Have Yourself A Happy Little Startup

Have Yourself AHappy
LittleStartup

2008
Yes, it has been a
stressfulyear
2009

Global Financial Meltdowns

10.2 %
US unemployment rate

Likely
jobs won’t be back
in their original form

Is Here To Stay
A New Spending Habit

For those who keep the job
so much is expected from you

Should we just sitand watch?
Hoping for things to get better?

Cheer up!
Still many reasons to celebrate!

Start Me Up

is incredibly low
Better Tools
Open Source
Start up Cost
Outsource
Community

virtually
unlimited market

Competing with bigguys?
don’t worry
you have theequalizers

Need scalable data center?
UseCloud Computing
Pay as you go
Fault tolerance
Elasticity
http://www.slideshare.net/Guppers/im-cloud-confused

Don’t have a big
marketingbudget?

The Game
has changed
Less Ads
Social Media
SEO
Low or no cost distribution

Only the Einsteinsneed to apply?

No!
More than
anything else,
it needs
Tenacity
Persistent
Tireless
Resilient

All these mean,
we’re in equal footing,
right?

Merci
Any body in the world without access to
large capital, can start and compete

Well, not quite

When you are this small
no one caresabout your startup
partnership
customers
journalists
investors
suppliers

this is your tiny loud speaker
Internet is such
anoisyplace

How do you stand above
the crowd?

5
strategiesto increase
your chance of success

1
Start small
don’t burn yourself

Control your cost
Cheap is your badge of honor
Don’t start hiring people yet
Don’trent office
Don’t build datacenter

Your idea is just
a hypothesis
Very likely to change

Now
Talk about your ideas,
Not your products,
Linked-in Group
Spread the words
Blog
Facebook Fan Page
Twitter

Run through ideas to your target audiences
A set of screenshots will do

When you have good traction onthe community and
your target customers are excited
You strike gold

2
Offer 10x better
User experience, features, services
Wowyour customers

Pick one
thing that your
product will
do very, very,
very well
Remember you’re small
don’t try to do many things

10xUser Experience in Action
iPhone
New Mobile User Experience
Wide Range of Applications
Blackberry
Email Push Experience
Your customer is a click away from competitor

Give themInstant Gratification
Open the package
Search for a book
Select a book
One click purchase
Start reading
All under one minute
Amazon Kindle

3
Catch the Wave
Jump early while it’s forming

Your advantage: Agility

Put your bet on
emerging, transformational trend
jump early!
Cloud Computing
Social Computing
Green
Inbound Marketing
Globalization
Mobile Apps
Health Care
[Twitter, Facebook, Appstore]

Ride the wave,
hope for a little push
Press
Bloggers
Tweets
Recommendation

4
Avoid these pitfalls

Do not build a new community
..is a lot harder than you think
They have won the battles

Do not create a new market
unless your product is unbelievably innovative
Less competitors could also mean the market is too small

Do not obsess with
your competitors
They’re likely as clueless than you are (even more)

Do not make advertisingas your primary source of revenue
unless you’re sure that
you’ll be the top 5 sites
in your product category
OR
you’re serving an exclusive market

Do not use viral as your primary strategy
More and more people are immune to the viral strategies

IdeasEvolve
Don’t search for perfect ideas, it’s very likely your ideas evolve along the way

Do not build many featuresin your first release
Acquire additional features after extensive observations
Twitter executes this approach very well

5
Great Solutions Sell
Ideas won’t

Hungry? This is a
Simple Solution

“Just Cool”
only gets
you traffic
users
won’t stick around

Before you put serious efforts
>40%
Good
Test
of my customers will get upset if the product/service
is discontinued
Source: Sean Ellis, Startup Marketing

Yes, it’s crazy to start
astartup

High Risk

Friends, family, investors, press, competitors will be laughing at
your little startups

Most people think that
you may have genetic defect
to start this crazy journey

Life is
short
But…
Dare to Be
Different

HappyHolidays
From your crazyfriends at

For more presentations like this, visit,
follow, subscribe to:
Blog: http://www.andyharjanto.com
Twitter: http://twitter.com/harjanto
Contact: andy@guppers.com

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Have Yourself A Happy Little Startup

by Andy Harjanto

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