Text Message in Business - How Your Business Can Benefit From It

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    Basex, a knowledge management companyBased on research from Gloria Mark, a professor at the University of California at Irvine, it takes 25 minutes for the average worker to return to a task after being interrupted

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    Text Message in Business - How Your Business Can Benefit From It - Presentation Transcript

    1. Text Message
      How Your Business Can Benefit From It
      Andy Harjanto
      andy@guppers.comTwitter: @harjanto
    2. While you’re sleeping…
      3.4
      billion texts sent everyday
    3. 4
      billion cell-phones are ready to text-n-roll
    4. Why Don’t Businesses Use It?
    5. In US, texting considers a highly
      intrusive in business settings
      I’m in the meeting, but I must see this message
    6. Texting is Person To Person Communication
      Business is much more than that…
    7. Yet Another Communication Channel?
      200
      E-mails
      5
      Phone Calls
      30
      Instant Messages
      2
      Documents
      2
      Typical Day
      Meetings
    8. In US, Texting Is Expensive
      $0.20
      per SMS sent and received
    9. So, really
      Why would I want to do this?
    10. Let’s talk about cost in the US
      You can actually get
      Unlimited Text Messaging
      $25 for 5employees per month
      1 Employee = $5 per month
      for unlimited text messages
    11. Any phone will do
      No need to spend moneyon high-end phones.
    12. 160
      characters
      Brief, but Essential
      promotecompanyculture of
      Believe me, long email kills productivity
    13. Text
      Simple,
      Direct,
      Effortless
      Can augment with Pictures, Videos
      using short web site links
    14. SMS
      Required no Internet access
      Accessible almost anywhere in the world
    15. Now, Ready…
      To Get Fired Up?
    16. To Make TextingUseful, You Need
      Cloud Service First
      Online
      Hard to do?Nope… just minutes to setup
    17. Just invite your co-workers
      +14259876543
      Tim Duff
      +12061239876
      Melissa Reed
      1
      Sherry Fong
      shrf@gestone.com
      +622192834214
      Alice Smith
      minute
    18. That’s it!
      Attention SMS Users
      You’re no longer isolatedfrom your business
    19. I’m waiting at the lobby
      I wish I know
      what’s going on
      at the office
    20. Yes, You Can.
      Tim Duff uploaded SalesQ4.docx
      Sherry Fong joined Sales groupAlice Smith modified Customer List
      Tina says Please review my doc
    21. At Construction Site
      I would like to
      update my project
      status
    22. Yes, You Can.
      .updstat 7503 C Complete Framing
      Data Center
    23. Sitting in Traffic Jam
      Need to tell my team
      that I’ll be late
    24. Yes, You Can.
      Email
      Online
      Sales,I’m stuck in traffic, I’ll be15 minutes late for the meeting
      SMS
    25. Meeting at Client’s Site
      Client would liketo know the latest
      price
    26. Yes, You Can.
      .qprice MX20L
      MX20L $12,750
    27. Alice Posts Reports To The Team
      While I’m Travelling
      I wish I could receive her reports, emails while I’m on the go
    28. Yes, You Can.
      From: Alice SmithTo: sales@gestone...Subject: Q4 Sales Re.
      Alice says Q4 SalesReport is availablehttp://gpr.bz/M9kLH
    29. Team At Conference
      I would like to ask the team if we should go to Chinese, Italian, Mexicanrestaurant tonight
      Let’s put it into a vote!
    30. Yes, You Can.
      Alice wants to know:Restaurant 2night?1.Chinese2.Italian3.MexicanVote M7E <Answer>
    31. Mobile Access to Organization Data
      Some data in premise
      I would like to expose it to my
      employees
      I only have a few hours for system integration
    32. Yes, You Can.
      Customer follow ups under your account:J. Reed 425 987 65432A. Smith 206 654 3210
      .CRM Follow-up
    33. Customers, Suppliers, Vendors
      My customers, suppliers, and vendors would like to collaborate with
      my employees
      It must be secured
      and private
    34. Yes, You Can.
      CREATE GROUP SuppliersINVITE Suppliers john@gestone.com, 142598765432, 120693872321, joe@guppers.com
    35. I Must Be Able To Control This
      Insanely Stream Of Information
    36. I’M DOING BUSINESS GLOBALLY.
      ASIA & EUROPE USE SMS HEAVILY, BUT UNITED STATES USES EMAIL PRIMARILY. HOW CAN WE BRIDGE?
      Global CommunicationLocal Choice Of Tools
    37. Can I Get Text Message Records?Can I Archive Them?
    38. YOUR MESSAGE IS HERE
      I’D LIKE TO PROJECT IMPORTANT MESSAGES TO LARGE DISPLAYS FOR PUBLIC VIEWING.
      APPROPRIATE FOR HALLWAY, MANUFACTURING, FINANCIAL INSTITUTIONS, HEALTH CARE INDUSTRY.
    39. Yes, Yes and Yes
      You Can
    40. Mobile Advertising
      Good Idea?
    41. No, no, no!
      It’s annoying
    42. LET YOUR (POTENTIAL) CUSTOMERS SIGN UP FOR YOUR PROMOTIONAL UPDATES.
      TWITTER IS THE APPROPRIATE TOOL FOR THIS
    43. But Sometimes,
      Customers Want
      Exclusivity
      Only members get to see
      these promotional announcements
    44. Let’s Find
      The Right Service
      Making a requirement list
    45. Net, Net – The Service MUST…
      Increase Productivity
      Low Total Cost Of Ownership
    46. Cost Elasticity
      Pay As You Go. The service cost grows (and shrinks) in-line my business usages
    47. Software Deployment is
      Thing in the Past
      The service should be minutes to set up
    48. Training Cost
      What Training Cost?
      The service should be simple, easy and just work
    49. Need Not ToWorry About
      Over and UnderCapacity
      Planning
      The service must be
      highly available and reliable
    50. IT Giving Up Control?
      Not so fast. In the real world, the migration is gradual.Service must address security and privacy
    51. MIGRATION?
      SYTEM MIGRATION IS PAINFUL AND COSTLY,
      LET’S JUST LEAVE IT TO THE BIRDS, SHOULD WE?
    52. So, all of these are possible today?
    53. Yes, We Can.
    54. Call To Action
      Join Us on FaceBookhere, for latest updates
      Join Discussion on SMS Business Solutions here on Linked in
      Contact me directly for questions, feedback and comments.
      Email: andy@guppers.com
      Twitter: @harjanto
    55. Related Presentations
      Getting Your Team Participating More Effectively. Click here.
      How To Connect To Your Customers, Partners Securely, Privately and Effectively. Click here
      Got A Plain Old Cell Phone?
      Click here.
      Guppers.com

    + Andy HarjantoAndy Harjanto, 3 months ago

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