Transformational Strategies for Succeeding in a Volatile Marketplace

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Transformational Strategies for Succeeding in a Volatile Marketplace

  1. 1. Page 1 Leadership Conference Transformational Strategies for Succeeding in a Volatile Marketplace Date: October 28, 2011 (Friday) Time: 8:30 am – 2:30 pm Venue: Mandarin Ballroom 1, Mandarin Orchard Singapore Synopsis: Rapid changes in the economy, sudden shifts in consumer preferences, increasing culturally- diverse talent mix in organizations, and intense global competition pose enormous challenges for companies to maintain their competitive advantages and market presence. To succeed in such a volatile marketplace, companies must organize their company assets and processes effectively and at the same time their management should learn to transform their leadership skills. Through the sharing of management experience and best practices by business and academic leaders from multi-national organizations, this conference aims to provide fresh insights into organizational paradigms which entail new ways of thinking that enable your companies to outperform rivals. The conference will shed light on how to nurture and retain leadership talents in multi-cultural organizations, how to operate effectively in China and similar emerging markets, and how to build your leadership in branding as well as developing a customer-oriented approach in your business.
  2. 2. Page 2 Program 8:30 Registration 9:00 Welcome Address Professor Gillian Yeo, Interim Dean, Nanyang Business School 9: 10 Address by Guest-of-Honor Mr. Edouard Merette, Chief Executive Officer, Aon Hewitt Asia Pacific Edouard assists organizations in the design of human resource strategies and processes; executive and broad-based compensation; design and funding of retirement and other employee benefit programs; as well as the investment of corporate pension funds. He has extensive experience in helping companies through mergers and acquisitions and other corporate re-organizations. Before joining Aon in 2007, Edouard worked for Mercer for 22 years, where he served as: head of operations in Ottawa; head of Eastern Canada; head of Asia based in Singapore; President of Mercer’s European operations based in Geneva. In 2005, he moved back to head Mercer Asia Pacific in Singapore. Edouard has a bachelor’s degree in actuarial science from Laval University (Quebec, Canada). He is both a Fellow of the Society of Actuaries in the US and Fellow of the Canadian Institute of Actuaries in Canada. Currently he serves as a Business Degree Program Advisory Board Member at the Nanyang Technological University in Singapore 9: 25 Synopsis: Retaining leadership talents in an international organization Dr. Guido Gianasso, Vice President, Human Capital, International Air Transport Association (IATA) Aviation, the world's most global industry, is also the most fragmented, with over one thousand airlines competing for rare profits. Over the next twenty years, aviation is expected to expand ten fold in Asia as a result of the exponential growth of China's and India's middle class. The aviation industry and its trade association, IATA, are confronted with the challenge of managing growth in Asia while rapidly developing a new generation of global leaders able to drive change in this turbulent environment. The seminar will cover the organizational, cultural and HR challenges associated with aviation's growth and IATA's efforts to address them. This seminar will cover: • Managing Aviation's growth in Asia: strategic, organizational, cultural and HR challenges • Working effectively with employees, customers, suppliers, and partners from diverse cultures • Developing a new generation of global leaders: IATA's experience
  3. 3. Page 3 Dr. Guido Gianasso is the IATA Vice President of Human Capital since April 2003. He leads the global HR function as well as the IATA Training and Development Institute (ITDI), the external arm of IATA which trains over 30.000 industry specialists every year. In addition to his role in IATA, Dr. Gianasso serves on the Supervisory Board of Eurocontrol. He also lectures on Human Resources Management at the University of Geneva and Nanyang Technological University in Singapore. Before joining the organization, he held several senior Human Resources positions in Switzerland, Italy, India and the United States. Dr. Gianasso worked for the World Bank, United Nations and several leading multi-national corporations in the Financial and Chemical industries. For several years, he served as Vice-President of the Diplomatic Club of Geneva and in 2001-2 he acted as Senior Advisor to the Romanian Minister for Foreign Affairs on the Public Administration Reform. An Italian national, Guido Gianasso holds a PhD in Management and a Master Degree in Law from the University of Geneva and an Advanced Management Program degree from Harvard University. He is a fluent speaker in Italian, English, French, Spanish and Romanian. 