5 Key Uses for Social Media in Healthcare

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5 Key Uses for Social Media in Healthcare

  1. 1. PRSA Healthcare SIG 5 Key Uses for Social Media in Healthcare Joe Koufman - Engauge
  2. 3. A little about Engauge
  3. 4. Key Facts: Offices in Atlanta, Austin Columbus, Orlando and Pittsburgh 300 Employees
  4. 6. Engauge Social Media Philosophy 1to1toMany
  5. 7. Embrace this concept: YOU are the least credible person to be talking about YOUR company
  6. 8. Your Company Your Customer The MOST credible person to be talking about your company
  7. 10. Social Media can be a great tool for: <ul><li>PR </li></ul><ul><li>Customer service </li></ul><ul><li>Community outreachPatient education </li></ul><ul><li>Recruitment / Marketing </li></ul><ul><li>Education </li></ul>
  8. 11. 5 ways Healthcare is embracing Social Media <ul><li>Selling the hospital and employees </li></ul><ul><li>Offering interaction with experts </li></ul><ul><li>Enabling location of good doctors </li></ul><ul><li>Connecting patients with treatment options </li></ul><ul><li>Spreading prevention messages </li></ul>
  9. 12. 1. Selling the hospital and employees Provident St. Vincent, Porland, OR
  10. 16. 2. Offering interactions with experts Various docs on Twitter, Facebook, YouTube, blogs, etc.
  11. 26. 3. Enabling location of good doctors Review sites, Facebook, Twitter, YouTube
  12. 34. 4. Connecting patients with treatment options Review sites, Facebook, Twitter, YouTube
  13. 39. 5. Spreading prevention messages Websites, apps, Social Sites
  14. 48. 5 ways Healthcare is embracing Social Media <ul><li>Selling the healthcare provider and employees </li></ul><ul><li>Offering interaction with experts </li></ul><ul><li>Enabling location of good doctors </li></ul><ul><li>Connecting patients with treatment options </li></ul><ul><li>Spreading prevention messages </li></ul>
  15. 49. Thank you [email_address] http://www.linkedin.com/in/joekoufman @GumboShowJoe

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