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Twitter Guide for Facebook User

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Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and …

Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.

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  • 1. Are Your Lost?
    Twitter Guide
    For
    Facebook User
    Andy Harjanto
    http://www.andyharjanto.com
  • 2. You’re not alone
    51%
    Twitter users only sign-in once a month*
    *many abandon all together
  • 3. What’s it for me, then?
    Why would I want another social tool?
    How does it different thenFacebook?
    Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day?
    I signed up and gave up, becauseI didn’t see anything interesting
  • 4. Use Twitter to Keep in Touch with
    Friends and Family?
  • 5. No
    That’s what Facebook is very good for
    You’re using the wrong tool, if you use
    Twitter to connect to friends and family
  • 6. Let’s understand the world around You
    This is your world
    This is you
  • 7. YOUR INNER SOCIAL CIRCLE
    Personal, Trustworthy, Informal, Private
    Family
    Friends &
  • 8. AND YOUR OUTER CIRCLE
    Common Interests
    Business
    Corporations
    Customers
    Celebrities, Public Figures
    Publishers(Bloggers,Journalists)
    Marketers
  • 9. There is no clear line
    But…,
    In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle
  • 10. Connecting
    facebook
    uses Symmetric model
    twitter
    uses Asymmetric model
    OK, ok,
    let’s not use technical terms
  • 11. facebook
    Connection made only when both parties agree to be friend
  • 12. twitter
    Followers
    Followers
    Followers
    Connection made when a person
    follows other person
    It requires no approval*
    *unless you protect your account
  • 13. twitter
    If someone follows you,
    should you follow back?
  • 14. Not necessarily
    However,
    Unwritten Twitter Etiquette:
    Follow Me, Follow You
    People are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You Approach
    Quality: Follow back when you feel you’ll benefit from follower or follower’s updates
  • 15. How Do You Discover Them?
  • 16. facebook
    As you join FB,
    Itfeels like you arrive at friend’s or
    family’s parties,you know most
    people
    you try to connect
  • 17. twitter
    As you join Twitter,
    You know only few. It feels like you just arrive in a big conference
    Join conversations, or search on yellow pages
  • 18. Who To Follow? (1/4)
    Visit http://search.twitter.com
    Type topic that interests you
    Follow some people with interesting updates
  • 19. Who To Follow? (2/4)
    Find a person that you admire, or an expert
    Click on “Following”
    Follow some of persons he follows
    Follows
  • 20. Who To Follow? (3/4)
    Find a person, based on Twitter profiles (location, bio, name)
    One tool that you can use is http://tweepsearch.com/You can also use “yellow page”, like http://twellow.com
    Find and follow the person
  • 21. Who To Follow? (4/4)
    Find your competitor or person who works in the same field as yours
    Click on “Followers”
    Follow his/her followers
  • 22. Tweeple. n
    Twitter Users
    People who follow you on Twitter
  • 23. How To Increase Your Number of Followers
    The Right Way
    Post frequent updates
    with useful information.Fill-in your bio properly.
    The Wrong Way
    Follow as many people,hoping they follow you back
    Actually, there is no wrong or right way, Just get as many as you can
  • 24. Don’t Be Mesmerized
    If Someone Has 10,000 FollowersOr More
    Unless he is a celebrity, it’s likely he used short cuts to get followers
  • 25. Following/Follower Ratio
    What it may tell us about this person
    More Followings
    More Followers
    Could a be spammer, or novice user
    Typical user, more of listener
    Follow You crowd
    Follow Me,
    Typical user, more of talker
    Celebrity, well-known figure
  • 26. Viral Should Not Be A Strategy
    But Twitter magnifies this
    Interesting News
    (300 followers)

    (1000 followers)


