Webaroo's universal messaging platform, supports over 2.1 billion mobile interactions per month and is being used by over 66 Million users, 500 brands and 25,000 businesses to interact, engage and communicate using any mobile device Our platform has processed over 100 billion messages and enables enterprises to send mobile messages to users across all messaging paths including Data, SMS and Voice Webaroo is the fastest growing and leading SMS aggregation platform in India with over 36% of the A2P SMS volume in India being sent using its SMS Cloud API platform

1. GUPSHUP’S MOBILITY SOLUTIONS
Educational Institutions

2. • Webaroo's universal messaging platform – Gupshup, supports over 2.7
billion mobile interactions per month and is being used by over 72 million
users, 550 Brands and 27,000 Businesses to interact, engage and
communicate using any mobile device
• Our platform has processed over 100 billion messages and enables
enterprises to send mobile messages to users across all messaging paths
including Data, SMS and Voice
• Webaroo is the fastest growing and leading SMS aggregation platform in
India with over 45% of the A2P SMS volume in India being sent using its
SMS Cloud API platform
*Source: Nasscom Emerge 50
About Us

3. More than 950 million
mobile users and the
fastest growing mobile
subscriber base in the
world
95% Smart phone
users search for local
information via phone
A user on an average
spends about 9 hours on
media out of which 44% is
represented by mobile and
rest by desktops and
tablets
The penetration of mobile
phones in India is more
than 50% higher than that
of Television
*Source: Ideatelabs, IAMAI and Impact
Why a Mobile Solution

4. SMS Campaigns
Missed call
Campaigns Voice Campaigns
USSD
Email
Campaigns
Mobile Communities
and apps
Tools we Use

5. Concepts

6. • SMS blasts can be sent to out strong student database informing them about important
seminars, courses, career counselling etc.
• We can also send alerts for important examination dates, various submission deadlines
on the client’s database.
Career counselling
seminar on doing
your masters
abroad- 6th March,
Hall XYZ from
9.am-3pm
From: XXX
Hurry! Last date to
register for CMAT
is 9th Jan 2014. Log
on to
www.cmat/india.c
om for
registration.
From: XXX
Informative Alerts
XXX coaching
classes for XII
starting this
month. Additional
15% discount if
you register before
the 15th of March.
Call on 98XXXXXXX
From: XXX
Promotional
SMS Engagement

7. • A missed call number can be advertised through the SMS blasts by us and other BTL
and social media activities by the client.
• The customer has to just give a missed call to register for the particular event. This
way, the users number is captured and other informatory messages can be sent on
that number.
Hurry! Last date to
register for a free
career
consultation with
Mr Ramesh
Marwah! Give a
missed call on
98XXXXXXXXXX.
From: XXX
Hurry ! Last date to register
for a free career consultation
with Mr Ramesh Marwah!
Just give a missed call
on 98XXXXXXXX
Registration by Missed Call

8. • A Click to Call Widget can be added on the client’s Website
• Once the customer clicks on the widget a separate window opens up where he/she
will enter his/her number and they will receive a call on their number to book an
appointment or setup a meeting.
Come meet us and we will
give you the options you
never knew you had!
CAREER COUNSELING
Click to call
Please enter your mobile
number in the box below
Click to Call Widget

9. • Students can find out their results via SMS instead of coming to the college/class or
waiting on the website.
• All they have to do is send a keyword like “RESULTS roll no.” to a long code and they
can receive their scores immediately.
To find out your
results, send
RESULTS space and
your roll no. to
98XXXXXXX. Eg:
RESULTS 108.
From: XXX
RESULTS 261
To:98XXXX XXX
Congratulations!
You have scored
75.67%. Please log
on to
www.results.com
for further details.
From: XXX
Results via SMS

10. • We can send various verification codes, discount codes and other important passwords
and user ids for various e-learning courses.
• We can send these secure codes via SMS for various activations required for online
courses and other online necessities.
Come meet us and we will
give you the options you
never knew you had!
CAREER COUNSELLING
To verify the process, please
enter the security code sent as an
SMS on your number
98XXXXX5768
Your security code
is 576834. Please
use it within the
next 48 hours.
Powered by: XYZ
From: XXX
Verification Code via SMS

11. • We can give an IVR number to our client where the students can call for free
consultation and booking of appointments for career counselling.
• We can promote this number by sending blast messages to our targeted database of
students.
The user gives a Call on
the IVR number
Free consultation is provided and
meetings can be booked
Counselor on Call

12. Case studies

13. Objective:
To communicate regularly with students about college activities in Real Time via SMS
and Email
Solution:
We provided Lovely University with SMS for various updates, schedules, exam
reminders for them to communicate with students in a timely manner. We also provide
them with emails so that they can send out detailed information and attachments
about placements and other updates regularly.
Results:
Timely alerts are sent to students via our SMS and email services has helped Lovely
university in managing and communicating with the students. We have been doing SMS
campaigns for Lovely since 2 years and email campaigns over a year now
LPU is India's Largest University with 25,000+ students from across 28 States of India and 26
Countries around the world

14. Objective:
To promote Sikkim Manipal’s courses and provide career counselling accordingly on SMS
and IVR
Solution:
We provided the university with a dedicated IVR number from which outbound calls
were made where the student could talk to a career counselor by selecting a particular
option. The students could even call back on the number to avail the counselling
services. We also send SMS blasts to our student database for them.
Results:
We got a positive response with a high number of Call patching done from the University
to the students
Manipal University is a deemed university with 24 professional institutions in medicine,
engineering, management and humanities.

15. Objective:
To promote Credila’s Educational loan schemes by providing them with a cost effective
lead generation campaign.
Solution:
We devised a ‘response based’ process to generate leads using consumer database. We
carried out campaigns on our 9 M interest based user database to reach out to the
relevant target audience. We successfully executed SMS and OBD campaigns with
regular updates and alerts on various educational loan schemes which generated quality
leads.
Results:
We managed to get Credila a higher lead conversion rate. The lead conversion rate for
the campaigns was 0.05%.
Credila is a Non-Bank Finance Company, a subsidiary of HDFC which is exclusively focused on
Education Loans. We also cater to HDFC Life for their campaign requirements

16. GupShup has always invested in a high-quality, world-class team at all levels. It is
founded by seasoned Silicon-Valley entrepreneurs, led by experienced executives
with global expertise and staffed by the best engineers available in India.
It is backed by global venture-capital and private-equity funds including Charles
River Ventures, Helion Ventures and Globespan Capital Partners.
CEO - Beerud Sheth
Founder of Elance, Merrill Lynch, MIT Media Lab, IIT Bombay
COO – Ravi Sundararajan
General Manager-Akamai, VP-Palm, McKinsey, Harvard MBA
VP Engineering – Kunal Patke
Engineering Management Positions at CMC and HCL America Inc.
Experienced Team with Strong Backing