2. SMS GupShup:
World’s largest SMS-based mobile community
Facts and figures:
65 Million+ users: Highly engaged GupShuppers
4.5 Million communities: Plenty of regional content
2.1 Billion: Messages per month
4. • Cost of SMS to
Join, Reply, Share, Leave
• Delay in delivery
• Private chat is charged as
per SMS rates
• No SMS cost, just data cost
• Instant Delivery
• All posts in one stream
• Private chat is free and
unlimited!
WHY app?
SMS is EXPENSIVE APP is FREE
Transition from SMS to APP..
BECAUSE…
5. GupShup Today…
• GupShup is India’s largest mobile social
messaging platform with over 65 million
active users
• GupShup supports more than 5 lakh User
Generated Communities
6. NOW…
So put it to use!
Remember, the popularity of your group
is in YOUR hands. Users will stick to your
group & many more other users will join,
ONLY if you maintain/improve your
quality of group.
And you have the GupShup power
10. 1. PROFILE
Keep a relevant group name and image.
A good group name guarantees a good impression
A group image completes your profile
11. PROFILE
A group description is very important.
The group description is the best way to tell members and others about you group.
Do not promote other groups in your description
1. PROFILE
12. PROFILE
Mention your name, age and gender.
A proper profiling allows members to know more about you.
Do not falsify your details.
1. PROFILE
13. PROFILE
To edit profile details,
Login to GupShup
Go to http://gupshup.me/settings
Click FINISH once you have edited your profile
1. PROFILE
14. FOUR important factors
of creating a fantastic GupShup group2. MESSAGES
• Relevance to group name
• Uniqueness of posts
• New/interesting posts
• No porn/sexual content
• No spamming/repeat of
content
• No link/other promotion
• No language errors
Before you post, always see to it that your msg has-
15. MESSAGES
• No special characters
• No long spaces
• No blank/small lines
• No mixed cases
• No incomplete
sentences
• No all caps
Presentation of msg is important. So make sure you
avoid -
2. MESSAGES
17. 3. INTERACTION
• ASK USERS FOR FEEDBACK
• REPLY
• SHARE
Continuous engagement on the group is very necessary. It helps
your users believe that the group is all alive & in action-
18. Never spam/reply to multiple groups
– Do not spam others with repeated mentions.
– Nor must you reply to multiple groups
INTERACTIVITY
3. INTERACTION
19. Frequency of messaging matters a lot.
– Make sure you post atleast once a day.
– It is seen that owners who don’t post that often, do not remain
popular
INTERACTIVITY
3. INTERACTION
20. FOUR important factors
of creating a fantastic GupShup group
MESSAGES
0 10 20 30 40 50 60 70 80
Entertainment - 68%
Others - 15%
Religious - 6%
News - 3%
Lifestyle - 3%
Education - 3%
Sports - 1%
Bollywood - 1%
But, Are You Different From Others?
Various Categories of Groups on GupShup
21. INTERACTIVITYWhat Would You Like to Write On?
Explore More…
There is so much to write on-
News
– Business
– Sports
– Events
Entertainment
– Local Celebrity Fanclub
– Gujarati Movies
Education
Lifestyle
•Jobs
•Technology
•Hobbies
•Food
•Automobile
•Social Issues
•Travel
•Beauty
•Fashion
22. CONCERNS
Voice your opinions on social issues
HOBBIES
Have a hobby? Share it with others and find
like minded people
EXPERIENCES
Share everyday experiences. Tell them
what’s new in your life today
What Would You Like to Write On?
23. EVENTS
Are there any upcoming events in your
area or your town?
JOKES
And whacky one liners. Give them a
reason to laugh
USEFUL INFO
Health tips, quotes, household tips, etc.
What Would You Like to Write On?
24. So.. Are You Ready to Become Popular?
Influence
Status Fame
Money
And ready to earn-
