Text Message in Business - How Your Business Can Benefit From It

Text Message
How Your Business Can Benefit From It
Andy Harjanto
andy@guppers.comTwitter: @harjanto

While you’re sleeping…
3.4
billion texts sent everyday

4
billion cell-phones are ready to text-n-roll

Why Don’t Businesses Use It?

In US, texting considers a highly
intrusive in business settings
I’m in the meeting, but I must see this message

Texting is Person To Person Communication
Business is much more than that…

Yet Another Communication Channel?
200
E-mails
5
Phone Calls
30
Instant Messages
2
Documents
2
Typical Day
Meetings

In US, Texting Is Expensive
$0.20
per SMS sent and received

So, really
Why would I want to do this?

Let’s talk about cost in the US
You can actually get
Unlimited Text Messaging
$25 for 5employees per month
1 Employee = $5 per month
for unlimited text messages

Any phone will do
No need to spend moneyon high-end phones.

160
characters
Brief, but Essential
promotecompanyculture of
Believe me, long email kills productivity

Text
Simple,
Direct,
Effortless
Can augment with Pictures, Videos
using short web site links

SMS
Required no Internet access
Accessible almost anywhere in the world

Now, Ready…
To Get Fired Up?

To Make TextingUseful, You Need
Cloud Service First
Online
Hard to do?Nope… just minutes to setup

Just invite your co-workers
+14259876543
Tim Duff
+12061239876
Melissa Reed
1
Sherry Fong
shrf@gestone.com
+622192834214
Alice Smith
minute

That’s it!
Attention SMS Users
You’re no longer isolatedfrom your business

I’m waiting at the lobby
I wish I know
what’s going on
at the office

Yes, You Can.
Tim Duff uploaded SalesQ4.docx
Sherry Fong joined Sales groupAlice Smith modified Customer List
Tina says Please review my doc

At Construction Site
I would like to
update my project
status

Yes, You Can.
.updstat 7503 C Complete Framing
Data Center

Sitting in Traffic Jam
Need to tell my team
that I’ll be late

Yes, You Can.
Email
Online
Sales,I’m stuck in traffic, I’ll be15 minutes late for the meeting
SMS

Meeting at Client’s Site
Client would liketo know the latest
price

Yes, You Can.
.qprice MX20L
MX20L $12,750

Alice Posts Reports To The Team
While I’m Travelling
I wish I could receive her reports, emails while I’m on the go

Yes, You Can.
From: Alice SmithTo: sales@gestone...Subject: Q4 Sales Re.
Alice says Q4 SalesReport is availablehttp://gpr.bz/M9kLH

Team At Conference
I would like to ask the team if we should go to Chinese, Italian, Mexicanrestaurant tonight
Let’s put it into a vote!

Yes, You Can.
Alice wants to know:Restaurant 2night?1.Chinese2.Italian3.MexicanVote M7E <Answer>

Mobile Access to Organization Data
Some data in premise
I would like to expose it to my
employees
I only have a few hours for system integration

Yes, You Can.
Customer follow ups under your account:J. Reed 425 987 65432A. Smith 206 654 3210
.CRM Follow-up

Customers, Suppliers, Vendors
My customers, suppliers, and vendors would like to collaborate with
my employees
It must be secured
and private

Yes, You Can.
CREATE GROUP SuppliersINVITE Suppliers john@gestone.com, 142598765432, 120693872321, joe@guppers.com

I Must Be Able To Control This
Insanely Stream Of Information

I’M DOING BUSINESS GLOBALLY.
ASIA & EUROPE USE SMS HEAVILY, BUT UNITED STATES USES EMAIL PRIMARILY. HOW CAN WE BRIDGE?
Global CommunicationLocal Choice Of Tools

Can I Get Text Message Records?Can I Archive Them?

YOUR MESSAGE IS HERE
I’D LIKE TO PROJECT IMPORTANT MESSAGES TO LARGE DISPLAYS FOR PUBLIC VIEWING.
APPROPRIATE FOR HALLWAY, MANUFACTURING, FINANCIAL INSTITUTIONS, HEALTH CARE INDUSTRY.

Yes, Yes and Yes
You Can

Mobile Advertising
Good Idea?

No, no, no!
It’s annoying

LET YOUR (POTENTIAL) CUSTOMERS SIGN UP FOR YOUR PROMOTIONAL UPDATES.
TWITTER IS THE APPROPRIATE TOOL FOR THIS

But Sometimes,
Customers Want
Exclusivity
Only members get to see
these promotional announcements

Let’s Find
The Right Service
Making a requirement list

Net, Net – The Service MUST…
Increase Productivity
Low Total Cost Of Ownership

Cost Elasticity
Pay As You Go. The service cost grows (and shrinks) in-line my business usages

Software Deployment is
Thing in the Past
The service should be minutes to set up

Training Cost
What Training Cost?
The service should be simple, easy and just work

Need Not ToWorry About
Over and UnderCapacity
Planning
The service must be
highly available and reliable

IT Giving Up Control?
Not so fast. In the real world, the migration is gradual.Service must address security and privacy

MIGRATION?
SYTEM MIGRATION IS PAINFUL AND COSTLY,
LET’S JUST LEAVE IT TO THE BIRDS, SHOULD WE?

So, all of these are possible today?

Yes, We Can.

Call To Action
Join Us on FaceBookhere, for latest updates
Join Discussion on SMS Business Solutions here on Linked in
Contact me directly for questions, feedback and comments.
Email: andy@guppers.com
Twitter: @harjanto

Related Presentations
Getting Your Team Participating More Effectively. Click here.
How To Connect To Your Customers, Partners Securely, Privately and Effectively. Click here
Got A Plain Old Cell Phone?
Click here.
Guppers.com

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Text Message in Business - How Your Business Can Benefit From It

by Andy Harjanto on Aug 06, 2009

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