Ceo Business Mastery2

CEO 2.0 Business Mastery
Why Your Real Estate Business Is Guaranteed to Fail?
… What to Do About it.

Elmer’s Job Today!
Educate
Empower
Entertain

Problems with Most REI Business
First Problem-Technique Driven Business
Second Problem- The Lone Ranger Approach
Third Problem- What Entities to Use To Grow and Protect Their Assets Effectively & Efficiently

#1 Problem with Entrepreneurs
#1 Problem with Entrepreneurs is after 18 month no-management –system infrastructure
What is Your Challenge?

What to do about it?
The Three Most Important Segments of Your REI Business
Step by Step on How to Start & Run Your REI Business
Steps You Must Follow to Build Your “Dream Team”
What Entities to Use in Your Business

Business System
Gary Keller, Owner of Keller Williams Realty, interviewed over 100 investors in the United States for the book
“The Millionaire Real Estate Investor”

Business System
“The Book was such a hit”
That Gary Keller decided to
make a DVD featuring 2 of the 100 + investors that were interviewed,
and Elmer Diaz and our Pasadena, Texas Franchise was selected as one of the two investment companies for the DVD

What would it take?
Do Know the Definition of Insanity?
Change Your Paradigms
Persistence

3 Other Profound Business Books
E-Myth by Michael Gerber
Rich Dad, Poor Dad by Robert Kiyosaki
4- Hours Work Week by Timothy Ferriss

7 Keys to Success in Life
Develop the right Y
Develop the right Attitude
Define your Dreams & Goals
Get Smart
REI Business Model
Networking
Wealth Mastery

Trial & Error
My Story
Why ?
Is all about Your Vision!

Attitude
“If you really want to do something in life, you will find the way!”
“If you don’t you will find the excuse.”

Investor’s Path
Career Change Path
Part-Time Path
Wealth Builders Path

What Do You Want To Build?
Are You Going to Work “IN” Your Business?
Or do You Rather Work “ON” Your business? …
That is the key to building a Successful Real Estate Investment Business.

The Mentality of the “Wealthy”
First and foremost, we have to educate ourselves on the concepts that make you wealthy!

Finance 101
Poor Class Mentality (Survival)
Middle Class Mentality (Consumption)
Wealthy Class Mentality (Net Worth)

The poor and the middle class live in a “rat-race”
The Poor: Work for a Living-Go from Income to Expenses.
Income comes after Taxes
Income
Expenses

The poor and the middle class live in a “rat-race”
The Middle class: Work for a Living-Go from Income to Liabilities, then to Expenses- Income comes after Taxes & Assets are Liabilities
Income
Expenses
Assets
Liabilities

The Wealthy… on the other hand!
Work for new assets-Money goes from income to assets, then to Entities
Income
Expenses
Then back to Income.
Entities
Entities pay Expenses and
Liabilities, then whatever left
Pays taxes
Assets
Liabilities

BUSINESS MODELS
E-MYTH MODEL
RICH DAD-POOR DAD MODEL
4 HOUR WORKWEEK MODEL
ELMERS CEO BUSINESS MASTERY MODEL

What is Your Business Model?
Traditional Corporate Structure
Team Concept Structure
NEW CEO 2.0 VIRTUAL BUSINESS STRUCTURE

Welcome to the R2S BUSINESS MODEL
Your Road 2 Success, Freedom and Wealth.

The core of the business is Real Estate.

R 2 S Real Estate Model
Reserves
Profits
Private Note Investor
$ $ $
Cash Flow
Keepers (Rentals)
Cash Flow
$$$ +
Remodel and Sell Retail
$25K +
$40K
Fix and Sell Retail
$10-20K
$15K
Wholesaling
$2 – 10K
$10K

The outer ring is the area of Business Entrepreneurship
Mastering Taxes
Mastering Legal Issues
Mastering Management

Who is the most Important Person in your Business?
YOU!!!
You are the Chief Executive Officer

CEO of You, Inc
Minimize
Taxes
Lawsuits
Expenses
Cover
Assets
Build
Team
Cash-flow & Assets

CEO of You, Inc
PLAN
Develop a Plan
Execute
Measure
ENTITY
Asset Protection
Tax Minimization
VIRTUAL TEAM

CEO of You, Inc
Manage Your Time (Tasks)
Delegate
Hire The Right People
Manage People

Business PlanningandFinancial Analysis
Your Company
Entity StructuringandOptimization
Dream Team Selection and Management

CEO of You, Inc.
Your Business Plan (Minimize, Cover, Build)
Strategic Plan
Marketing Plan
Financial Plan

CEO of You, Inc.
Strategic Plan

CEO Business Mastery
Systematizing Your Business
Policies & Procedures
Operational Business Plan-Business Operations Outline
Executive Summary
Mission & Vision
History
Management
Marketing Strategies
Financial

CEO of You, Inc.
Marketing Plan
Small Claims Court
Business Cards
Word of Mouth
Flyers
Bird Dogs
Newspaper ads
Postcards
Yard Signs
Lead Generation
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

CEO Business Mastery
Marketing Plan
Current Market Situation-
Marketing Cost
Threats an Opportunities
Objectives and Issues
Marketing Strategies
Action Program
Controls
Pricing Policy-Warranties

CEO of You, Inc.
Financial Plan (never run out of ROI)
Reserves
Overhead
Investment
Private lending
Private Placement
Institutional Financing

R2S Business Mastery-W.B.P.
Financial Plan
Current Financial Reports and Information
Yearly Projected Income Statement a.k.a. P&L
Balance Sheet
Break Even Analysis
Cash Flow Analysis
The Financial Future

CEO of You, Inc
Build Your Dream Team
Manage Your Time (Tasks)
Delegate
Hire The Right People
Manage People

You
Personal Assistant
BUY
HOLD
EXIT
Acquisition
Specialist
Foreman
Retail &
Leasing Agent

What Are You Protecting Against?
Over Taxation
Probate Costs
Nuisance Lawsuits from tenants, buyers, sellers, and people who just want your money
The death or incapacitation of you or a partner
Fear that could hold you back from making profitable decisions

The 3 MostImportant Entities
Family Trust
(3)
(1)
Limited Liability Comp (Management.)
Flip
Family Limited Partnership
Long Term-Keepers
(2)
Land Trust
Property

Tax Advantages of these Entities
(Schd E)
(1041)
You
1040
Family Trust
$50,000-$25,000=$25,000
$25,000
(1065)K-1
$100,000-$50,000=$50,000
Limited Liability Comp (Management.)
Flip
Family Limited Partnership
Long Term-Keepers
(1065)
K-1
$100,000
Land Trust
Property
$50,000

You must have your game plan in place
Money Machine(s) working for you
Entities set and running (tax and asset preservation)
Personal and business cash reserves

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Ceo Business Mastery2

by Elmer Diaz on Nov 09, 2009

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