Apple
International  BusinessManagement Concept of    Apple
Apples target market is people who are willing to pay morefor products with better user experience, people who likes tohav...
How to build a brand  the Apple way?
Say more with less  1st logo: Isaac      Rainbow striped       Glass version     Newton            bitten apple logo   App...
Macintosh: the first   commercial          Think of it first    computer with a Graphical       User Interface (GUI),     ...
Reinvent again, and again iMac transformations
Impact With Passion       “1984”                   1995 campaign featured more than 40The famous TV commercial that      “...
Show Up Everywhere
Annoy The Competition    “Get a Mac” Campaign
Spread word-of-mouth                     Hire evangelists              “ For four years I evangelized Macintosh to        ...
Have a store online
Open many more stores 50% of store buyers are Windows             switchers  Currently Apple has 300 stores, and plan open...
Build Partnerships
Build Partnerships
Build Partnerships
Build Partnerships
Build Partnerships
Build Partnerships       AT&T
Lead business with designApple is the top 2007        “ Apple would not do what it does if it were not for Steve Jobs.    ...
Lead business with design
Thank You
Apple's International Business Management Concept
Apple's International Business Management Concept
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Apple's International Business Management Concept

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International Business Management of Apple.

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Transcript of "Apple's International Business Management Concept"

  1. 1. Apple
  2. 2. International BusinessManagement Concept of Apple
  3. 3. Apples target market is people who are willing to pay morefor products with better user experience, people who likes tohave fun with technology, music enthusiasts and people whowork with media and design professional. They have done agood job by finding out which customer needs to satisfy. Theyhave found out that these customers wants a nice, beautifuland simple design and user input, and they have focused onprograms that help you to take pictures, programs that editboth pictures and videos, and good music programs, both tolisten, and to make music. To make these programs, they haveto have to focus on innovation, and have programmers anddesigners that can make program like this, that are both easyto use, beautiful to look at, and can do everything you canexpect from programs like these.
  4. 4. How to build a brand the Apple way?
  5. 5. Say more with less 1st logo: Isaac Rainbow striped Glass version Newton bitten apple logo Apple Computers -under an apple tree, 1976 - 1998 Apple, Inc. (1998 to 1976 2007)
  6. 6. Macintosh: the first commercial Think of it first computer with a Graphical User Interface (GUI), 1984 iTunes Music iPhone: Store the first touch was the first online music screen device to store to gain hit widespread media attention, 2003 the market, 2007
  7. 7. Reinvent again, and again iMac transformations
  8. 8. Impact With Passion “1984” 1995 campaign featured more than 40The famous TV commercial that “Crazy Ones” including Einstein, launched the first Macintosh Picasso, John Lennon and Yoko Ono, during the Martin Luther King Jr., Rosa Parks, Super Bowl in 1984. Frank Lloyd Wright, and Gandhi.
  9. 9. Show Up Everywhere
  10. 10. Annoy The Competition “Get a Mac” Campaign
  11. 11. Spread word-of-mouth Hire evangelists “ For four years I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. ” - Guy Kawasaki, ex-Mac evangelist“This business should have been dead 10 years ago,but people said weve got to support it.”- Marketer Marc Gobe, author of Emotional Branding
  12. 12. Have a store online
  13. 13. Open many more stores 50% of store buyers are Windows switchers Currently Apple has 300 stores, and plan open more.
  14. 14. Build Partnerships
  15. 15. Build Partnerships
  16. 16. Build Partnerships
  17. 17. Build Partnerships
  18. 18. Build Partnerships
  19. 19. Build Partnerships AT&T
  20. 20. Lead business with designApple is the top 2007 “ Apple would not do what it does if it were not for Steve Jobs. His understanding and support of design is shown in product afterBusiness Week World’s product. Apples committed to design all the way through theMost Innovative Company, process and that comes right from the top of the company. ”3rd year in a row - Robert Brunner, Director of Industrial Design at Apple for 7 years
  21. 21. Lead business with design
  22. 22. Thank You

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