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The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
The Off-Shoring of ISD...and What You Can Do About It
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The Off-Shoring of ISD...and What You Can Do About It

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  • 30-day turnaround for 1 hour…3-5 days, analysis/design, 5-8 days storyboarding, 2-3 days production
  • Transcript

    • 1. ARE ISD JOBS REALLY GETTING OFF-SHORED? WAKE UP AND FEEL THE WATER BOILING!PRESTERA FX The Off-shoring of ISD 3/21/2012 2
    • 2. Denial is only natural http://machoney.wordpress.com/2011/08/23/stupidity-grieves-me/PRESTERA FX The Off-shoring of ISD 3/21/2012 3
    • 3. Case in Point• Off-shore vendor based in India• Produces ~100 hours of e-learning per month• In 2010, ~50 billable resources (zero IDs)• In 2012, ~200 billable resources, including: – 70 Graphic Designers – 25 AS2/AS3 Programmers – 20 Rapid e-Learning Developers – 25 Localization Specialists ID Rates: $25 Sr. ID w/10+ yrs exp – 35 Instructional Designers $18 - $20 for IDs None with MEDsPRESTERA FX The Off-shoring of ISD 3/21/2012 4
    • 4. Not just India! CANADA MEXICO SCANDINAVIA IRELAND COST RICA EASTERN EUROPE N. AFRICA BRAZIL ME ARGENTINA CHINA INDIA SOUTH AFRICA PHILIPPINES AUSTRALIAPRESTERA FX The Off-shoring of ISD 3/21/2012 5
    • 5. Of g r e a t e s t c o n c e r n a r e c o - L o w wa g e s & c o s t - Hi g h E n g l i s h -s p - Ac t i v e g o v e r n me - Yo u n g , e d u c a t e d - Te c h n o l o g y i n f r - Vi b r a n t e c o n o miPRESTERA FX
    • 6. 5 Reasons Your Job Will Get Off-shoredForces working against us Factors in our favor1. Technology 1.2. Practice & Persistence 2.3. Export of ISD Community 3.4. Government 4.5. Competition 5. 6. For more on this, visit my blog… Learning FX Performance http://www.presterafx.com/wordpress/?p=138PRESTERA FX The Off-shoring of ISD 3/21/2012 7
    • 7. The effects of global competition https://www.elance.com/j/e-learning-course-about-leadership-made-articulate/29007790/PRESTERA FX The Off-shoring of ISD 3/21/2012 8
    • 8. 6 Factors That Could Save Your JobForces working against us Factors in our favor1. Technology 1. Proximity & intimacy2. Practice & Persistence 2. Contextual knowledge3. Export of ISD Community 3. English, writing/speaking4. Government 4. Innovation5. Competition 5. The need for speed 6. Information security For more on this, visit my blog… Learning FX Performance http://www.presterafx.com/wordpress/?p=149PRESTERA FX The Off-shoring of ISD 3/21/2012 9
    • 9. WHAT CAN YOU DO ABOUT IT? Options: 1. Do nothing 2. Stand our ground 3. Retreat 4. Join themPRESTERA FX The Off-shoring of ISD 3/21/2012 10
    • 10. Do n o t h i n g ? Ho w l o n g b e f o r e t h e y …experience, e d u c a t i o n , c r e d e n t i a l s , t r aPRESTERA FX
    • 11. Stand Your Ground “None shall pass!” http://www.youtube.com/watch?v=zKhEw7nD9C4 Monty Python The Holy GrailPRESTERA FX The Off-shoring of ISD 3/21/2012 12
    • 12. RetreatRun away!Run away! Monty Python The Holy Grail http://www.youtube.com/watch?v=A8yjNbcKkNYPRESTERA FX The Off-shoring of ISD 3/21/2012 13
    • 13. Join Them www.CartoonStock.comPRESTERA FX The Off-shoring of ISD 3/21/2012 14
    • 14. Gr o u p A c t i v i t y : Br a i n s t o r m i d e a s f o ISD jobs long-term… Wh a t s h o u l d y o u d Wh a t s h o u l d t hPRESTERA FX
    • 15. GUS’ IDEASPRESTERA FX The Off-shoring of ISD 3/21/2012 16
    • 16. Idea: Play to your strengths1. Specialize by focusing on your niche – Services – Industry – Expertise2. Truly differentiate yourself – Quality – Speed – Price – Value Stand Your GroundPRESTERA FX The Off-shoring of ISD 3/21/2012 17
    • 17. Case in PointTipping Point Media• Services: eMarketing & eLearning• Industry: Health sciences• Expertise: New media: – 3-D illustration and animation – Video, interactive video “Scary stuff… I’m competing• Differentiation: more and more with off-shore – Quality: Workmanship budgets, but I feel our quality, creativity, and process – Creativity: Experience and education sets us apart… how long will that – Speed: Leverages pre-built 3-D models last, I don’t know??” and close-knit, highly-skilled in-house team Bill Garner Tipping Point Media (www.tipmedia.com): PRESTERA FX The Off-shoring of ISD 3/21/2012 18
    • 18. Idea: Play to their weaknesses3. Develop contextual knowledge – of processes – of subject matter and jobs – of industries and companies – of regions and sectors4. Get close to your clients – Physically…get onsite – Up frequency of interaction – Up relationship building Stand Your GroundPRESTERA FX The Off-shoring of ISD 3/21/2012 19
    • 19. Idea: Fight fire with fire5. Reduce your costs6. Find your own off-shore resources7. Find economies of scale8. Eliminate middlemen Stand Your GroundPRESTERA FX The Off-shoring of ISD 3/21/2012 20
    • 20. Idea: Adjust your career path9. Move up: Find the high ground – More senior management – More strategic consulting10.Move out: Adapt your skills towards a new career path – Design creativity is in demand – Project management skills – Consulting skills – Facilitation skills RetreatPRESTERA FX The Off-shoring of ISD 3/21/2012 21
    • 21. Idea: Embrace the change11.Move off-shore …follow the job growth12.Get paid to train off-shore IDs13.Merge or partner with off-shore firms14.Start your own off-shore firm Join ThemPRESTERA FX The Off-shoring of ISD 3/21/2012 22
    • 22. Thank you! Keep the discussion going… Learning FX Performance http://www.presterafx.com/wordpress THE OFF-SHORING OF ISD AND WHAT YOU CAN DO ABOUT IT Philly ASTD e-Learning SIG Gus Prestera, PhD Drexel Lebow Learning & Performance Strategist March 21, 2012 gus@presterafx.com http://www.presterafx.comPRESTERA FX

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