10: 05 Q & A 10: 15 Synopsis: Doing Business in China – Learnings for leading foreign firms in China effectively Mr. Chong Siong Hin, Chairman, Xian Janssen Pharmaceutical Ltd. Based on his 20 years’ experience in China, Chong will share his observations, learnings about doing business in China ranging from business opportunities and dealing with customers and people issues. Chong serves as the Chairman for Xian Janssen Pharmaceutical Ltd in China and also, assumes the role of Vice President, Government Affairs, Janssen Asia Pacific. Chong has been working in China for 20 years with Xian Janssen and has been one of the builders in growing the company to be one of China most successful pharmaceutical joint ventures. For this, he has been given many recognitions both in China and in Singapore. In China, he was awarded the Friendship Medal by the State Council in 1996 for his contribution as a foreign expert to the contribution to the economy of China and in 2009, he was recognized in the 60th National Day celebration as one of the 60 leading figures who has an impact on the China’s pharmaceutical industry in the 60 years prior. The company was also recognized as one of the Top 10 Employer of the Year of China by CCTV in 2005. In 2005, he was awarded the inaugural “Outstanding Chief Executive ( Overseas ) Of The Year 2005” by Singapore Business Times, in the annual Singapore Business Awards. Since 2007, Chong also holds the role of Chairman of RDPAC (China’s foreign pharmaceutical manufacturers’ industry association). Chong holds a Bachelor of Accountancy and an MBA from the National University of Singapore.
  4. 4. Page 4 11:00 Q&A 11: 10 Tea Break 11: 40 Synopsis: Leadership in branding and customer focus and how essential it is for a leader today to take a customer perspective Professor Bernd Schmitt , Executive Director of the Institute on Asian Consumer Insight (ACI), Nanyang Business School Many companies are internally focused—on their technologies, their products, their operations. In today’s environments, however, it is critical to take a customer’s perspective. In his presentation, Schmitt presents concepts and tools for customer insight and understanding the customer experience. He will illustrate his ideas with numerous brief case examples from various industries around the globe. Bernd Schmitt, Ph.D is a Visiting Professor at Nanyang Business School in Singapore where he heads the Institute on Asian Consumer Insight, a new national institute set up by the Executive Development Board of Singapore. Schmitt is also Professor of International Business and Faculty Director of the Center on Global Brand Leadership at Columbia Business School in New York. Schmitt has been researching, consulting and lecturing in Asia for the last 20 years in the areas of consumer experience, marketing and branding. He has visited various Asian countries at least 3-4 times a year on average and has spoken to Asian academic and corporate audiences. He has authored or co-authored more than 50 articles which have appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Personality, Social Psychology and many others. Specifically for Asian contribution, Schmitt has conducted research on cross-cultural linguistic aspects (comparing English with Chinese/Japanese) for consumer behavior, segmenting the Chinese consumer market and corporate identity in brand expansions in Hong Kong and the U.S. Schmitt has also written case studies on Asian companies including Korean companies Samsung, Yuan-Kimberly, Seoul Philharmonic Orchestra; Mary Kay in Shanghai and various Chinese companies such as Jahwa Corporation, Shanghai Venus Software and Shanghai Petrochemical. He has featured Asian companies in his books Experiential Marketing, Customer Experience Management and Big Think Strategy. As a lecturer, Schmitt has taught at HKUST in Hong Kong, CEIBS in Shanghai, CEMI in Beijing and held visiting appointments at Yonsei University in Seoul (South Korea), Singapore Management University and Hong Kong University. Schmitt’s consulting experience covers more than 50 companies across a wide sector of industries in both consumer and B2B markets including MNCs such as American Express, Audi, Dupont, Microsoft, Unilever, SAP, Volkswagen, Hilton Hotels as well as Asian companies such as Sony, Sunstar, ADK in Japan; Samsung, Lotte, Amore Pacific, Hanjin in
