Health Knowledge Management - KM World 2012

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Three years ago, the Office of Medical and Health Affairs at Philips Healthcare, was created with a vision for improving the use of health knowledge to inform decision making at the company. Shechter describes the people, processes, and tools that have been assembled to drive organization improvement including rapid prototyping, social networking, SharePoint, working with Corporate IT, search, medical ontologies, and more. http://www.kmworld.com/conference/2012/Friday.aspx#Session_5910

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  • Improve the customer experienceEstablish clinical and economic evidence base that differentiates our products, services and solutionsValidated through: measuring the percent of product groups requiring clinical and / or economic evidence that support our value claims
  • Health Knowledge Management - KM World 2012

    1. 1. Health Knowledge ManagementPresented at KMWorld 2012Guy Shechter @shechterOffice of Medical and Health AffairsOctober 19, 2012
    2. 2. @shechterMy Story A beginning (2009) A middle (2012) … Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    3. 3. @shechter Integration of knowledge is a critical success factor to Acquisitions (2010-2011) sustain and accelerate growth.February 11, 2010 Luceplan S.p.A. Consumer Luminaires Iconic brand in the premium design segment for residential applications Somnolyzer 24x7 automated-scoring solution that can improve the productivity ofFebruary 24, 2010 Somnolyzer Home Healthcare sleep centers Patient Care and Strengthen clinical informatics portfolio with leading Brazilian provider of RadiologyMarch 26, 2010 Tecso Informática Ltda. Clinical Informatics Information Systems (RIS) Street Light Control Strengthen outdoor lighting portfolio with acquisition control portfolio. StreetJuly 13, 2010 Lighting Electronics Portfolio Lighting controls activities of Amplex A/S Shanghai Apex Electronics Strengthen portfolio of high-quality transducers aimed at the value segment inJuly 28, 2010 Imaging Systems Technology Co., Ltd. emerging markets Patient Care andAugust 2, 2010 CDP Medical Expand clinical informatics portfolio in high-growth markets in the area of PACS Clinical Informatics Burton Medical Products Expand portfolio with leading provider of specialized lighting solutions forAugust 20, 2010 Professional Luminaires Corporation healthcare facilities Patient Care and Strengthen clinical informatics portfolio with a leading Brazilian provider of clinicalSeptember 13, 2010 Wheb Informática Ltda. Clinical Informatics information systems Expand oral healthcare portfolio with leading manufacturer of professional toothOctober 11, 2010 Discus Holdings, Inc. Health & Wellness whitening productsDecember 6, 2010 NCW Holdings Ltd. Professional Luminaires Expand global leadership position of professional lighting entertainment solutions Strengthen portfolio by becoming a leading provider of patient interaction andJanuary 6, 2011 medSage Technologies Home Healthcare management applicationsJanuary 5, 2011 Optimum Lighting, LLC Professional Luminaires Expand portfolio with customized energy-efficient lighting solutionsJanuary 20, 2011 Preethi Domestic Appliances Become a leading kitchen appliances company in India Patient Care andMarch 9, 2011 Dameca A/S Expand portfolio with integrated, advanced anesthesia care solutions Clinical Informatics Expand capabilities in imaging equipment services, strengthening Philips’ Multi-June 20, 2011 AllParts Medical Customer Services Vendor Services business Expand Women’s Healthcare portfolio with a unique digital mammography solutionJune 27, 2011 Sectra Mamea AB Imaging Systems in terms of radiation doseJune 29, 2011 Indal Group Profess. Luminaires Strengthen leading position in professional lighting within Europe Povos Electric Appliance Expand product portfolio in China and continue to build business creationJuly 11, 2011 Domestic Appliances (Shanghai) Co., Ltd. capabilities in growth geographies Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    4. 4. @shechter Consensus Decision-Making “It was a clunky, byzantine style of governing the Dutch had devised, but in essence each of the seven provinces sent a delegation to the States General of whatever size they chose, though each province had only one vote. The few dozen men sat together around a single table, the title of president passing weekly from one province’s lead delegate to the next. The tricky part was that all decisions required a unanimous vote, which made for intense politicking and few resolutions,• Opportunities to something the Dutch seem not to have minded terribly, inject knowledge trusting in the adage that the less the government into decision making process. actually did the better.”• Work under the Shorto, Russell (2005-04-12). The Island at the Center of the World (pp. 203- radar. 204). Random House, Inc.. Kindle Edition. Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    5. 5. @shechter Q3-4 2009Job TitleDirector, Health Information Management Improve medical decision making. Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    6. 6. @shechter Q3-4 2009Job TitleDirector, Health Information Management Improve upon existing practices of using medical knowledge to inform decision making at Philips. Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    7. 7. @shechter Q3-4 2009Job TitleDirector, Health Information Management Improve upon existing practices of using medical knowledge to inform decision making at Philips. Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    8. 8. @shechter Q3-4 2009Job TitleDirector, Health Information Management Improve upon existing practices of using medical knowledge to inform decision making at Philips. ➥ Strategy ➥ R&D ➥ Marketing ➥ Sales Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    9. 9. @shechter Q3-4 2009Job TitleDirector, Health Information Management Improve upon existing practices of using medical knowledge to inform decision making at Philips. ➥ Strategy ➥ R&D ➥ Marketing ➥ Sales Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    10. 