Work MENA Group Strategic Planning Director at Grey Group
Industry Advertising / Marketing / PR
About Head of Strategic Planning in Milan, London and Dubai on local, regional and global business. Architect of Participation, Dots Connector, Next Best Instigator as off-the-record job titles.
Global Nomad, I sprang from Italian creative boutiques as a Creative Strategist before being appointed Leo Burnett Senior Planner in charge of integrated platforms, including global projects for a Fortune100 business such as Fiat Automobiles Group. At 28 I became the youngest ever Head of Unit in the Advertising Industry in Italy, leading Saatchi&Saatchi Strategic Planning and Xploring Units. After which, by popular demand of some edgy Clients, I eventually founded a piratesque creative workshop in Lo...