Biotherm Almaty concept

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Biotherm Almaty concept

  1. 1. Advertising
  2. 2. Concept development
  3. 3. PR instruments and channelsOpening of the Biotherm boutiqueBuzzing before the event:teasers: flyers in the “bohemian” places of Almaty, teaser on the building of the boutique.Web site launch
  4. 4. Almaty
  5. 5. Almaty
  6. 6. Sales promotions 1) Free Sampling
  7. 7. Sales promotions 2) “Membership Cards” Biotherm Almaty
  8. 8. Gifts to loyal customers
  9. 9. Sales promotions 3) Premiums
  10. 10. Background informationBirth name: Alizée JacoteyBorn: 21 August 1984 (age 26)Ajaccio, Corsica, FranceGenres:World, pop, rock, hip hop, electronica, danceOccupations: SingerYears active: 2000–presentLabels:Polydor (2000–2007)RCA (2007–2008)Wisteria Song (2007–present)Jive Epic (2008–present), subsidiary of Sony Music EntertainmentAssociated acts : Mylène Farmer, MadonnaEdie SedgwickWebsite: www.alizee-officiel.com
  11. 11.  Show program Catering Personnel involved Decorations Technical support Event date: August 5, 2011 Location: Biotherm Boutique Time: 7pm – 10 pm Free entrance, FC
  12. 12.  Show Host:Rinat Safargulov - $3.000 Alizee – $100.000 DJ Denis Prashkevich - $500
  13. 13. Catering Supplier: Figaro.kz Menu: Assorted fruits, vegetarian tapas, Drinks: Cappy Pulpy, Perrier mineral water, $13.000 Milk shakes
  14. 14. Personnel involved: 5 Hostesses - $715(additionally: special uniforms - $715) 2Photographers - $300 2 Cameramen - $ 1450
  15. 15. Decorations and facilities: 2 Tents 5x5 size (ordered production) - $2150 4 Buffet tables 180x90 size (rent) - $45+ $285 tables transportation 6 Bar tables - $65 24 Bar chairs (ordered production) - $600 200 blue balloons - $215 10 Flower sets - $215 Technical support: light, sound, stage - $5000 The total cost of the event is ≈$127.655
  16. 16. Media and media vehicles Event announcement on “Energy fm” radio Program name : “Gentlemen Club”Main topics: men’s fashion, style, famous peopleLength: 5-7 min.Language: RussianFrequency: Tuesday and Friday.Time: original at 1pm, repeating at 6pm and next day morning Rotation period: from 17.07.11 till 04.08.11
  17. 17. Media and media vehicles Promoting biotherm.kz on:Yvision.kzFacebook.comVkontakte.ruCosmo.kzPromotion includes: blogs, groups.Activities start from 08.07.11Responsible person: PR manager

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