10. @shechter Q3-4 2009The Path to Personal Knowledge Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    11. 11. @shechterMedical AffairsHelping Philips succeedFocused on activities that will ultimately improvethe customer experienceEstablish a clinical and economicevidence base that differentiates ourproducts, services and solutions inthe markets we serveAssist in value claims, by providingour product groups with substantiatedclinical and economic evidence Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    12. 12. Informing our medical consciousness Resources dedicated to our critical areas of focus Eric Silfen – Chief Medical Officer Inform, socialize,Medical expertise Demonstration of proof: Evidence-Based Value influence, and & knowledge changeMedical Science Clinical Regulatory Clinical Research Health Economics Operations & Health Liaison & KOL Affairs Services & Reimbursement Knowledge Management Management Kevin Appareti Terry Sweeney Mark Aloia Laurel Sweeney Guy Shechter
    13. 13. Health Knowledge ManagementEnabling stronger coordination and collaborationWe are challenged with the samecore issues around diseasestates, reimbursement and regulatoryapprovalsCritical to have a function focused ondeveloping the optimal way tomanage and harvest the collection ofcritical data and raw information
    14. 14. @shechter Q1 2010 Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012 15
    15. 15. @shechter Q2 2010Internal Workshop Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012 16
    16. 16. @shechter Q4 2010Interactivity Between People and ContentWhere are we know? • Global collaboration survey • Don’t forget the workers’ councils. • Distribution to more than 100k employees • 10% response rate Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    17. 17. @shechter Philips overall is seen as moderately collaborative both in the Healthcare and Non-Healthcare sectors. 100% 80% Top 3 Box 60% Healthcare 26% Non-Healthcare 38% 40% 20% 0% 1 2 3 4 5 6 7 8 9 10 Not at All Extremely Collaborative Healthcare (N=3,625) Non-Healthcare (N=5,226) CollaborativeQ3: How collaborative of an organization is Philips?*Significant difference at a 95% confidence level Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    18. 18. @shechter When looking at their immediate teams, employees consider them to be much more collaborative than Philips overall. 100% 80% 60% Top 3 Box Healthcare 57% Non-Healthcare 66% 40% 20% 0% 1 2 3 4 5 6 7 8 9 10 Not at All Extremely Collaborative Healthcare (N=3,634) Non-Healthcare (N=5,232) CollaborativeQ4: How collaborative is your team?*Significant difference at a 95% confidence level Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    19. 19. @shechter There is a great desire to find the right people to collaborate with, discover new things and bring disparate ideas and people together. 100% 80% 60% 40% 20% 0% Find the Discover Tie together Extend the Respond Do Collaborate Broadcast right people new things threads of opportunity more searches with information to talk to (N=2,881) information for thoroughly on topics colleagues (N=2,682) (N=2,993) (N=2,885) collaboration (N=2,820) (N=2,774) outside my (N=2,891) country (N=2,790)Q16: What are the key things you would want to be able to do?Summary of Top 2 Box for importance of factors. Healthcare Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    20. 20. @shechter Similarly, externally they believe email, in-person meetings, Communicator and conference calls along with Connect Webmeeting are the most effective. 100% 80% 60% 40% 20% 0% Connect Mail/ In-person Connect Chat/ Conference Connect Connect SharePoint Connect Us/ Yammer Outlook/ meeting Communicator call Webmeeting Meeting Sites SocialCast Email Healthcare Non-HealthcareQ24: Rate the following tools/methods for collaboration external to your immediate team but within Philips . Top 3 Box(Scale “0” being the least effective and “7” being the most effective)*Significant difference at a 95% confidence level Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    21. 21. @shechter Q2 2011HKM – Social CollaborationStrategies, processes and tools for creating, sharing, and applying medicalknowledge to improve decision-making• First, organic: Yammer• Then, orchestrated: SocialCast• “I’m on Facebook, but I don’t understand why I would use this at work” Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    22. 22. @shechter Q2 2011HKM – Structured Clinical DataStrategies, processes and tools for creating, sharing, and applying medicalknowledge to improve decision-making• Electronic data capture Medical Advisory Networks• Cross-business clinical trial registry• Medical terminology and ontologies• “I don’t want other BUs and/or sales to have this information” Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    23. 23. @shechter Q2 2011HKM – Medical Advice NetworksStrategies, processes and tools for creating, sharing, and applying medicalknowledge to improve decision-making• Digital capture for medical advisory events• Medical Affairs Theater Medical Advisory Networks • Search and seek transcription• AdvisoryNet Platform• “Must be simple to use, like e-mail” Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    24. 24. @shechter Q2 2011HKM – (un)Structured Non-Clinical DataStrategies, processes and tools for creating, sharing, and applying medicalknowledge to improve decision-making• Research contracts and projects• Install base• Document libraries• Non-enterprise search• “Where do I find this again?” Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    25. 25. @shechterWhere are we today?• People. Process. Tools.• Tools. People. Process. – Predict – Surprise• Behavior change is hard.• Trans-theoretical model of behavior change (Prochaska 1977) Maintenance Action Preparation Contemplation Pre- contemplation Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012
    26. 26. @shechterFor more information:Guy Shechter, PhD MBASr. Director, Global Operations - Medical AffairsPhilips Healthcare  guy . shechter @ philips . com  @shechter Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012

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