Have Yourself AHappy <br />LittleStartup<br />
2008<br />Yes, it has been a <br />stressfulyear<br />2009<br />
Global Financial Meltdowns<br />
10.2 %<br />US unemployment rate <br />
Likely <br />jobs won’t be back<br />in their original form<br />
Is Here To Stay<br />A New Spending Habit<br />
For those who keep the job<br />so much is expected from you<br />
Should we just sitand watch?<br />Hoping for things to get better?<br />
Cheer up!<br />Still many reasons to celebrate!<br />
Start Me Up<br />
is incredibly low <br />Better Tools<br />Open Source<br />Start up  Cost<br />Outsource<br />Community<br />
virtually<br />unlimited market<br />
Competing with bigguys?<br />don’t worry<br />you have theequalizers<br />
Need scalable data center? <br />UseCloud Computing<br />Pay as you go<br />Fault tolerance<br />Elasticity<br />http://ww...
Don’t have a big <br />marketingbudget?<br />
The Game<br />has changed<br />Less Ads<br />Social Media<br />SEO<br />Low or no cost distribution<br />
Only the Einsteinsneed to apply? <br />
No!<br />More than <br />anything else,<br />it needs<br />Tenacity<br />Persistent <br />Tireless<br />Resilient<br />
All these mean,<br />we’re in equal footing,<br />right?<br />
Merci<br />Any body in the world without access to <br />large capital, can start and compete  <br />
Well, not quite<br />
When you are this small<br />no one caresabout your startup<br />partnership<br />customers <br />journalists<br />investo...
this is your tiny loud speaker<br />Internet is such <br />anoisyplace<br />
How do you stand above<br />the crowd?<br />
5<br />strategiesto increase <br />your chance of success <br />
1<br />Start small<br />don’t burn yourself<br />
Control your cost<br />Cheap is your badge of honor<br />Don’t start hiring people yet <br />Don’trent office<br />Don’t b...
Your idea is just<br />a hypothesis<br />Very likely to change <br />
Now<br />Talk about your ideas, <br />Not your products,  <br />Linked-in Group<br />Spread the words<br />Blog<br />Faceb...
Run through ideas to your target audiences<br />A set of screenshots will do<br />
When you have good traction onthe community and <br />your target customers are excited<br />You strike gold <br />
2<br />Offer 10x better<br />User experience, features, services<br />Wowyour customers<br />
Pick one<br />thing that your <br />product will<br />do very, very, <br />very well<br />Remember you’re small<br />don’t...
10xUser Experience in Action<br />iPhone<br /><ul><li>New Mobile User Experience
Wide Range of Applications</li></ul>Blackberry<br /><ul><li>Email Push Experience</li></ul>Your customer is a click away f...
Give themInstant Gratification<br /><ul><li> Open the package
Search for a book
Select a book
One click purchase
Start reading </li></ul>All under one minute<br />Amazon Kindle<br />
3<br />Catch the Wave<br />Jump early while it’s forming<br />
Your advantage:  Agility<br />
Put your bet on <br />emerging, transformational trend<br />jump early!<br />Cloud Computing<br />Social Computing<br />Gr...
Ride the wave, <br />hope for a little push<br />Press<br />Bloggers<br />Tweets<br />Recommendation<br />
4<br />Avoid these pitfalls<br />
Do not build a new community <br />..is a lot harder than you think<br />They have won the battles<br />
Do not create a new market<br />unless your product is unbelievably innovative<br />Less competitors could also mean the m...
Do not obsess with<br />your competitors<br />They’re likely as clueless than you are (even more)<br />
Do not make advertisingas your primary source of  revenue <br />unless you’re sure that <br />you’ll be the top 5 sites<br...
Do not use viral as your primary strategy<br />More and more people are immune to the viral strategies <br />
IdeasEvolve<br />Don’t search for perfect ideas, it’s very likely your ideas evolve along the way<br />
Do not build many featuresin your first release<br />Acquire additional features after extensive observations<br />Twitter...
5<br />Great Solutions Sell<br />Ideas won’t<br />
Hungry? This is a <br />Simple Solution<br />
“Just Cool” <br />only gets<br />you traffic<br />users <br />won’t stick around<br />
Before you put serious efforts<br />&gt;40%<br />Good <br />Test<br />of my customers will get upset if the product/servic...
Yes, it’s crazy to start<br />astartup <br />
High Risk<br />
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Have Yourself A Happy Little Startup

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Why now is the best time to start a startup? Transformatoinal changes in technology, politics, economy, environmental make it condusive to build a startup. Yes, it's plenty of risks you have to take, it's a risk worth pursuing.

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Have Yourself A Happy Little Startup

