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Embed The Customer Life Cycle Across
by Corinne Munchbach, January 22, 2013
Marketing Must evolve To align With a Fragmented path To purchase
The explosion of personal technologies and social network connections has
ruptured the formerly linear customer purchase path, disrupting what it means to
have a seamless brand experience. Marketers must evaluate the influence of each
touchpoint on particular customer groups to redefine and support the new brand
experiences that customers have.
it’s Time To Replace The Marketing Funnel With The Customer Life
The benefits of the marketing funnel are no longer valid, as the complexity of the
customer journey mandates marketers embrace 21st century consumer behaviors.
Marketing efforts undertaken in the new model better influence that behavior,
result in better data, and provide the platform for superior experiences and better
Customer obsession Will drive Marketers’ adoption of The new
The only companies that will be successful in the age of the customer are those that
obsess about their customers, marrying digital engagement, traditional marketing,
and data to create complete brand experiences from need identification to ongoing
loyalty. The customer life cycle puts the customers’ fundamental needs at the center
of the strategy.
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