Agent based modeling and MarketSim

884 views

Published on

Agent-based modeling and marketSim can help brands and marketers build strategic and tactical marketing plans to drive more revenue, profit, brand and share.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
884
On SlideShare
0
From Embeds
0
Number of Embeds
143
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • sorry for late reply, on the b2b agenda, companies we have in the audience are from;-          IT Services (outsourcing, system development, implementation) (DK)-          Telco – networks (FI)-          Pulp & paper (FI)-          Forklifts + services (FI)-          IT (Software + outsourcing) (FI)-          Marine & powerplantengines + services (FI) As it seems, still 90% of companieswillbe from various b2c areas so the focusshouldbethere, businesses cover e.g.-          food-          dairy-          telco - handsets-          telco - operator-          travel-          retail food-          retail hardware-          transport-          insurance-          brewery-          banking
  • Agent based modeling and MarketSim

    1. 1. Growing business through strategic understanding of consumer response1
    2. 2. 2
    3. 3. Brand perception Purchase Intent Inertia3
    4. 4. External factors Brand Competitors perception Purchase Intent Media Inertia Shopping Pricing Social Store Products4
    5. 5. Many dimensions of marketing decision-making5
    6. 6. Launch new productsBuild strategic marketing plansImprove mix and flighting Deliver more revenue, profit, 6 brand & share
    7. 7. ProRelevant +1 404-816-4344, Atlanta, USA +65 9185-6443, Singapore www.ProRelevant.com Strategic decision-making support Global experience • Drive long term strategic change in North America Sri Lanka marketing decision-making Russia Singapore methods Malaysia Japan • Provide training to over 2,000 senior marketers, globally Hong Kong Morocco • Build consumer centric software Vietnam Indonesia (MarketSim) Kenya Tanzania7

    ×