Designing Online Service for 2010s


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As we enter 2010, let’s reflect how much we have achieved so far and opportunities lie ahead of us. Although we’re resetting ourselves because of the global economic meltdown, still, the online, technology growth is stunning. Besides all the success, average entrepreneur, startup, small business faces increasing challenges: how to design online services that will stand out among millions, attracting and keeping customers, and taking advantages of this shift.

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Designing Online Service for 2010s

  1. 1. Designing <br />Online Services<br />for<br />2010s<br />Andy Harjanto<br /><br />
  2. 2. What just happened?<br />2008<br />2009<br />2007<br />2005<br />2006<br />
  3. 3. Global Economic Meltdown<br />
  4. 4. reshapingpermanent behavior<br />To Do Much More<br />With<br />Much Less<br />
  5. 5. More and more new form of media channels directed to us<br />
  6. 6. Too Much Information, Too Little Time<br />
  7. 7. Of course, some good news<br />to report as well<br />
  8. 8. Software Development Cycle is Faster, Cheaper<br />Open Source, Better Tools, Libraries, Outsourcing<br />
  9. 9. Building Scalable Data Center?<br />You can use Cloud Computing today!<br />Pay as You Go<br />
  10. 10. Ads: OfflinetoOnline Trend Accelerates<br />Cheaper, more scalable distribution channels<br />
  11. 11. Globalizationincreasingly important<br />“<br />Business is global, not the geography. That’s the only way to run the business<br />”<br />Jack Welch<br />Product<br />Capital<br />Human<br />Technology<br />
  12. 12. Ads: You can use Social Media <br />to market your product, virtually at no cost<br />but a lot of time invested to build contentsand conversations<br />
  13. 13. And some interesting<br />statistics… <br />
  14. 14. 225,000,000 <br />web sites in 2009<br />72,000,000 <br />active web sites <br />Source: Netcraft<br />
  15. 15. If Facebook were a country,<br />its population is greater than Brazil<br />&gt;200M<br />
  16. 16. In 2009<br />China web user population<br />surpasses US population <br />…and it’s only with 22% penetration <br />Ask Google VP -<br />
  17. 17. 6,900,000,000 <br />text messages sent and received everyday<br />that’s more than the world population<br />
  18. 18. Apple AppStore: <br />One billion application downloads in just 9 month<br />
  19. 19. So, what do these mean to you? <br />
  20. 20. You can deliver and market products/services faster and cheaperto more places in the world <br />
  21. 21. However, you’re competing with a much larger crowd demanding customers’ attentions<br />
  22. 22. So,<br />How do we design the product for 2010s?<br />
  23. 23. Your product MUST provide <br />Instant Gratification<br />
  24. 24. Registration:<br /><ul><li> No long registration process
  25. 25. Ask minimal data during theprocess
  26. 26. No software installation if possible</li></ul>Using your product for the very first time:<br /><ul><li>Don’t try to expose all the features
  27. 27. Guide user thru one narrow path
  28. 28. In a minute, user is expected to say: </li></ul> “Wow!” <br />
  29. 29. Instant Gratification in Action<br /><ul><li> Open the package
  30. 30. Search for a book
  31. 31. Select a book
  32. 32. One click purchase*
  33. 33. Start reading </li></ul>All under one minute<br />Amazon Kindle<br />* It uses the credit card used to purchase the device, no typing required<br />
  34. 34. Keep your users interested<br />“Just Cool” <br />Is The New Un-Cool<br />
  35. 35. Provide at least one end to end experience that <br />10<br />x<br />better than the<br />existing solutions<br />OK, it may not be 10x, but it<br />MUST be significantly better<br />
  36. 36. 10xUser Experience in Action<br />iPhone<br /><ul><li>New Mobile User Experience
  37. 37. Wide Range of Applications</li></ul>Blackberry<br /><ul><li>Email Push Experience</li></ul>Your customer is a click away from competitor<br />
  38. 38. Provide engaging platform <br />Apply social computing <br />and Web 2.0 technologies<br />
  39. 39. Social and Web 2.0 in Action<br />Capturing business activities<br />Participate in pooling<br />Allow to comment and vote<br />
  40. 40. Won’t Kill Us<br />Curiosity<br />…provide good analytics to <br />keep users coming back<br />
  41. 41. Analytics in Action<br />
  42. 42. Would your friends recommend your<br />product to their friends? <br />Friend’s recommendation is 5xmore effective than Ads <br />
  43. 43. Recommendation in Action<br />Twitter: ReTweet<br />Many friends play this video, eventhey waste 1 minute of their time<br />
  44. 44. Do not….<br />..unless you really know what you are doing<br />
  45. 45. Do not build a new community <br /> a lot harder than you think<br />They have won the battle<br />why don’t you ride their waves, instead.<br />
  46. 46. Do not create a new market<br />unless your product is beyond belief and very innovative<br />Less competitors could also mean the market is small<br />
  47. 47. Do not obsess with<br />your competitors<br />They may be even more clueless than you are<br />
  48. 48. Do not make advertising as your primarily revenue <br />unless you’re sure that <br />you’ll be the top 5 sites<br />in your category<br />Or you’re serving an exclusive market <br />
  49. 49. Do not use viral as your primary strategy<br />More and more people are immune to the viral strategies <br />
  50. 50. Do not get intimidated by the big guys<br />Likely, you’re faster and more agile<br />
  51. 51. Do not offer many featuresin your first release<br />Just focus on doing one thing very, very well. Acquire other features after extensive observations<br />Twitter executes this approach very well<br />
  52. 52. Do not optimize your design forVCs<br />So, how big is the market (TAM)?<br />What is projected revenue in 5 years?<br />What is your exit strategy?<br />
  53. 53. Got Ideas? Just do it!<br />…millions of ideas out there <br />here are just few things to get started…<br />
  54. 54. Ride the Waves<br />millions of users are already there<br />
  55. 55. Services on the top of<br />cloud computing<br />Offer an easy to use <br />service for businesses<br />Value Prop:<br />Cost-Reduction Reliability<br />
  56. 56. Global Service Rendezvous <br />Millions of businesses around the world<br />still do not know how <br />to take advantage of Globalization.<br />Not because lack of knowledge, <br />but because lack of quality connections<br />Product<br />Capital<br />Human<br />Technology<br />
  57. 57. Mobile Services<br />4<br />billions<br />cell phones<br />With SMS or Internet capabilities<br />Yet, no players, because it’s highly fragmented, tightly controlled by telecom providers. Can you crack the code?<br />Waiting for .. your killer mobile services, here. <br />
  58. 58. Cloud Enabled Hardware<br />In 2010s, as more and more data are <br />stored in the cloud, <br />We expect personal, work cloud data <br />accessible from devices via services <br />
  59. 59. IdeasEvolve<br />Don’t search for perfect ideas, it’s very likely your ideas evolve as you work with early adopters, customers<br />
  60. 60. More Importantly.. <br />Find real problems that<br />someone or business are having<br />Great solutions sell, not ideas<br />
  61. 61. Two Key Takeaways <br />when designing online<br />service for 2010s<br />
  62. 62. 1<br />When you start your project, <br />1<br />Just focus on <br />great experience<br />that is10xbetter than any existing solutions<br />
  63. 63. 2<br />In 2010s, the opportunities are tremendous <br />Globalization<br />Mobile 7 Billions<br />Online: 362% worldwide growth<br />Social Computing<br />Cloud Computing<br />So is the amount of noise <br />See key-takeaway #1 to make your service stands up<br />
  64. 64. For more presentations like this, <br />Follow, Subscribe or Visit<br />My Blog:<br />Twitter:<br />
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