Twitter Guide for Facebook User

Are Your Lost?
Twitter Guide
For
Facebook User
Andy Harjanto
http://www.andyharjanto.com

You’re not alone
51%
Twitter users only sign-in once a month*
*many abandon all together

What’s it for me, then?
Why would I want another social tool?
How does it different thenFacebook?
Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day?
I signed up and gave up, becauseI didn’t see anything interesting

Use Twitter to Keep in Touch with
Friends and Family?

No
That’s what Facebook is very good for
You’re using the wrong tool, if you use
Twitter to connect to friends and family

Let’s understand the world around You
This is your world
This is you

YOUR INNER SOCIAL CIRCLE
Personal, Trustworthy, Informal, Private
Family
Friends &

AND YOUR OUTER CIRCLE
Common Interests
Business
Corporations
Customers
Celebrities, Public Figures
Publishers(Bloggers,Journalists)
Marketers

There is no clear line
But…,
In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle

Connecting
facebook
uses Symmetric model
twitter
uses Asymmetric model
OK, ok,
let’s not use technical terms

facebook
Connection made only when both parties agree to be friend

twitter
Followers
Followers
Followers
Connection made when a person
follows other person
It requires no approval*
*unless you protect your account

twitter
If someone follows you,
should you follow back?

Not necessarily
However,
Unwritten Twitter Etiquette:
Follow Me, Follow You
People are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You Approach
Quality: Follow back when you feel you’ll benefit from follower or follower’s updates

How Do You Discover Them?

facebook
As you join FB,
Itfeels like you arrive at friend’s or
family’s parties,you know most
people
you try to connect

twitter
As you join Twitter,
You know only few. It feels like you just arrive in a big conference
Join conversations, or search on yellow pages

Who To Follow? (1/4)
Visit http://search.twitter.com
Type topic that interests you
Follow some people with interesting updates

Find a person that you admire, or an expert
Click on “Following”
Follow some of persons he follows
Follows

Find a person, based on Twitter profiles (location, bio, name)
One tool that you can use is http://tweepsearch.com/You can also use “yellow page”, like http://twellow.com
Find and follow the person

Find your competitor or person who works in the same field as yours
Click on “Followers”
Follow his/her followers

Tweeple. n
Twitter Users
People who follow you on Twitter

How To Increase Your Number of Followers
The Right Way
Post frequent updates
with useful information.Fill-in your bio properly.
The Wrong Way
Follow as many people,hoping they follow you back
Actually, there is no wrong or right way, Just get as many as you can

Don’t Be Mesmerized
If Someone Has 10,000 FollowersOr More
Unless he is a celebrity, it’s likely he used short cuts to get followers

Following/Follower Ratio
What it may tell us about this person
More Followings
More Followers
Could a be spammer, or novice user
Typical user, more of listener
Follow You crowd
Follow Me,
Typical user, more of talker
Celebrity, well-known figure

Viral Should Not Be A Strategy
But Twitter magnifies this
Interesting News
(300 followers)
…
(1000 followers)
…
…
(400 followers)
(10 followers)
Everybody can followany body

Let’s Talk About
Updates
facebook
twitter
A Simple Idea that Revolutionizes the Social Computing

Tweet. n,v
(Verb) the act of posting a message on Twitter
(Noun) status update on Twitter

Tweet : What happens after you hit update button
…your followers receive your tweet, butothers can see your tweet as well on twitter.com

Types of Tweet you’ll see everyday
Get 20% discount
today http://..
How to exchange your clunker http://
Self-promotion
Useful link
Earthquake in Japan7.3. http://...
I just farted
News Reporting
To much information

Replying to a Tweet
facebook
On
, you can comment on updates
, you just mention, @username anywhere
in your message
twitter
On
@harjanto I will be back next week. Let’s sync up.

Re-Tweeting
Think as “Forwarding” in Email
How?
By convention, type “RT” as a first word,followed by @username
RT @harjanto,Why SMS limits
to 160 characters http://
Twitter is planning to adopt and formalize this feature

Why Is He Happy
When You Re-Tweet His Updates?
ReTweeting is encouraged in Twitter community
Make the message more viral
Often, people follow the originating tweet owner
Feeling good that the update is useful for others
You’ll get credit too for spreading good words

Attaching Picture, Video with Your Tweet
No native support in Twitter
You must use 3rd party tool
such as TwitPic.com,
TwitVid.com
http://twitpic.com/e1qxee- cant wait till
they come out in dec

Sending aTweet Privately To A Person
Start Your Tweet with
“D @username”
D @harjanto Wednesday9:00 am sounds good!
Use sparingly, since it considers intrusive

# Hash Tag
Really,
there is actually no magic to this
It is used to search tweets with
specified hash tag
as topic or keyword
#michaeljackson
#iranElection
#seattleStartup

#FollowFriday
Every Friday
Many promote friends, followers
to the community, ask to follow them
Use#followfriday
hash tag

All these seem a bit complex
don’t you think?

