The Missing Readers - 1.3 Billions and Counting

TheMissing
Readers
You’re approaching
1,300,000,000
Andy Harjanto

1999
the year, blog usage spread
like wildfire

ten years later…
200 million blogs have been created

Today, there are many forms of blog
moblog
photoblog
sketchblog
vlog
artlog
mp3blog
microblog
podcast

2009
1.7 billion online users

A person’s voice,ideas
can be shared, accessed
instantly by
1.7 billion users

can
But, do they read,watch or listen to you?

71%
Of World Population Don’t Speak English Daily

that’s
1,300,000,000+
online users
Italy
Japan
Spain
China
South Korea
Iran
Brazil
Mexico
Russia
Indonesia

and growing at 500+%since 2000

This means millions of blogs never
reach full potential readers

But, why should you care about
the other side of the world?

...the world is (increasingly)
digitallyconnected
and
economically intertwined

Global Economy Meltdown, started in 2008
…shows how intertwineeconomy around the world is

China online users population surpasses U.S Population in 2009
338 millions

“
Business is global, not
the geography and that’s
only way to do business
”
Jack Welch
at Hertz Meeting,2009

The world is flat
Thomas L Friedman, 2005
Internet is flat and democratized information
Guy Kawasaki, 2008

in other words…
Any of us can reach potentially a large segment of
6.7 billion people
for resource, market, capital, technology

Less and less reliance on media, influencers
to get your message across
if you’re
nobody today?
you can be…
somebody tomorrow

Let’s democratize…
ways to consume and publish blog content
Creative commons – Flickr:KevinDooley

..but first, we have
a few challenges..

Let’s put ourselves in their shoes
a few visits to a few non-English blogs…

Any idea what they’re talking about?
of course, some of you do

If that’s not scary enough,
How about write a blog post in
a foreign language?

Are Translator Engines Good Enough?
You’ll be the judge!

Wait…
There is still hope!

We do speak universallanguage
Music
Pictures
music
pictures
Video
video

Around the world, people already
produceandconsumecontents
However…

We still need to lower the barrier
for them to produce and consume
contents in a structured way

Consuming
Speak
Write
increasing level of difficulty
Listen
Read
Producing

So, let’s combine the
best of both worlds
universally acceptable media
lowest barrier of communication

slide blog. n.
Let’s (re)define…
Believe it or not,
many of you have done this

Slide Blog
Less than 160 character
Text
(English)
Heavy use of picture(s)

Pictures or Photos convey stronger
consistent, universal meaning
Carro
Αυτοκίνητο
Coche
Car
Voiture
Kotse
車
Машина
Mobil
자동차
小汽車
سيارة
Bil

A picture is worth
thousand words
What more do we
need to say?
Creative Commons – Flickr

Readers have easier time
to remember
stories and pictures
Do you remember
what you read yesterday?How about stories told
years ago?

So, go right ahead having fun taking
a lot of pictures

and there are thousandsof pictures,
photos that you can reuse today
Creative Commons
PowerPoint Clip Art
iStockPhoto

Still,
a set of pictures
does not tell
the whole story
for that, we need some
reinforcement - Text

OK, but why
160
character limit
recommendation?

This genius did some research in 1985.
He concluded that 160 limit is perfect to deliver
a short, concise message.
People in Asia, Europe, Australia areaccustomed to 160 char limit because of
SMS popularity

So, What about the
71% of
non-English speakers?

The majority of online users
all over the world
actually are relatively fluent
in core English

Basic/Core English:
English words commonly used in everyday life
850 words
http://tinyurl.com/2rvkow
Source: Wikipedia

With pictures as the foundation,
brief, basic English words are sufficient
Summer 1969, in Seattle

Good News,
Your texts will also be searchable
by search engines
(Google, Bing, Yahoo)

Just write a brief text
Get Stuck?
http://translate.google.com
http://www.microsofttranslator.com/

Need a sample?
You’re looking at it now
For more samples, please visit my slide-blog
Shift Happens:http://andyharjanto.com

If you have a blog, consider adding
a slide-blog on a new post for the summary

To reiterate, Slideblog is a sequence of slides with
each slide has
element of
pictures,
brief texts
or both

Let’s reach out to
1.3billion
missingfriends
new

Blog contents can be
published, consumed and understood
all over the world
The Dream

Share your story, knowledge, wisdom
Source: Creative Commons - Flickr

Spread the word

Merci
Díky
धन्यवाद
TerimaKasih
Danke
Gracias
Thanks
Tack
謝謝
ありがとう
Merci
Obrigado

More presentation like this, please follow, visit, subscribe to:
Twitter:http://twitter.com/harjanto
Blog: http://www.andyharjanto.com
Email:andy@gestone.com

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The Missing Readers - 1.3 Billions and Counting

by Andy Harjanto

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