What kind of media institution might distribute your media product and why
What kind of media institution might distribute your media product and why ? By Guiseppe Hussain
Condé Nast, is a magazine publisher. In the U.S., itproduces 18 consumer magazines, includingArchitectural Digest, Bon Appétit, GQ, The NewYorker, Vanity Fair, and Vogue, as well as fourbusiness-to-business publications, 27 websites, andmore than 50 apps for mobile and tablet devices.The company, headquartered in New York City, wasfounded in 1909 by Condé Montrose Nast and hasbeen owned by the Newhouse family since 1959.The screen shot on the right shows the othermagazines it publishes.
PC Media produces over 60 iconic mediabrands, with print alone reaching almost twothirds of UK women and 42% of UK men –almost 26 million UK adults – while ourwebsites collectively reach over 20 millionusers every month.IPCs diverse print and digital portfolio offerssomething for everyone, with a focus on threecore audiences: men, mass market womenand upmarket women.
Bauer Media owns more than eightyinfluential media brands spanning a widerange of interests, including heat, GRAZIA,Closer, MCN, FHM, Parkers, MATCH, Magic105.4, Kiss 100, Kerrang and Q.Bauer Media reaches over nineteen million UKadults across multiple media channels.Europe’s largest privately owned publishingGroup. The Group is a worldwide mediaempire offering over 300 magazines in 15countries, as well as online, TV and radiostations.
Nat Mags (short for National MagazineCompany) was a British magazine publisherbased in London. It was established in 1910 byWilliam Randolph Hearst and was a whollyowned subsidiary of the Hearst Corporation. Hearst completes UK portion of global deal with Lagardère SCA NatMag & Hachette Filipacchi UK unite as Hearst Magazines UK The portfolio comprises 22 magazines and 21 digital properties Our reach extends to 32% of UK adults and 46% of UK women
Dennis Publishing Ltd. is an independentpublisher. It was founded in 1974.As of April 2010 the company publishes 31magazine or online titles, predominately in theUK.Dennis himself started out in the magazinebusiness in the late 1960s as one of the editorsof the counterculture magazine OZ. Dennis Publishing, Inc. publishes one of the most successful modern men’s lifestyle magazines in America - Maxim (2.5 million rate base) - along with Stuff (1.3 million rate base) and general interest music magazine Blender (800,000 rate base). Maxim, Stuff and Blender are registered trademarks of Felix Dennis. Maxim Radio is broadcast on Sirius Satellite Radio on channel 108.[
What magazine companywould I chose to get my magazine into the market ?
If I wanted to choose one ofthe big media companies todistribute my magazine it willbe Bauer Media .The reasons why –•The media company magazinesreaches to over 19 million peoplewhich is the kind of company that Iknow people have heard of.•They can also advertise mymagazine over the radio with kiss 100because they own the station.•They own one of the biggestmagazines in the world Q magazinewhich means they have the quality tobring my magazine right up to thetop.
Reasons why I did not choose the other media companies ?• I did not pick Conde Nast because they publish their magazines in the us.• I did not pick IPC because their magazines have reached two thirds of the population in the UK women and my magazines is aimed at young teens and adults.• I almost picked National magazine company but they did not own a wide range of the media companies and also they main readers are UK women.• I did not pick Dennis because there most successful magazine is published in America and I wanted my magazine to be published in the Uk first.
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