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Regardless of the amount of trade press coverage you generate on behalf of your clients, every CEO and VP of Marketing wants business press to validate their strategy and reach the highest level of decision makers. However, it's not as easy as they think it is. In fact, most tech companies are never able to get above the market clutter and reach the business press. Why?
This presentation, originally delivered as a webcast by Gutenberg Communications, will highlight the common pitfalls tech company PR and marketing departments make when trying to reach the business press, as well as best practices for making sure your message doesn't fall on deaf ears.
Who Should Check This Presentation Out?
- VP's, Directors of Marketing
- Communications specialists
- Tech Company CEO's looking to elevate their message
For more information on how Gutenberg can help you reach the business press, please contact us at firstname.lastname@example.org