5 Reasons Why US Can't Ignore Southeast Asia Any Longer

5
reasons why
US can’t ignore
SoutheastAsia
any longer

Singapore
Indonesia
Thailand
Malaysia
Brunei
Philippine
Vietnam

1
Market Size

600Million People
Twice the size of United States

330billion USD Consumer Market

Among the top heavy
mobile users
Mobile is the way of
their digital life style
Indonesia, alone, has
210 million mobile subscribers
In Philippines, SMS is heavily
used in financial, ecommerce
transactions

2
US, You’re
welcome here

The region is highly diversified
Malay
Sundanese
Chinese
Javanese
Indian
Muslim
Catholics
Buddhist

Getting used to
accepting other
cultures
…especially US

Embracing US Culture as part of daily life

Did you know?
Many US High-Tech companies
found success in Southeast-Asia?
with no or minor modification to their products?

Indonesia has the 3rdlargest
Facebook population
and as popular in Singapore,
Malaysia, Thailand

Indonesia has the largest
Twitterpopulation
in Asia

Four-square like service is quickly
acquired by Yahoo!

Blackberrydominates
Indonesia, Thailand
in a short period of time
iPhone is very popular
In Singapore

Your company
here

3
Blank Canvas
(relatively speaking…)

Southeast Asia High Tech landscape
is still very green

IT jobs consider
non-glamorous, so-so paying jobs
Financial,
multi-national companies
are more desirable

The best and brightest are still staying in United States after graduation
contrast this with China

Local education system prepares and
encourages students to work for a company
Culturally, work for a large company
considers a better path

Yes, there are signs of startuplife
http://tcrn.ch/9yp6Op
http://tcrn.ch/aYUE0Q

Except in Singapore, capital isn’t
flowing to high tech startups
in Southeast Asia
..well, not many startups to begin with..

It creates imbalance
supply and demand
Demand.
high quality software services for
online and mobile applications
Supply.
High-tech startups backed by experienced
developers, entrepreneurs and investors

4
Others are coming

China, India recognizes
these uniqueopportunities
… starts pouring investments..

Heard it on
CHINICT and GMIC
CEO/VC Panelists - Beijing 2010
“Next big opportunity will be in Southeast Asia,
for example, just look at Indonesia with
170 million mobile Internet enabled users and
fast growing”

With the exception of
Yahoo!, not many
US companies are
active in SE-Asia high
tech communities

US repeats the same pattern
as in 70s & 80s
Today,
Vast majority of cars in SE-Asia are Japanese cars

5
That’s the good…
here are the bad
and the ugly

After decades of nearly dictatorships,
democracy countries emerge
Fairer Elections
Social Unrest
Freedom of Speech
Indonesia
Philippine
Thailand
Malaysia

Except in Singapore, infrastructures are not as
advanced as US or Western Europe

Still weak Intellectual Property
policies and reinforcement
However, with…
Software as Services, Cloud Computing,
Social-Networking, it becomes less of an issue

The business decision process
takes a lot longer.
For startups, be prepared for a longer runway

despites all of these,
the opportunitiesare there.

Go Ahead, Go Grab Them

Who are we?
Access Your Business Data From Any Phone
A US based startup with
businesses in Southeast Asia
We’d love to share many more stories with you

Contact us:
andy@guppers.com

http://www.andyharjanto.com	1901
http://www.slideshare.net	2
http://translate.googleusercontent.com	2

5 Reasons Why US Can't Ignore Southeast Asia Any Longer

by Andy Harjanto on Jun 18, 2010

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 1,905

Statistics

5 Reasons Why US Can’t Ignore Southeast Asia Any Longer Presentation Transcript