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Social Media Marketing &
SEO Success
by
Guillaume Slama

Marketing Consultant

Marketing Mad
Introduction
Internet has changed, did your website follow ?

Search engine optimization or how to bring your website
up i...
A few figures to start with:

70% of them use it everyday

88% of the Internet search
are made through

Google

78.6% of t...
Search Engine Optimization: How it
works?
SEO is the process of affecting the ranking of a webpage
on Search Engines (Goog...
How does your ranking affects your
business?

A good SEO allows your website to
rank better, and by doing so, it
increases...
How can I improve my SEO?
Paid traffic

Blog

Website

Referral

Social
Media
What are the Social Media?
Social Media are websites and platforms allowing the
user to share ideas and contents with othe...
Are Social Media good for my
business?
Social Media are the cornerstones of an online strategy
It gives you the opportunit...
Conclusion

Sales
Thank you…
Marketing Mad
Follow us on:
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Social Media Marketing and SEO Success

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A short presentation to explain the basis of social media management and SEO strategies, and why should you apply it to your business

Published in: Marketing, Technology, Business
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Transcript of "Social Media Marketing and SEO Success"

  1. 1. Social Media Marketing & SEO Success by Guillaume Slama Marketing Consultant Marketing Mad
  2. 2. Introduction Internet has changed, did your website follow ? Search engine optimization or how to bring your website up in search result? Social media , the way to open your business to the world
  3. 3. A few figures to start with: 70% of them use it everyday 88% of the Internet search are made through Google 78.6% of the US population Is ONLINE Social Media Users There are 144 billion emails sent every day Facebook: 1 billion users YouTube: 800 million users Twitter: 500 million users Google+ :340 million users
  4. 4. Search Engine Optimization: How it works? SEO is the process of affecting the ranking of a webpage on Search Engines (Google, Yahoo, Bing) Objective: To bring more traffic to a website, by improving the 4 traffic sources (organic, referral, paid, direct search)
  5. 5. How does your ranking affects your business? A good SEO allows your website to rank better, and by doing so, it increases your visibility. 94% of Google users only see the websites on the first page of the results 6% of Google user go to the second page of results The first 3 results of the first page receive 58.4% of all clicks from users. A good ranking means popularity.
  6. 6. How can I improve my SEO? Paid traffic Blog Website Referral Social Media
  7. 7. What are the Social Media? Social Media are websites and platforms allowing the user to share ideas and contents with other users Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, FlickR, Snapchat etc… 77% of Facebook users said that they interact with brands on the website
  8. 8. Are Social Media good for my business? Social Media are the cornerstones of an online strategy It gives you the opportunity to tell more to your customers and prospects about your business It will increase your online reputation. Social Media activity will improve your SEO.
  9. 9. Conclusion Sales
  10. 10. Thank you… Marketing Mad Follow us on:
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