Text Message in Business - How Your Business Can Benefit From It

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Business has been ignoring Texting as one of effective tools in many business settings. This presentation unveils how SMS can be used for effective communication internally, and externally. Many new …

Business has been ignoring Texting as one of effective tools in many business settings. This presentation unveils how SMS can be used for effective communication internally, and externally. Many new scenarios are enabled, such as accessing some company data using SMS, interactively collaborate with customers. Bridging communication gaps between Email, SMS, Online, and other topics are discussed

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  • Basex, a knowledge management companyBased on research from Gloria Mark, a professor at the University of California at Irvine, it takes 25 minutes for the average worker to return to a task after being interrupted

Transcript

  • 1. Text Message
    How Your Business Can Benefit From It
    Andy Harjanto
    andy@guppers.comTwitter: @harjanto
  • 2. While you’re sleeping…
    3.4
    billion texts sent everyday
  • 3. 4
    billion cell-phones are ready to text-n-roll
  • 4. Why Don’t Businesses Use It?
  • 5. In US, texting considers a highly
    intrusive in business settings
    I’m in the meeting, but I must see this message
  • 6. Texting is Person To Person Communication
    Business is much more than that…
  • 7. Yet Another Communication Channel?
    200
    E-mails
    5
    Phone Calls
    30
    Instant Messages
    2
    Documents
    2
    Typical Day
    Meetings
  • 8. In US, Texting Is Expensive
    $0.20
    per SMS sent and received
  • 9. So, really
    Why would I want to do this?
  • 10. Let’s talk about cost in the US
    You can actually get
    Unlimited Text Messaging
    $25 for 5employees per month
    1 Employee = $5 per month
    for unlimited text messages
  • 11. Any phone will do
    No need to spend moneyon high-end phones.
  • 12. 160
    characters
    Brief, but Essential
    promotecompanyculture of
    Believe me, long email kills productivity
  • 13. Text
    Simple,
    Direct,
    Effortless
    Can augment with Pictures, Videos
    using short web site links
  • 14. SMS
    Required no Internet access
    Accessible almost anywhere in the world
  • 15. Now, Ready…
    To Get Fired Up?
  • 16. To Make TextingUseful, You Need
    Cloud Service First
    Online
    Hard to do?Nope… just minutes to setup
  • 17. Just invite your co-workers
    +14259876543
    Tim Duff
    +12061239876
    Melissa Reed
    1
    Sherry Fong
    shrf@gestone.com
    +622192834214
    Alice Smith
    minute
  • 18. That’s it!
    Attention SMS Users
    You’re no longer isolatedfrom your business
  • 19. I’m waiting at the lobby
    I wish I know
    what’s going on
    at the office
  • 20. Yes, You Can.
    Tim Duff uploaded SalesQ4.docx
    Sherry Fong joined Sales groupAlice Smith modified Customer List
    Tina says Please review my doc
  • 21. At Construction Site
    I would like to
    update my project
    status
  • 22. Yes, You Can.
    .updstat 7503 C Complete Framing
    Data Center
  • 23. Sitting in Traffic Jam
    Need to tell my team
    that I’ll be late
  • 24. Yes, You Can.
    Email
    Online
    Sales,I’m stuck in traffic, I’ll be15 minutes late for the meeting
    SMS
  • 25. Meeting at Client’s Site
    Client would liketo know the latest
    price
  • 26. Yes, You Can.
    .qprice MX20L
    MX20L $12,750
  • 27. Alice Posts Reports To The Team
    While I’m Travelling
    I wish I could receive her reports, emails while I’m on the go
  • 28. Yes, You Can.
    From: Alice SmithTo: sales@gestone...Subject: Q4 Sales Re.
    Alice says Q4 SalesReport is availablehttp://gpr.bz/M9kLH
  • 29. Team At Conference
    I would like to ask the team if we should go to Chinese, Italian, Mexicanrestaurant tonight
    Let’s put it into a vote!
  • 30. Yes, You Can.
    Alice wants to know:Restaurant 2night?1.Chinese2.Italian3.MexicanVote M7E <Answer>
  • 31. Mobile Access to Organization Data
    Some data in premise
    I would like to expose it to my
    employees
    I only have a few hours for system integration
  • 32. Yes, You Can.
    Customer follow ups under your account:J. Reed 425 987 65432A. Smith 206 654 3210
    .CRM Follow-up
  • 33. Customers, Suppliers, Vendors
    My customers, suppliers, and vendors would like to collaborate with
    my employees
    It must be secured
    and private
  • 34. Yes, You Can.
    CREATE GROUP SuppliersINVITE Suppliers john@gestone.com, 142598765432, 120693872321, joe@guppers.com
  • 35. I Must Be Able To Control This
    Insanely Stream Of Information
  • 36. I’M DOING BUSINESS GLOBALLY.
    ASIA & EUROPE USE SMS HEAVILY, BUT UNITED STATES USES EMAIL PRIMARILY. HOW CAN WE BRIDGE?
    Global CommunicationLocal Choice Of Tools
  • 37. Can I Get Text Message Records?Can I Archive Them?
  • 38. YOUR MESSAGE IS HERE
    I’D LIKE TO PROJECT IMPORTANT MESSAGES TO LARGE DISPLAYS FOR PUBLIC VIEWING.
    APPROPRIATE FOR HALLWAY, MANUFACTURING, FINANCIAL INSTITUTIONS, HEALTH CARE INDUSTRY.
  • 39. Yes, Yes and Yes
    You Can
  • 40. Mobile Advertising
    Good Idea?
  • 41. No, no, no!
    It’s annoying
  • 42. LET YOUR (POTENTIAL) CUSTOMERS SIGN UP FOR YOUR PROMOTIONAL UPDATES.
    TWITTER IS THE APPROPRIATE TOOL FOR THIS
  • 43. But Sometimes,
    Customers Want
    Exclusivity
    Only members get to see
    these promotional announcements
  • 44. Let’s Find
    The Right Service
    Making a requirement list
  • 45. Net, Net – The Service MUST…
    Increase Productivity
    Low Total Cost Of Ownership
  • 46. Cost Elasticity
    Pay As You Go. The service cost grows (and shrinks) in-line my business usages
  • 47. Software Deployment is
    Thing in the Past
    The service should be minutes to set up
  • 48. Training Cost
    What Training Cost?
    The service should be simple, easy and just work
  • 49. Need Not ToWorry About
    Over and UnderCapacity
    Planning
    The service must be
    highly available and reliable
  • 50. IT Giving Up Control?
    Not so fast. In the real world, the migration is gradual.Service must address security and privacy
  • 51. MIGRATION?
    SYTEM MIGRATION IS PAINFUL AND COSTLY,
    LET’S JUST LEAVE IT TO THE BIRDS, SHOULD WE?
  • 52. So, all of these are possible today?
  • 53. Yes, We Can.
  • 54. Call To Action
    Join Us on FaceBookhere, for latest updates
    Join Discussion on SMS Business Solutions here on Linked in
    Contact me directly for questions, feedback and comments.
    Email: andy@guppers.com
    Twitter: @harjanto
  • 55. Related Presentations
    Getting Your Team Participating More Effectively. Click here.
    How To Connect To Your Customers, Partners Securely, Privately and Effectively. Click here
    Got A Plain Old Cell Phone?
    Click here.
    Guppers.com