& No
Yes
Once you get to used to it,it is easy.
And no, caveman won’t beable to tweet

140
characters on Twitter*
160
characters on
SMS
*remaining 20 characters are for username

Why only160 characters?
Thanks to
Blame it on this guy
For his research in 1985
FriedhelmHillebrand

Short URL
BECAUSE OF 140 CHAR LIMIT, WE NEED TOHAVE A URL SHORTENING TOOL
http://bit.ly/3hoQUj
http://bit.ly/2Jnq2X

In a world of increasing complexity and compressed time; we need brevity,
and simplicity
Do you still read a long email?

What Is Real Time Search?
Ability to search
contents (updates,
pictures, videos)
published in real time
Iran Election
Hurricane Guillermo
Jakarta Bombing
Today’s Buzz
Sumatra Earthquake
Tokyo Earthquake

How about traditional Search?
We need both!
Many players, including Google are going after Real Time Search business too

It Takes A While For..search engines tocrawl and index the Internetcontents

Tweetsare a natural way to provide content for Real Time Search
Brief, Simple, and Mobile
It is conceivable that Facebook can offer the same service with FB users’ updates. However, privacy would be a big issue

Let’s talk about
Privacy

All Your Tweets Are Visible
No need to be your follower to read all your tweets
And searchable…

So IsYour Profile

The Good,The Bad&
The Ugly
for promoting business, product/services and self
less privacy from (potential)employers, government
It becomes easier for hackersto get your information

“
On the Internet, nobody knows that you're a dog
”
Peter Steiner - 1993

Obscurity
is a possibility on
twitter
Consequently, sometimesit’s hard to spot fake accounts
much harder on
facebook
Since Facebook user authenticates youprior to accepting a friend request

Fake Or Real?

Verified Account
For some celebrities,
Twitter does account
verification
?

So, What Is It For Me?

Personal Use
Real time Search, breaking news
Connect to companies, provide feedback
Get useful info from experts
Share useful info to others
Ask questions
Follow your favorite celebrities
Still use Facebook to connect, share and stay
in touch with your friends and family

Connect to, engage with your customers
Don’t over-promote your product
Put some personal touch in conversations
Connect to other professionals
Monitor your product, service on Twitter using Twitter search
Note: You can also use Facebook Page for connecting with your fan and customers
Business Use

3rd Party Applications/Tools
twitter
facebook
Integral part of Facebook user experience
Tools are independent applications
More than 200+ tools and growing

“
Learning Twitter is like learning how to bike. Painful at first, but
once you get a hang of it, you
can start exploring your new world
”

BEFORE WE END THIS PRESENTATION
I LEAVE YOU WITH A FEWINTERESTING STORIES…

Sign of Times
How A Small Business
Uses Twitter
Source: TechCrunchhttp://bit.ly/nVS45

Forget Web 2.0, How About Restaurant 2.0 ?
Taco Truck announces location on Twitter +40,000 followers
Source: Newsweekhttp://bit.ly/ortPy

Guy Kawasaki was asked to foreword a book,
“Less is the new more”
Easy to learn: symmetry, seduction, subtraction, and sustainability.
Very valuable to do. Step 1: Read Matt's book!!
..“In Pursuit of Elegance”, he did it exactly in 140 characters

MORE PRESENTATION LIKE THIS?
visit, subscribe, follow me on
http://www.andyharjanto.com
http://twitter.com/harjanto
mailto:andy@guppers.com

…Oh, one more thing…
Watch this funny video.
This is what happens if you’re forced to
apply digital world over the real world
http://bit.ly/hD7Ih

Credits
Pictures,Videos are obtained either from:
Creative Commons License
Purchased at iStockPhoto.com
Power Point Clip Art
Stories
Naked Pizza : TechCrunch.com
Kogi : Newsweek.com
Real Life Twitter: CollegeHumor.com

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Twitter Guide for Facebook User

by Andy Harjanto on Aug 17, 2009

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Twitter Guide for Facebook User — Presentation Transcript