The Missing Readers - 1.3 Billions and Counting


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As a number of online users quadruples in the past decade, we leave behind more and more users around the world . There are 200 million blogs on the Internet today. Unfortunately, we become a set of islands during this transformation, because of the language difference. This presentation proposes a way for us to share ideas and to communicate without border.

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  • Source: Minwatts Marketing Group 2009
  • Asia 518%, Latin America 873%, Middle East 1,306%, while Northamerica is at 133%
  • The Missing Readers - 1.3 Billions and Counting

    1. 1. TheMissing<br />Readers<br />You’re approaching<br />1,300,000,000<br />Andy Harjanto<br />
    2. 2. 1999<br />the year, blog usage spread<br />like wildfire<br />
    3. 3. ten years later…<br />200 million blogs have been created<br />
    4. 4. Today, there are many forms of blog<br />moblog<br />photoblog<br />sketchblog<br />vlog<br />artlog<br />mp3blog<br />microblog<br />podcast<br />
    5. 5. 2009<br />1.7 billion online users<br />
    6. 6. A person’s voice,ideas<br />can be shared, accessed<br />instantly by <br />1.7 billion users<br />
    7. 7. can<br />But, do they read,watch or listen to you? <br />
    8. 8. 71%<br />Of World Population Don’t Speak English Daily<br />
    9. 9. that’s<br />1,300,000,000+<br />online users<br />Italy<br />Japan<br />Spain<br />China<br />South Korea<br />Iran<br />Brazil<br />Mexico<br />Russia<br />Indonesia<br />
    10. 10. and growing at 500+%since 2000<br />
    11. 11. This means millions of blogs never<br />reach full potential readers<br />
    12. 12. But, why should you care about <br />the other side of the world?<br />
    13. 13. ...the world is (increasingly)<br />digitallyconnected<br />and <br />economically intertwined <br />
    14. 14. Global Economy Meltdown, started in 2008<br />…shows how intertwineeconomy around the world is <br />
    15. 15. China online users population surpasses U.S Population in 2009 <br />338 millions<br />
    16. 16. “<br />Business is global, not <br />the geography and that’s<br />only way to do business<br />”<br />Jack Welch<br />at Hertz Meeting,2009<br />
    17. 17. The world is flat <br />Thomas L Friedman, 2005<br />Internet is flat and democratized information <br />Guy Kawasaki, 2008<br />
    18. 18. in other words…<br />Any of us can reach potentially a large segment of <br />6.7 billion people<br />for resource, market, capital, technology<br />
    19. 19. Less and less reliance on media, influencers<br />to get your message across <br />if you’re<br />nobody today? <br />you can be… <br />somebody tomorrow <br />
    20. 20. Let’s democratize…<br />ways to consume and publish blog content<br />Creative commons – Flickr:KevinDooley<br />
    21. 21. ..but first, we have <br />a few challenges..<br />
    22. 22. Let’s put ourselves in their shoes<br />a few visits to a few non-English blogs…<br />
    23. 23. Any idea what they’re talking about? <br />of course, some of you do<br />
    24. 24. If that’s not scary enough, <br />How about write a blog post in<br />a foreign language?<br />
    25. 25. Are Translator Engines Good Enough?<br />You’ll be the judge!<br />
    26. 26. Wait… <br />There is still hope!<br />
    27. 27. We do speak universallanguage<br />Music<br />Pictures<br />music<br />pictures<br />Video<br />video<br />
    28. 28. Around the world, people already<br />produceandconsumecontents<br />However…<br />
    29. 29. We still need to lower the barrier <br />for them to produce and consume <br />contents in a structured way<br />
    30. 30. Consuming<br />Speak<br />Write<br />increasing level of difficulty<br />Listen<br />Read<br />Producing<br />
    31. 31. So, let’s combine the <br />best of both worlds<br />universally acceptable media<br />lowest barrier of communication<br />
    32. 32. slide blog. n. <br />Let’s (re)define…<br />Believe it or not, <br />many of you have done this<br />
    33. 33. Slide Blog<br />Less than 160 character<br />Text <br />(English)<br />Heavy use of picture(s)<br />
    34. 34. Pictures or Photos convey stronger<br />consistent, universal meaning<br />Carro<br />Αυτοκίνητο <br />Coche<br />Car<br />Voiture<br />Kotse<br />車<br />Машина <br />Mobil <br />자동차 <br />小汽車<br />سيارة <br />Bil<br />
    35. 35. A picture is worth <br />thousand words<br />What more do we <br />need to say?<br />Creative Commons – Flickr<br />
    36. 36. Readers have easier time <br />to remember <br />stories and pictures <br />Do you remember <br />what you read yesterday?How about stories told<br />years ago?<br />
    37. 37. So, go right ahead having fun taking <br />a lot of pictures<br />
    38. 38. and there are thousandsof pictures, <br />photos that you can reuse today<br />Creative Commons<br />PowerPoint Clip Art<br />iStockPhoto<br />
    39. 39. Still, <br />a set of pictures <br />does not tell <br />the whole story<br />for that, we need some<br />reinforcement - Text<br />
    40. 40. OK, but why <br />160<br />character limit <br />recommendation?<br />
    41. 41. This genius did some research in 1985. <br />He concluded that 160 limit is perfect to deliver<br />a short, concise message.<br />People in Asia, Europe, Australia areaccustomed to 160 char limit because of<br />SMS popularity<br />
    42. 42. So, What about the<br />71% of <br />non-English speakers?<br />
    43. 43. The majority of online users<br />all over the world<br />actually are relatively fluent<br />in core English<br />
    44. 44. Basic/Core English: <br />English words commonly used in everyday life<br />850 words<br /><br />Source: Wikipedia<br />
    45. 45. With pictures as the foundation, <br />brief, basic English words are sufficient<br />Summer 1969, in Seattle<br />
    46. 46. Good News, <br />Your texts will also be searchable<br />by search engines <br />(Google, Bing, Yahoo) <br />
    47. 47. Just write a brief text<br />Get Stuck? <br /><br /><br />
    48. 48. Need a sample?<br />You’re looking at it now <br />For more samples, please visit my slide-blog<br />Shift Happens:<br />
    49. 49. If you have a blog, consider adding <br />a slide-blog on a new post for the summary<br />
    50. 50. To reiterate, Slideblog is a sequence of slides with <br />each slide has <br />element of<br />pictures, <br />brief texts<br />or both <br />
    51. 51. Let’s reach out to <br />1.3billion <br />missingfriends<br />new<br />
    52. 52. Blog contents can be <br />published, consumed and understood<br />all over the world<br />The Dream<br />
    53. 53. Share your story, knowledge, wisdom<br />Source: Creative Commons - Flickr<br />
    54. 54. Spread the word<br />
    55. 55. Merci<br />Díky<br />धन्यवाद<br />TerimaKasih<br />Danke<br />Gracias<br />Thanks<br />Tack<br />謝謝<br />ありがとう<br />Merci<br />Obrigado<br />
    56. 56. More presentation like this, please follow, visit, subscribe to:<br />Twitter:<br />Blog:<br /><br />