Are Your Lost?Twitter GuideFor Facebook UserAndy Harjantohttp://www.andyharjanto.com

You’re not alone51%Twitter users only sign-in once a month**many abandon all together

What’s it for me, then? Why would I want another social tool? How does it different thenFacebook?Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day?I signed up and gave up, becauseI didn’t see anything interesting

Use Twitter to Keep in Touch with Friends and Family?

NoThat’s what Facebook is very good forYou’re using the wrong tool, if you useTwitter to connect to friends and family

Let’s understand the world around YouThis is your worldThis is you

YOUR INNER SOCIAL CIRCLEPersonal, Trustworthy, Informal, PrivateFamilyFriends &

AND YOUR OUTER CIRCLECommon InterestsBusinessCorporationsCustomersCelebrities, Public FiguresPublishers(Bloggers,Journalists)Marketers

There is no clear lineBut…,In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle

Connectingfacebookuses Symmetric model twitteruses Asymmetric model OK, ok, let’s not use technical terms

facebookConnection made only when both parties agree to be friend

twitterFollowersFollowersFollowersConnection made when a personfollows other personIt requires no approval**unless you protect your account

twitterIf someone follows you, should you follow back?

Not necessarilyHowever, Unwritten Twitter Etiquette: Follow Me, Follow YouPeople are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You ApproachQuality: Follow back when you feel you’ll benefit from follower or follower’s updates

How Do You Discover Them?

facebookAs you join FB, Itfeels like you arrive at friend’s orfamily’s parties,you know mostpeople you try to connect

twitterAs you join Twitter,You know only few. It feels like you just arrive in a big conferenceJoin conversations, or search on yellow pages

Who To Follow? (1/4)Visit http://search.twitter.comType topic that interests youFollow some people with interesting updates

Who To Follow? (2/4)Find a person that you admire, or an expertClick on “Following”Follow some of persons he followsFollows

Who To Follow? (3/4)Find a person, based on Twitter profiles (location, bio, name)One tool that you can use is http://tweepsearch.com/You can also use “yellow page”, like http://twellow.comFind and follow the person

Who To Follow? (4/4)Find your competitor or person who works in the same field as yoursClick on “Followers”Follow his/her followers

Tweeple. nTwitter UsersPeople who follow you on Twitter

How To Increase Your Number of FollowersThe Right WayPost frequent updates with useful information.Fill-in your bio properly.The Wrong WayFollow as many people,hoping they follow you backActually, there is no wrong or right way, Just get as many as you can

Don’t Be MesmerizedIf Someone Has 10,000 FollowersOr MoreUnless he is a celebrity, it’s likely he used short cuts to get followers

Following/Follower RatioWhat it may tell us about this personMore FollowingsMore FollowersCould a be spammer, or novice userTypical user, more of listenerFollow You crowdFollow Me, Typical user, more of talkerCelebrity, well-known figure

Viral Should Not Be A Strategy But Twitter magnifies this Interesting News(300 followers)…(1000 followers)……(400 followers)(10 followers)Everybody can followany body

Let’s Talk About UpdatesfacebooktwitterA Simple Idea that Revolutionizes the Social Computing

Tweet. n,v(Verb) the act of posting a message on Twitter(Noun) status update on Twitter

Tweet : What happens after you hit update button…your followers receive your tweet, butothers can see your tweet as well on twitter.com

Types of Tweet you’ll see everydayGet 20% discounttoday http://..How to exchange your clunker http://Self-promotionUseful linkEarthquake in Japan7.3. http://...I just fartedNews ReportingTo much information

Replying to a TweetfacebookOn, you can comment on updates, you just mention, @username anywherein your messagetwitterOn@harjanto I will be back next week. Let’s sync up.

Re-TweetingThink as “Forwarding” in Email How?By convention, type “RT” as a first word,followed by @usernameRT @harjanto,Why SMS limits to 160 characters http://Twitter is planning to adopt and formalize this feature

Why Is He HappyWhen You Re-Tweet His Updates? ReTweeting is encouraged in Twitter communityMake the message more viralOften, people follow the originating tweet owner Feeling good that the update is useful for othersYou’ll get credit too for spreading good words

ReTweeting is encouraged in Twitter community

Make the message more viral

Often, people follow the originating tweet owner

Feeling good that the update is useful for others

You’ll get credit too for spreading good words

Attaching Picture, Video with Your TweetNo native support in TwitterYou must use 3rd party toolsuch as TwitPic.com, TwitVid.comhttp://twitpic.com/e1qxee- cant wait till they come out in dec

Sending aTweet Privately To A PersonStart Your Tweet with “D @username”D @harjanto Wednesday9:00 am sounds good!Use sparingly, since it considers intrusive

# Hash TagReally,there is actually no magic to thisIt is used to search tweets with specified hash tag as topic or keyword #michaeljackson#iranElection#seattleStartup

#FollowFridayEvery FridayMany promote friends, followers to the community, ask to follow themUse#followfridayhash tag

All these seem a bit complexdon’t you think?

