<br />
Links that include your targeted phrase are called anchor text links.<br />
These anchor text links are the most valuable links if they are Do Follow Links.<br />
Links or backlinks are themostdifficult aspect of SEO to comprehend.<br />
Links are the foundation of the Google algorithm.<br />
For now, we will just say that links are really, really important!<br />
Links or the lack thereof are likely one key reason for why your website is not ranking number one.<br />
So you might be asking where should I start.<br />
Every effective SEO campaign starts with a detailed review of your competition.<br />
Then you need to do what they have done then you need to do it better.<br />
This process is about  understanding your competitions weaknesses and strengths.<br />
Once you know what your competition has done you can then build a winning game plan.<br />
This is why I say that SEO is a game because it is a competition.<br />
Except in this game it is never over. You must actively work your game plan to maintain your rankings.<br />
SEO is never a one and proposition but since your business is local obtaining that coveted number one position is a realis...
Are you ready to do what it takes?<br />
So in closing I must ask why are you not ranking number one? Too be continued…<br />
This concludes today’s videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Two Understanding SEO<br />
The next videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Tree The Competitive Review<br />
Upcoming SlideShare
Loading in...5
×

Local seo why isnt your website ranking number one 08 20 2010

1,130

Published on

Tucson SEO Solutions, http://tucsonseosolutions.com, asks why isn't your local website ranking number one in the Google search results.

This video is the first in a series of videos that are designed for the DIY website owner.

I also invite you to visit our blog at http://tucsonseosolutions.com/blog

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,130
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Local seo why isnt your website ranking number one 08 20 2010

  1. 1. Local SEO Why Isn’t Your Website Ranking Number OnePart TwoUnderstanding SEO <br />
  2. 2. The purpose of this video is to cut through the clutter.<br />
  3. 3. When it comes to understanding SEO or Search Engine Optimization. <br />
  4. 4. This video series has been developed so you can DIY (Do It Yourself)<br />
  5. 5. DIY all the way to the top of the Google search rankings.<br />
  6. 6. This video has been specifically for those who have local or niche websites. <br />
  7. 7. But before I go any further we should develop a working definition of what SEO or Search Engine Optimization is.<br />
  8. 8. Some people seem to think that SEO as being part science and part art but I am not one of these folks.<br />
  9. 9. I believe that SEO is a game, a game to be played and won.<br />
  10. 10. To succeed to must do certain things on and off website better than your competition.<br />
  11. 11. So then what the heck is SEO?<br />
  12. 12. SEO is the process of optimizing your websites content and source code to acquire the highest possible search ranking.<br />
  13. 13.  It also includes another component called Off Page SEO or link building. <br />
  14. 14.  These links or backlinks are the internet highways road signs.<br />
  15. 15. These links tell the search engines what they should expect when they follow them.<br />
  16. 16. They basically are saying “Go here for more information about xyz.”<br />
  17. 17. The competition that you might have likely has little or no knowledge of how SEO works.<br />
  18. 18. It is extremely important that these links include your targeted keyword phrase for the page that is beinglinked too!<br />
  19. 19. Links that include your targeted phrase are called anchor text links.<br />
  20. 20. These anchor text links are the most valuable links if they are Do Follow Links.<br />
  21. 21. Links or backlinks are themostdifficult aspect of SEO to comprehend.<br />
  22. 22. Links are the foundation of the Google algorithm.<br />
  23. 23. For now, we will just say that links are really, really important!<br />
  24. 24. Links or the lack thereof are likely one key reason for why your website is not ranking number one.<br />
  25. 25. So you might be asking where should I start.<br />
  26. 26. Every effective SEO campaign starts with a detailed review of your competition.<br />
  27. 27. Then you need to do what they have done then you need to do it better.<br />
  28. 28. This process is about understanding your competitions weaknesses and strengths.<br />
  29. 29. Once you know what your competition has done you can then build a winning game plan.<br />
  30. 30. This is why I say that SEO is a game because it is a competition.<br />
  31. 31. Except in this game it is never over. You must actively work your game plan to maintain your rankings.<br />
  32. 32. SEO is never a one and proposition but since your business is local obtaining that coveted number one position is a realistic goal.<br />
  33. 33. Are you ready to do what it takes?<br />
  34. 34. So in closing I must ask why are you not ranking number one? Too be continued…<br />
  35. 35. This concludes today’s videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Two Understanding SEO<br />
  36. 36. The next videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Tree The Competitive Review<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×