A questionnaire is a sensible way forward iffactual information is needed from asubstantial number of people.
Questionnaires can be administered personally, mailed to the respondentsPERSONALLY ADMINISTERED QUESTIONNAIRE– when survey is confined to localarea, administrating questionnaires to large numbersof individuals at the same time in less expensive andconsumes less time than interviewing , it does not alsorequire as much skill to administer the questionnaireas to conduct interviews.-MAILED QUESTIONNAIRES-main advantage of mail questionnaire is that a widegeographical area can be covered in the survey. Theyare mailed to respondents, who can complete them at
at their convenience, in their homes and at their ownpace. However the return rates of mail questionnairesare typically low. A 30% RESPONSE RATE is consideredAcceptable…disadvantage – doubts cannot beclarified, difficult to establish representativeness ofsample.
Maintaining a focusGaining and retainingrespondent’s interestStress confidentially
• DON’T KNOW RESPONSEQUESTION • BLEND OF OPENCONTENT AND CLOSED QUESTIONS • SENSIBLE STRUCTUREQUESTION • MEANINGFUL ANDSEQUENCE SPECIFIC
PRESENT QUESTIONS IN A SENSIBLE ORDERUSE A MIX OF OPEN AND CLOSED QUESTIONSALLOW FOR A “DON’T KNOW” RESPONSEALLOW SPACE FOR AN OPEN-ENDED QUESTIONDON’T REQUIRE A RESPONDENT TO DO THECALCULATIONS
Devising good questions is not easy and we all areprone at times to make one of the common errors.
AMBIGUITY – having more than one meanJARGOAN – words used by a particular group but not widelyunderstoodINSENSITIVITY – showing lack of concern for a respondent’sfeeling.LEADING – encourages the answer wanted and expected
OPEN-ENDED QUESTION – freedom to structure aresponse, researcher can hope for authentic response.Example – asking the respondents to state five thingsthat are interesting and challenging about job. Anotherexample is asking respondents what they like abouttheir supervisors and work environment.S0 basically open-ended questions are the ones that letThe respondents to answer in his or her own
A Closed question in contrast would ask therespondents to make choices among a set ofalternatives given by the researcher . It helps therespondents to make quick decisions
Good questionnaire design is a key to obtaining goodsurvey results. Questionnaires should be designed toAppear as brief and small as possible. A questionnaire isRelevant if no unnecessary for solving the businessproblems is obtained . Accuracy means that theinformation is valid and reliable . Question sequence isvery important to the success of the survey. The openingQuestions should be designed to interests respondentsAnd keep them involved.
1 ) RESEARCH METHODS FOR BUSINESS – UMASEKARAN2) BUSINESS RESEARCH METHODS – WILLIAMG.ZIKMUND
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