7 social marketing provocations for 2014

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Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, …

Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

More in: Social Media , Marketing
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  • 1. Source:GWI
  • 2. Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
  • 3. • • •
  • 4. Sources – Nielsen,Twitter
  • 5. Sources – Nielsen,Twitter
  • 6. Sources – Nielsen,Twitter
  • 7. Sources – Nielsen,Twitter
  • 8. Social Display Search Mobile Print & OOH Owned platforms Events & sponsorship Analysis and insights TV
  • 9. TVAND SOCIAL - EXAMPLE
  • 10. TVAND SOCIAL - EXAMPLE
  • 11. TVAND SOCIAL - EXAMPLE
  • 12. Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube 22 Incremental reach 49.6% 22.6%27.8% Facebook TV
  • 13. • •
  • 14. Source –social@ogilvy
  • 15. Sources –Wall Street Journal, Marketing dive,Adwekks
  • 16. • •
  • 17. • •
  • 18.
  • 19. Source – Ipsos & Crowdtap
  • 20. Source – Ipsos & Crowdtap
  • 21. • •
  • 22. • •
  • 23. Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey • Platform management • Navigation and • roadmap • Internal ops. • Always on • Relevancy • ROI • Learning • Between channels • Connection online & offline • Selection • Cost • Identification • Utilization
  • 24. Sources: Google-Wildfire 2013 SIMS
  • 25. Source -marketingweek
  • 26. Source -Google
  • 27. Planning Budgetsetting Measurement
  • 28. TRIED &TESTED INNOVATING EXPERIMENTING 70% 20% 10%
  • 29. Thank you Please find me at: guy.kedar@mecglobal.com @guykedar