Work MENA Group Strategic Planning Director at Grey Group
Industry Advertising / Marketing / PR
About Head of Strategic Planning in Milano, London and Dubayy on local, regional and global business. Architect of Participation, Dots Connector, Next Best Instigator as off-the-record job titles.
Global Nomad, I sprang from Italian creative boutiques as Creative Strategist before being appointed Leo Burnett Senior Planner in charge of integrated platforms, including global projects for Fortune100 businesses such as Fiat Automobiles Group. At 28 I became the youngest ever Head of Unit in Advertising in Italy, leading Saatchi&Saatchi Planning and Xploring. In 2008, spurred on by demanding Clients, I’ve eventually founded a piratesque creative workshop in London, living and working on 1938 ligh...