Businesses around the world
are exploring new and existing
channels and networks to access
clients. However, businesses
need to be aware of how their
clients are changing and
adapt accordingly, to ensure the
proposition they present is an
attractive one. But how does
this relate to the workplace?
Businesses need to adapt and change in
accordance with their clients, but this
needs to go beyond the surface. Simply
changing the product or service offering
is no longer sufficient. With increased
competition in the marketplace, it is
essential to explore all areas for
change including the business itself.
This includes the workplace.
Businesses need to become more
chameleon-like and adapt not only to
the clients they work with, but also adapt
to change within their organisation and
workplace. As we see it, real estate is the
Trojan horse through which the modern
business can drive and achieve such change.
The Corporate Real Estate (CRE) function
can be the catalyst for change in the
workplace, spearheading disruptive and
challenging activities. The CRE function also
has a significant role to play in where the
business operates in the world, how new
markets are accessed and how to attract
the best talent. Firmly sat in the middle of
all of this, is also a need for change. The
CRE Executives of today really are
therefore, change agents in disguise.