& NoYesOnce you get to used to it,it is easy.And no, caveman won’t beable to tweet

140characters on Twitter*160characters on SMS*remaining 20 characters are for username

Why only160 characters?Thanks toBlame it on this guyFor his research in 1985FriedhelmHillebrand

Short URLBECAUSE OF 140 CHAR LIMIT, WE NEED TOHAVE A URL SHORTENING TOOL http://bit.ly/3hoQUj http://bit.ly/2Jnq2X

In a world of increasing complexity and compressed time; we need brevity,and simplicityDo you still read a long email?

What Is Real Time Search?Ability to search contents (updates,pictures, videos) published in real timeIran ElectionHurricane GuillermoJakarta BombingToday’s BuzzSumatra EarthquakeTokyo Earthquake

How about traditional Search?We need both!Many players, including Google are going after Real Time Search business too

It Takes A While For..search engines tocrawl and index the Internetcontents

Tweetsare a natural way to provide content for Real Time Search Brief, Simple, and MobileIt is conceivable that Facebook can offer the same service with FB users’ updates. However, privacy would be a big issue

Let’s talk aboutPrivacy

All Your Tweets Are VisibleNo need to be your follower to read all your tweetsAnd searchable…

So IsYour Profile

The Good,The Bad&The Uglyfor promoting business, product/services and selfless privacy from (potential)employers, government It becomes easier for hackersto get your information

“On the Internet, nobody knows that you're a dog”Peter Steiner - 1993

Obscurityis a possibility ontwitterConsequently, sometimesit’s hard to spot fake accountsmuch harder onfacebookSince Facebook user authenticates youprior to accepting a friend request

Fake Or Real?

Verified AccountFor some celebrities,Twitter does accountverification?

So, What Is It For Me?

Personal UseReal time Search, breaking news Connect to companies, provide feedback Get useful info from experts Share useful info to othersAsk questions Follow your favorite celebritiesStill use Facebook to connect, share and stayin touch with your friends and family

Real time Search, breaking news

Connect to companies, provide feedback

Get useful info from experts

Share useful info to others

Ask questions

Follow your favorite celebrities

Connect to, engage with your customersDon’t over-promote your productPut some personal touch in conversationsConnect to other professionalsMonitor your product, service on Twitter using Twitter search Note: You can also use Facebook Page for connecting with your fan and customersBusiness Use

Connect to, engage with your customers

Don’t over-promote your product

Put some personal touch in conversations

Connect to other professionals

Monitor your product, service on Twitter using Twitter search

3rd Party Applications/ToolstwitterfacebookIntegral part of Facebook user experience Tools are independent applicationsMore than 200+ tools and growing

“Learning Twitter is like learning how to bike. Painful at first, butonce you get a hang of it, youcan start exploring your new world”

BEFORE WE END THIS PRESENTATION I LEAVE YOU WITH A FEWINTERESTING STORIES…

Sign of TimesHow A Small BusinessUses TwitterSource: TechCrunchhttp://bit.ly/nVS45

Forget Web 2.0, How About Restaurant 2.0 ?Taco Truck announces location on Twitter +40,000 followersSource: Newsweekhttp://bit.ly/ortPy

Guy Kawasaki was asked to foreword a book,“Less is the new more”Easy to learn: symmetry, seduction, subtraction, and sustainability. Very valuable to do. Step 1: Read Matt's book!!..“In Pursuit of Elegance”, he did it exactly in 140 characters

MORE PRESENTATION LIKE THIS?visit, subscribe, follow me onhttp://www.andyharjanto.comhttp://twitter.com/harjantomailto:andy@guppers.com

…Oh, one more thing…Watch this funny video. This is what happens if you’re forced toapply digital world over the real worldhttp://bit.ly/hD7Ih

CreditsPictures,Videos are obtained either from:Creative Commons LicensePurchased at iStockPhoto.comPower Point Clip ArtStoriesNaked Pizza : TechCrunch.comKogi : Newsweek.com Real Life Twitter: CollegeHumor.com

Creative Commons License

Purchased at iStockPhoto.com

Power Point Clip Art

Stories

Naked Pizza : TechCrunch.com

Kogi : Newsweek.com

Real Life Twitter: CollegeHumor.com