    (400 followers)
    (10 followers)
    Everybody can followany body
  • 27. Let’s Talk About
    Updates
    facebook
    twitter
    A Simple Idea that Revolutionizes the Social Computing
  • 28. Tweet. n,v
    (Verb) the act of posting a message on Twitter
    (Noun) status update on Twitter
  • 29. Tweet : What happens after you hit update button
    …your followers receive your tweet, butothers can see your tweet as well on twitter.com
  • 30. Types of Tweet you’ll see everyday
    Get 20% discount
    today http://..
    How to exchange your clunker http://
    Self-promotion
    Useful link
    Earthquake in Japan7.3. http://...
    I just farted
    News Reporting
    To much information
  • 31. Replying to a Tweet
    facebook
    On
    , you can comment on updates
    , you just mention, @username anywhere
    in your message
    twitter
    On
    @harjanto I will be back next week. Let’s sync up.
  • 32. Re-Tweeting
    Think as “Forwarding” in Email
    How?
    By convention, type “RT” as a first word,followed by @username
    RT @harjanto,Why SMS limits
    to 160 characters http://
    Twitter is planning to adopt and formalize this feature
  • 33. Why Is He Happy
    When You Re-Tweet His Updates?
    • ReTweeting is encouraged in Twitter community
    • 34. Make the message more viral
    • 35. Often, people follow the originating tweet owner
    • 36. Feeling good that the update is useful for others
    • 37. You’ll get credit too for spreading good words
  • Attaching Picture, Video with Your Tweet
    No native support in Twitter
    You must use 3rd party tool
    such as TwitPic.com,
    TwitVid.com
    http://twitpic.com/e1qxee- cant wait till
    they come out in dec
  • 38. Sending aTweet Privately To A Person
    Start Your Tweet with
    “D @username”
    D @harjanto Wednesday9:00 am sounds good!
    Use sparingly, since it considers intrusive
  • 39. # Hash Tag
    Really,
    there is actually no magic to this
    It is used to search tweets with
    specified hash tag
    as topic or keyword
    #michaeljackson
    #iranElection
    #seattleStartup
  • 40. #FollowFriday
    Every Friday
    Many promote friends, followers
    to the community, ask to follow them
    Use#followfriday
    hash tag
  • 41. All these seem a bit complex
    don’t you think?
  • 42. & No
    Yes
    Once you get to used to it,it is easy.
    And no, caveman won’t beable to tweet
  • 43. 140
    characters on Twitter*
    160
    characters on
    SMS
    *remaining 20 characters are for username
  • 44. Why only160 characters?
    Thanks to
    Blame it on this guy
    For his research in 1985
    FriedhelmHillebrand
  • 45. Short URL
    BECAUSE OF 140 CHAR LIMIT, WE NEED TOHAVE A URL SHORTENING TOOL
    http://bit.ly/3hoQUj
    http://bit.ly/2Jnq2X
  • 46. In a world of increasing complexity and compressed time; we need brevity,
    and simplicity
    Do you still read a long email?
  • 47. What Is Real Time Search?
    Ability to search
    contents (updates,
    pictures, videos)
    published in real time
    Iran Election
    Hurricane Guillermo
    Jakarta Bombing
    Today’s Buzz
    Sumatra Earthquake
    Tokyo Earthquake
  • 48. How about traditional Search?
    We need both!
    Many players, including Google are going after Real Time Search business too
  • 49. It Takes A While For..search engines tocrawl and index the Internetcontents
  • 50. Tweetsare a natural way to provide content for Real Time Search
    Brief, Simple, and Mobile
    It is conceivable that Facebook can offer the same service with FB users’ updates. However, privacy would be a big issue
  • 51. Let’s talk about
    Privacy
  • 52. All Your Tweets Are Visible
    No need to be your follower to read all your tweets
    And searchable…
  • 53. So IsYour Profile
  • 54. The Good,The Bad&
    The Ugly
    for promoting business, product/services and self
    less privacy from (potential)employers, government
    It becomes easier for hackersto get your information
  • 55.
    On the Internet, nobody knows that you're a dog

    Peter Steiner - 1993
  • 56. Obscurity
    is a possibility on
    twitter
    Consequently, sometimesit’s hard to spot fake accounts
    much harder on
    facebook
    Since Facebook user authenticates youprior to accepting a friend request
  • 57. Fake Or Real?
  • 58. Verified Account
    For some celebrities,
    Twitter does account
    verification
    ?
  • 59. So, What Is It For Me?
  • 60. Personal Use
    • Real time Search, breaking news
    • 61. Connect to companies, provide feedback
    • 62. Get useful info from experts
    • 63. Share useful info to others
    • 64. Ask questions
    • 65. Follow your favorite celebrities
    Still use Facebook to connect, share and stay
    in touch with your friends and family
  • 66.
    • Connect to, engage with your customers
    • 67. Don’t over-promote your product
    • 68. Put some personal touch in conversations
    • 69. Connect to other professionals
    • 70. Monitor your product, service on Twitter using Twitter search
    Note: You can also use Facebook Page for connecting with your fan and customers
    Business Use
  • 71. 3rd Party Applications/Tools
    twitter
    facebook
    Integral part of Facebook user experience
    Tools are independent applications
    More than 200+ tools and growing
  • 72.
    Learning Twitter is like learning how to bike. Painful at first, but
    once you get a hang of it, you
    can start exploring your new world

  • 73. BEFORE WE END THIS PRESENTATION
    I LEAVE YOU WITH A FEWINTERESTING STORIES…
  • 74. Sign of Times
    How A Small Business
    Uses Twitter
    Source: TechCrunchhttp://bit.ly/nVS45
  • 75. Forget Web 2.0, How About Restaurant 2.0 ?
    Taco Truck announces location on Twitter +40,000 followers
    Source: Newsweekhttp://bit.ly/ortPy
  • 76. Guy Kawasaki was asked to foreword a book,
    “Less is the new more”
    Easy to learn: symmetry, seduction, subtraction, and sustainability.
    Very valuable to do. Step 1: Read Matt's book!!
    ..“In Pursuit of Elegance”, he did it exactly in 140 characters
  • 77. MORE PRESENTATION LIKE THIS?
    visit, subscribe, follow me on
    http://www.andyharjanto.com
    http://twitter.com/harjanto
    mailto:andy@guppers.com
  • 78. …Oh, one more thing…
    Watch this funny video.
    This is what happens if you’re forced to
    apply digital world over the real world
    http://bit.ly/hD7Ih
  • 79. Credits
    Pictures,Videos are obtained either from:
    • Creative Commons License
    • 80. Purchased at iStockPhoto.com
    • 81. Power Point Clip Art
    • 82. Stories
    • 83. Naked Pizza : TechCrunch.com
    • 84. Kogi : Newsweek.com
    • 85. Real Life Twitter: CollegeHumor.com