3GVision – Quick Fact Sheet Founded in 2000 Management with vast experience and proven track record in image processing solutions for mobile industry Privately held, profitable for 7 years US holding company, Israeli subsidiary Market leader in 2D Barcode commercial deployment: 140+ million phones shipped, Over 100 business customers world-wide GSM Asia Mobile Application Award 2008 (Telstra) GSM Asia Mobile Application Award 2008 (Telstra) 3
Mission Turn any mobile phone camera into a multi-purpose input interface, using advanced imaging technologies: Bar Code Reading Text Recognition Document Scanning Motion Detection 4
Introduction - 2D Barcodes Invented in Japan for inventory tracking & used in mobile since Jan 2003 Client application supports the two main standards: QR and Data Matrix codes Hyper-link direct to the mobile internet http://www.cnn.com George W. Bush and John Kerry are waiting for presidential election projections in just Encodes up to 1Kb three states, but Bush Chief of Staff Andy textual data with Card told supporters he is convinced the president has won re-election. Ohio is too built-in error correction close to call, and results also are delayed in Iowa and New Mexico. Democratic vice presidential candidate John Edwards said, "Weve waited four years for this victory. We can wait one more night." 6
Benefits of Mobile Barcodes Access methods to mobile sites/services Portals Applications Search engines Banners SMS Location-Based Push Mobile barcodes: Max convenience for direct access Various media Printed publications Direct mail Advertisements Displays Billboards Documents 9
3GVision Offering Barcode Reading SDK i-nigma – comprehensive, end to end barcode solution Customized barcode solution 12
Barcode Reading SDK Available for all mobile platforms Flexible API’s Handle camera operation + barcode decoding Supported Barcode standards: 2D – QR(model 1,2 & micro), Data Matrix, PDF417 1D – Ean 8,13, UPC-A, UPC-E, Code 128, Code 39, Codabar, GS1 Data Bar Flexible license model (for paid/free applications) Support reverse images – 2D codes 13
i-nigma end to end solution Code Creation Campaign Management Reporting Reporting i-nigma reader for mobile devices 14
Code Creation Ability to generate 2D codes (QR, Data Matrix) Direct Managed Direct (using tiny url) – Ability to dynamically change target destination Indirect Ways to create codes: Manually Bulk creation Using Code Creation API’s Designed Barcode Tool Embed logos/images/pictures in the barcode Modify barcode colors (including background) Modify the shapes of the dots Web based tool 15
Campaign Management Campaign might include 1 or more barcodes Ability to manage hierarchy of campaign and Line Of Business (LOB’s) Advanced dashboard & reporting capacities (pre-scheduled and real time) Number of code scans History of scans Number of unique users Device types Location (aggregated information) Basic demographic information (gender, age group, place of residence) Advertising Medium 17
Handset Client Read & decode the barcode (through the handset camera) Perform the action as defined in the barcode (e.g. Go to mobile site, Save Vcard, Send SMS, Send email, make a phone call etc..) Ability to share barcode content using social networks (Facebook, Twitter, etc..) and SMS Barcode generation capability Application generate 1D and 2D code on the device Simplifies content sharing between i-nigma users More than 550 handset types (all operating systems including iPhone, Android etc..) are currently supported Can be preloaded or downloaded Over The Air 21
1D Reading – Control the Content i-nigma reader also support 1D code scanning Routing rules are defined by the Campaign Management Platform The scan results are directed based on: Location of the user (country/state) Range of the code (pre-registered) … 22
i-nigma retailers solution ‘Check in’ to store by scanning a QR code at the entrance Get special promotions of the day offered by this store Games (Treasure Hunt) In store experience: Scan product barcodes to get info from retailer DB and promotions Compare products Scan special QR located at each department to see offers of the day Location based services: Near by stores Near by special deals Home shopping by scanning barcodes or searching / browsing Integration with loyalty card Branded solution
Mobile Services exampleshttp://mtme.me/87rej r.yellow.com.au/Nj1Wuxnhttp://qr.bvg.de/h105925 http://z-m.us/6m3 34
Real Estate Service – Benefits Simple and quick registration and setup process Customer goes from zero mobile presence into a full blown service Collection of contact details from interested buyers Alert by SMS of important prospects Send SMS to potential buyers on Open House events Barcodes are designed to brand 35
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.