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Designer Evolution

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On June 3, 2014 I presented at Cornell d:tech. …

On June 3, 2014 I presented at Cornell d:tech.
I shared key learning from my evolution as a designer. From being a traditional designer to a web designer and finally to a design thinker.

Enjoy.

Published in Design
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Transcript

  • 1. H E L L O
  • 2. DesignerX3 GUY LAUFER @ G U Y L A U F E R | G U Y L A U F E R . C O M
  • 3. THE FUTURE IS IN PRINT " "
  • 4. CHAPTER ONE BECOMINGA DESIGNER
  • 5. first chapter BECOMINGA DESIGNER Huge gap The tools not relevant Timeline ADinosaurs
  • 6. File   first chapter BECOMINGA DESIGNER Quit Huge gap Tools are not relevant Timeline ADinosaurs
  • 7. first chapter BECOMINGA DESIGNER Huge gap Tools are not relevant Timeline ADinosaurs The  first   newspaper   adver2sement.   First   adver2sing   agency  in   Philadelphia.   Begins  buying   the  right  to   place   adver2sing  in   religious   magazines.   10  minutes  of   radio  2me  to   anyone  who   would  pay  $100.   Radio   surpasses   magazines  as  a   source  of   adver2sing   revenue.   NBC's  telecas2ng.   The  first  TV  spots,   featuring  a  Bulova   watch  that  2cks   for  60  seconds   THE  INTERNET  BECOMES  A  REALITY  AS  5  MILLION  USERS  WORLDWIDE   GET  ONLINE.       1993   1704   1843   1867   1922   1938   1941   *  hYp://adage.com/ar2cle/special-­‐report-­‐the-­‐adver2sing-­‐century/ad-­‐age-­‐adver2sing-­‐century-­‐2meline/143661/  
  • 8. first chapter BECOMINGA DESIGNER Huge gap Tools are not relevant Timeline ADinosaurs
  • 9. CHAPTER TWO BECOMINGA DIGITAL DESIGNER *  General  Assembly  
  • 10. USER vs. VIEWER second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change *  General  Assembly  
  • 11. DO NOT SEEK PRAISE. SEEK FEEDBACK. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change
  • 12. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change
  • 13. TRADITIONAL creative director art director copy DIGITAL creative director digital art director Copy Digital producer designer flash designer programmer front end & Back end UX second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change
  • 14. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change
  • 15. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change *  General  Assembly  
  • 16. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Display Change
  • 17. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change
  • 18. from   to   second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change
  • 19. KOTTER’S CHANGE MODEL second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change
  • 20. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change
  • 21. second chapter BECOMINGA DIGITAL DESIGNER Viewer vs. User Design For Web Is Deferent No Final Product Thinking In Sequence Team Structure The Process Measurement Campaigns Change
  • 22. second chapter BECOMINGA DIGITAL DESIGNER
  • 23. CHAPTER THREE BECOMINGA DESIGNTHINKER
  • 24. PROBLEM SOLVING USING CREATIVITY  IN A FRAMEWORK “Design  is  not  how  things  looks  but  rather   how  things  work”   Steve  Jobs   third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide
  • 25. third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide 4D’s Discover > Define > Design > Deliver
  • 26. Partners:  Dana  Goren  |  Qortni  Williams   third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn't magic Summary Last slide
  • 27. third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn’t magic Summary Last slide GLOBAL DIGITAL PROGRAM 23,000 employees 120 countries
  • 28. FOUNDATION   CREATIVE   ACCOUNT   STRATEGY   X   third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn’t magic Summary Last slide
  • 29. DIGITAL ISN’T MAGIC third chapter BECOMINGA DESIGNTHINKER What is Design Thinking? New language Examples DMO Digital isn’t magic Summary Last slide
  • 30. L A S T S L I D E