Have Yourself A Happy Little Startup
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Have Yourself A Happy Little Startup

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Why now is the best time to start a startup? Transformatoinal changes in technology, politics, economy, environmental make it condusive to build a startup. Yes, it's plenty of risks you have to take, ...

Why now is the best time to start a startup? Transformatoinal changes in technology, politics, economy, environmental make it condusive to build a startup. Yes, it's plenty of risks you have to take, it's a risk worth pursuing.

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Have Yourself A Happy Little Startup Have Yourself A Happy Little Startup Presentation Transcript

  • Have Yourself AHappy
    LittleStartup
  • 2008
    Yes, it has been a
    stressfulyear
    2009
  • Global Financial Meltdowns
  • 10.2 %
    US unemployment rate
  • Likely
    jobs won’t be back
    in their original form
  • Is Here To Stay
    A New Spending Habit
  • For those who keep the job
    so much is expected from you
  • Should we just sitand watch?
    Hoping for things to get better?
  • Cheer up!
    Still many reasons to celebrate!
  • Start Me Up
  • is incredibly low
    Better Tools
    Open Source
    Start up Cost
    Outsource
    Community
  • virtually
    unlimited market
  • Competing with bigguys?
    don’t worry
    you have theequalizers
  • Need scalable data center?
    UseCloud Computing
    Pay as you go
    Fault tolerance
    Elasticity
    http://www.slideshare.net/Guppers/im-cloud-confused
  • Don’t have a big
    marketingbudget?
  • The Game
    has changed
    Less Ads
    Social Media
    SEO
    Low or no cost distribution
  • Only the Einsteinsneed to apply?
  • No!
    More than
    anything else,
    it needs
    Tenacity
    Persistent
    Tireless
    Resilient
  • All these mean,
    we’re in equal footing,
    right?
  • Merci
    Any body in the world without access to
    large capital, can start and compete
  • Well, not quite
  • When you are this small
    no one caresabout your startup
    partnership
    customers
    journalists
    investors
    suppliers
  • this is your tiny loud speaker
    Internet is such
    anoisyplace
  • How do you stand above
    the crowd?
  • 5
    strategiesto increase
    your chance of success
  • 1
    Start small
    don’t burn yourself
  • Control your cost
    Cheap is your badge of honor
    Don’t start hiring people yet
    Don’trent office
    Don’t build datacenter
  • Your idea is just
    a hypothesis
    Very likely to change
  • Now
    Talk about your ideas,
    Not your products,
    Linked-in Group
    Spread the words
    Blog
    Facebook Fan Page
    Twitter
  • Run through ideas to your target audiences
    A set of screenshots will do
  • When you have good traction onthe community and
    your target customers are excited
    You strike gold
  • 2
    Offer 10x better
    User experience, features, services
    Wowyour customers
  • Pick one
    thing that your
    product will
    do very, very,
    very well
    Remember you’re small
    don’t try to do many things
  • 10xUser Experience in Action
    iPhone
    • New Mobile User Experience
    • Wide Range of Applications
    Blackberry
    • Email Push Experience
    Your customer is a click away from competitor
  • Give themInstant Gratification
    • Open the package
    • Search for a book
    • Select a book
    • One click purchase
    • Start reading
    All under one minute
    Amazon Kindle
  • 3
    Catch the Wave
    Jump early while it’s forming
  • Your advantage: Agility
  • Put your bet on
    emerging, transformational trend
    jump early!
    Cloud Computing
    Social Computing
    Green
    Inbound Marketing
    Globalization
    Mobile Apps
    Health Care
    [Twitter, Facebook, Appstore]
  • Ride the wave,
    hope for a little push
    Press
    Bloggers
    Tweets
    Recommendation
  • 4
    Avoid these pitfalls
  • Do not build a new community
    ..is a lot harder than you think
    They have won the battles
  • Do not create a new market
    unless your product is unbelievably innovative
    Less competitors could also mean the market is too small
  • Do not obsess with
    your competitors
    They’re likely as clueless than you are (even more)
  • Do not make advertisingas your primary source of revenue
    unless you’re sure that
    you’ll be the top 5 sites
    in your product category
    OR
    you’re serving an exclusive market
  • Do not use viral as your primary strategy
    More and more people are immune to the viral strategies
  • IdeasEvolve
    Don’t search for perfect ideas, it’s very likely your ideas evolve along the way
  • Do not build many featuresin your first release
    Acquire additional features after extensive observations
    Twitter executes this approach very well
  • 5
    Great Solutions Sell
    Ideas won’t
  • Hungry? This is a
    Simple Solution
  • “Just Cool”
    only gets
    you traffic
    users
    won’t stick around
  • Before you put serious efforts
    >40%
    Good
    Test
    of my customers will get upset if the product/service
    is discontinued
    Source: Sean Ellis, Startup Marketing
  • Yes, it’s crazy to start
    astartup
  • High Risk
  • Friends, family, investors, press, competitors will be laughing at
    your little startups
  • Most people think that
    you may have genetic defect
    to start this crazy journey
  • Life is
    short
    But…
    Dare to Be
    Different
  • HappyHolidays
    From your crazyfriends at
  • For more presentations like this, visit,
    follow, subscribe to:
    Blog: http://www.andyharjanto.com
    Twitter: http://twitter.com/harjanto
    Contact: andy@guppers.com