International Marketing of Star Wars

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International Marketing of Star Wars

  1. 1. International Marketing
  2. 2. Star Wars • Star Wars is an American epic space opera franchise centered on a film series created by George Lucas. • Produced by Lucasfilm • Disney announced a deal to acquire Lucasfilm for $4.05 billion • Box office Performance $4,382,359,868
  3. 3. Star Wars Franchise • IV: A New Hope (1977) • V: The Empire Strikes Back (1980) • VI: Return of the Jedi (1983) • I: The Phantom Menace (1999) • II: Attack of the Clones (2002) • III: Revenge of the Sith (2005)
  4. 4. Marketing Star Wars • Star Wars: Attack of the Clones otherwise known as Star Wars Episode II was marketed in a number of ways, • First via adverts at the cinemas • TV as well as numerous Bill Boards. • Viral Marketing • Marketing through Character of the movies.
  5. 5. Bill Board
  6. 6. Viral Marketing
  7. 7. • However, due to the film being a part of the hugely popular franchise Star Wars it didn't need any marketing at all, the audience simply wanted to watch it to continue the story they had been watching for the previous 4 movies.
  8. 8. • George also created many other subsidiaries such as - • Lucas Digital • Skywalker Sound - postproduction sound editing • Industrial Light & Magic - special effects • Lucas Licensing - licensing and merchandising • Lucas Learning - educational materials • Lucas Books - book publishing • LucasArts - video and computer games • Lucasfilm Animation – animation • Lucasfilm Animation Singapore - animation
  9. 9. Marketing through Character
  10. 10. Lucas Books - Book publishing
  11. 11. Licensing and Merchandising
  12. 12. Video and Computer games
  13. 13. Distribution • The film was distributed by 20th century fox and ‘Lucasfilms’. • 20th century had a massive reputation and so did ‘Lucasfilms’. • George Lucas, the director used his own distributing company to help distribute his film. • It first went to the cinema and then went to DVD.
  14. 14. Production Publicity • Some of the major things for the production of the Movie via new technology are the following: • 1. Yoda was no longer a puppet but fully digital Animation • 2. Droids were done via green screens • 3. Large scale affects not possible before were now computer generated • 4. The main thing was that battles were now animated so you could have them on a vast scale never seen before.
  15. 15. Television Series 2003 - 2013
  16. 16. Star Wars Marathon • A Star Wars marathon is an event where individuals watch all six Star Wars movies back to back.
  17. 17. Thank you

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