  1. 1. Have Yourself AHappy <br />LittleStartup<br />
  2. 2. 2008<br />Yes, it has been a <br />stressfulyear<br />2009<br />
  3. 3. Global Financial Meltdowns<br />
  4. 4. 10.2 %<br />US unemployment rate <br />
  5. 5. Likely <br />jobs won’t be back<br />in their original form<br />
  6. 6. Is Here To Stay<br />A New Spending Habit<br />
  7. 7. For those who keep the job<br />so much is expected from you<br />
  8. 8. Should we just sitand watch?<br />Hoping for things to get better?<br />
  9. 9. Cheer up!<br />Still many reasons to celebrate!<br />
  10. 10. Start Me Up<br />
  11. 11. is incredibly low <br />Better Tools<br />Open Source<br />Start up Cost<br />Outsource<br />Community<br />
  12. 12. virtually<br />unlimited market<br />
  13. 13. Competing with bigguys?<br />don’t worry<br />you have theequalizers<br />
  14. 14. Need scalable data center? <br />UseCloud Computing<br />Pay as you go<br />Fault tolerance<br />Elasticity<br />http://www.slideshare.net/Guppers/im-cloud-confused<br />
  15. 15. Don’t have a big <br />marketingbudget?<br />
  16. 16. The Game<br />has changed<br />Less Ads<br />Social Media<br />SEO<br />Low or no cost distribution<br />
  17. 17. Only the Einsteinsneed to apply? <br />
  18. 18. No!<br />More than <br />anything else,<br />it needs<br />Tenacity<br />Persistent <br />Tireless<br />Resilient<br />
  19. 19. All these mean,<br />we’re in equal footing,<br />right?<br />
  20. 20. Merci<br />Any body in the world without access to <br />large capital, can start and compete <br />
  21. 21. Well, not quite<br />
  22. 22. When you are this small<br />no one caresabout your startup<br />partnership<br />customers <br />journalists<br />investors<br />suppliers<br />
  23. 23. this is your tiny loud speaker<br />Internet is such <br />anoisyplace<br />
  24. 24. How do you stand above<br />the crowd?<br />
  25. 25. 5<br />strategiesto increase <br />your chance of success <br />
  26. 26. 1<br />Start small<br />don’t burn yourself<br />
  27. 27. Control your cost<br />Cheap is your badge of honor<br />Don’t start hiring people yet <br />Don’trent office<br />Don’t build datacenter<br />
  28. 28. Your idea is just<br />a hypothesis<br />Very likely to change <br />
  29. 29. Now<br />Talk about your ideas, <br />Not your products, <br />Linked-in Group<br />Spread the words<br />Blog<br />Facebook Fan Page<br />Twitter<br />
  30. 30. Run through ideas to your target audiences<br />A set of screenshots will do<br />
  31. 31. When you have good traction onthe community and <br />your target customers are excited<br />You strike gold <br />
  32. 32. 2<br />Offer 10x better<br />User experience, features, services<br />Wowyour customers<br />
  33. 33. Pick one<br />thing that your <br />product will<br />do very, very, <br />very well<br />Remember you’re small<br />don’t try to do many things<br />
  34. 34. 10xUser Experience in Action<br />iPhone<br /><ul><li>New Mobile User Experience
  35. 35. Wide Range of Applications</li></ul>Blackberry<br /><ul><li>Email Push Experience</li></ul>Your customer is a click away from competitor<br />
  36. 36. Give themInstant Gratification<br /><ul><li> Open the package
  37. 37. Search for a book
  38. 38. Select a book
  39. 39. One click purchase
  40. 40. Start reading </li></ul>All under one minute<br />Amazon Kindle<br />
  41. 41. 3<br />Catch the Wave<br />Jump early while it’s forming<br />
  42. 42. Your advantage: Agility<br />
  43. 43. Put your bet on <br />emerging, transformational trend<br />jump early!<br />Cloud Computing<br />Social Computing<br />Green<br />Inbound Marketing<br />Globalization<br />Mobile Apps<br />Health Care<br />[Twitter, Facebook, Appstore]<br />
  44. 44. Ride the wave, <br />hope for a little push<br />Press<br />Bloggers<br />Tweets<br />Recommendation<br />
  45. 45. 4<br />Avoid these pitfalls<br />
  46. 46. Do not build a new community <br />..is a lot harder than you think<br />They have won the battles<br />
  47. 47. Do not create a new market<br />unless your product is unbelievably innovative<br />Less competitors could also mean the market is too small<br />
  48. 48. Do not obsess with<br />your competitors<br />They’re likely as clueless than you are (even more)<br />
  49. 49. Do not make advertisingas your primary source of revenue <br />unless you’re sure that <br />you’ll be the top 5 sites<br />in your product category<br />OR <br />you’re serving an exclusive market <br />
  50. 50. Do not use viral as your primary strategy<br />More and more people are immune to the viral strategies <br />
  51. 51. IdeasEvolve<br />Don’t search for perfect ideas, it’s very likely your ideas evolve along the way<br />
  52. 52. Do not build many featuresin your first release<br />Acquire additional features after extensive observations<br />Twitter executes this approach very well<br />
  53. 53. 5<br />Great Solutions Sell<br />Ideas won’t<br />
  54. 54. Hungry? This is a <br />Simple Solution<br />
  55. 55. “Just Cool” <br />only gets<br />you traffic<br />users <br />won’t stick around<br />
  56. 56. Before you put serious efforts<br />&gt;40%<br />Good <br />Test<br />of my customers will get upset if the product/service <br />is discontinued<br />Source: Sean Ellis, Startup Marketing<br />
  57. 57. Yes, it’s crazy to start<br />astartup <br />
  58. 58. High Risk<br />
  59. 59. Friends, family, investors, press, competitors will be laughing at <br />your little startups<br />
  60. 60. Most people think that<br />you may have genetic defect<br />to start this crazy journey <br />
  61. 61. Life is <br />short<br />But…<br />Dare to Be<br />Different<br />
  62. 62. HappyHolidays<br />From your crazyfriends at<br />
  63. 63. For more presentations like this, visit, <br />follow, subscribe to: <br />Blog: http://www.andyharjanto.com<br />Twitter: http://twitter.com/harjanto<br />Contact: andy@guppers.com<br />
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