HISTORY Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. Tricon Global Restaurants, Inc. an independent company, as a result of a spin-out from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. Yum! Chairman & CEO David C. Novak is a director of J.P. Morgan Chase and became chief executive officer of Yum Brands on January 1, 2000, and chairman of the board on January 1, 2001. He is also a member of the Yum! executive/finance committee. In March 2002, Tricon announced the acquisition of Lexington, Kentucky,-based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc
Yum Brands is the world's largest restaurant company.
Restaurant Brands – KFC, Pizza Hut, Taco Bell and Long John Silver's .
These are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories.
VISION Yum! Brands is committed to continuing the success realized during their first ten years. Their success has only just begun as they look forward to the future, one which promises a long runway for growth, especially on an international level. They maintain a consistent commitment to deliver at least 10% EPS growth annually.
STRATEGY Yum! is building a vibrant global business by focusing on four key growth strategies:
SOME FACTS IN THE HISTORY OF PIZZA HUT Pizza hut are the world's largest user of cheese, Over the course of a summer it is estimated that Pizza hut usesa 100 million pounds of cheese. Pizza Hut uses more than 300million pounds of cheese annually. Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it. They also use 700.000.000 pounds of pepperoni and 525.000.000 pound of tomatoes in one year. In 2001 Pizza Hut sponsored a pizza delivery to the international space station. The oldest Pizza Hut that is still functional is in Wichita, Kansas.
Pizza Hut's Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!" P. E. A. R. L. S PASSION for excellence in Doing everything EXECUTE with positive energy and urgency. ACCOUNTABLE for growth in customer satisfaction andprofitability. RECOGNIZE the achievement of others and have fun doing it. LISTEN and more importantly, respond to the voice of the customer.
PRODUCTS Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a coil of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts. Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini – a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).
POSITIONING STRATEGY Pizza Hut was among the first multinational brands to enter the food retail sector. When the first Pizza Hut restaurant opened in Karachi the quick service industry was at a nascent stage and the pizza category was dominated by a sole regional player who had a marginal presence. Pizza Hut went on to play a significant role in pioneering and developing this category.
Worldwide Pizza Hut has come to become synonymous with the 'best pizzas under one roof‘ This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product – which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal.
A critical factor in Pizza Hut's success has been its unique dining Crew members at Pizza Hut strive each day to provide 'CUSTOMER MANIA' - the kind of service that ensures that every visit of the customer is a memorable one. Pizza Hut's constant endeavor to provide extra value – whether it is pizzas which are available to suit every price range, new promotions or the introduction of innovative product ranges - that puts a 'Yum' on every customer's face - has allowed it to increase its presence in Pakistan to the current 38 restaurants across 9 cities.
MARKETING STRATEGY Pizza Hut’s Says:We want to satisfy our customerby offering them“The Best” Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance,Product quality and Speed) You will Find 3F’s at Pizza Hut(Fun, Friendly and Familiarity)
MARKETING STRATEGY Famous Actor and Actresses used as BRAND AMBASADOR for the promotion of the BRAND
TARGETING Target audience is basically anyone and everyone who loves to eat pizzas. Age group of 12 to 30. Pizza has long been targeted to families,because of the convenience that is present when serving pizza to a group