Apple's International Business Management Concept


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International Business Management of Apple.

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  • Apple's International Business Management Concept

    1. 1. Apple
    2. 2. International Business concept of Apple
    3. 3. • Apple Inc., is an American multinational corporation that designs, develops, and sells consumer electronics, computer software and personal computers. • Founded: April 1, 1976 • CEO: Timothy D. Cook • Founders: Steve Jobs, Ronald Wayne, Steve Wozniak
    4. 4. Clear Agenda • Apple's target market is people who are willing to pay more for products with • Better user experience, • People who likes to have fun with technology • Music lovers and people who work with media and design professional.
    5. 5. How to build a brand the Apple way?
    6. 6. Say more with less 1st logo: Isaac Newton under an apple tree, 1976 Rainbow striped bitten apple logo 1976 - 1998 Glass version Apple Computers - Apple, Inc. (1998)
    7. 7. Think of it first Macintosh: the first commercial computer with a Graphical User Interface (GUI), 1984 iTunes Music Store was the first online music store to gain widespread media attention, 2003 iPhone: the first touch screen device to hit the market, 2007
    8. 8. Reinvent again, and again iMac transformations
    9. 9. “1984” The famous TV commercial that launched the first Macintosh during the Super Bowl in 1984. 1995 campaign featured more than 40 “Crazy Ones” including Einstein, Picasso, John Lennon and Yoko Ono, Martin Luther King Jr., Rosa Parks, Frank Lloyd Wright, and Gandhi. Impact With Passion
    10. 10. Show Up Everywhere
    11. 11. Annoy The Competition “Get a Mac” Campaign
    12. 12. Spread word-of-mouth Hire evangelists “ For four years I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. ” - Guy Kawasaki, ex-Mac evangelist “This business should have been dead 10 years ago, but people said we've got to support it.” - Marketer Marc Gobe, author of Emotional Branding
    13. 13. Have a store online
    14. 14. Open many more stores 50% of store buyers are Windows switchers Currently Apple has 300 stores, and plan open more.
    15. 15. Apple Store New York
    16. 16. Build Partnerships
    17. 17. Build Partnerships
    18. 18. Build Partnerships
    19. 19. Build Partnerships
    20. 20. Build Partnerships
    21. 21. AT&T Build Partnerships
    22. 22. Lead business with design Apple is Most Innovative Company, 3rd year in a row “ Apple would not do what it does if it were not for Steve Jobs. His understanding and support of design is shown in product after product. Apple's committed to design all the way through the process and that comes right from the top of the company. ” - Robert Brunner, Director of Industrial Design at Apple for 7 years
    23. 23. Lead business with design & Technology
    24. 24. Lead business with design & Technology
    25. 25. Lead business with design & Technology
    26. 26. Lead business with design & Technology
    27. 27. Lead business with design & Technology
    28. 28. Thank You