  5. 5. Page 5 South Korea, Wheelock in Hong Kong and Tata Industries in India. He is a frequent keynote speaker at conferences worldwide, including Japan, South Korea, Hong Kong, Singapore, Indonesia, Thailand and India. He has been profiled on CNNfn’s “Business Unusual” show and appeared on BBC, CNBC, CNBC-Asia, CNN, NHK. 12: 25 Panel Discussion: Transformational Strategies for Succeeding in a Volatile Marketplace Moderator: Ms Jill Lee Panelists: • Chong Siong Hin, Chairman, Xian-Janssen Pharmaceutical Ltd. • Guido Gianasso, Vice President, Human Capital, International Air Transport Association (IATA). • Professor Bernd Schmitt, Nanyang Visiting Professor and Executive Director of the Institute on Asian Consumer Insight (ACI). 1 :10 - 2:30 Networking Lunch
  6. 6. Page 6 Bios of Speakers: Guest-of-Honor Mr. Edouard Merette, Chief Executive Officer, Aon Hewitt Asia Pacific Edouard assists organizations in the design of human resource strategies and processes; executive and broad-based compensation; design and funding of retirement and other employee benefit programs; as well as the investment of corporate pension funds. He has extensive experience in helping companies through mergers and acquisitions and other corporate re-organizations. Before joining Aon in 2007, Edouard worked for Mercer for 22 years, where he served as: head of operations in Ottawa; head of Eastern Canada; head of Asia based in Singapore; President of Mercer’s European operations based in Geneva. In 2005, he moved back to head Mercer Asia Pacific in Singapore. Edouard has a bachelor’s degree in actuarial science from Laval University (Quebec, Canada). He is both a Fellow of the Society of Actuaries in the US and Fellow of the Canadian Institute of Actuaries in Canada. Currently he serves as a Business Degree Program Advisory Board Member at the Nanyang Technological University in Singapore. Guest Speakers : Dr. Guido Gianasso, Vice President, Human Capital, International Air Transport Association (IATA) Guido Gianasso is the IATA Vice President of Human Capital since April 2003. He leads the global HR function as well as the IATA Training and Development Institute (ITDI), the external arm of IATA which trains over 30.000 industry specialists every year. In addition to his role in IATA, Dr. Gianasso serves on the Supervisory Board of Eurocontrol. He also lectures on Human Resources Management at the University of Geneva and Nanyang Technological University in Singapore. Before joining the organization, he held several senior Human Resources positions in Switzerland, Italy, India and the United States. Dr. Gianasso worked for the World Bank, United Nations and several leading multi-national corporations in the Financial and Chemical industries. For several years, he served as Vice-President of the Diplomatic Club of Geneva and in 2001-2 he acted as Senior Advisor to the Romanian Minister for Foreign Affairs on the Public Administration Reform. An Italian national, Guido Gianasso holds a PhD in Management and a Master Degree in Law from the University of Geneva and an Advanced Management Program degree from Harvard University. He is a fluent speaker in Italian, English, French, Spanish and Romanian.
  7. 7. Page 7 Mr. Chong Siong Hin, Chairman, Xian Janssen Pharmaceuticals, a Johnson & Johnson subsidiary. Chong serves as the Chairman for Xian Janssen Pharmaceutical Ltd in China and also, assumes the role of Vice President, Government Affairs, Janssen Asia Pacific. Chong has been working in China for 20 years with Xian Janssen and has been one of the builders in growing the company to be one of China most successful pharmaceutical joint ventures. For this , he has been given many recognitions both in China and in Singapore. In China, he was awarded the Friendship Medal by the State Council in 1996 for his contribution as a foreign expert to the contribution to the economy of China and in 2009, he was recognized in the 60th National Day celebration as one of the 60 leading figures who has an impact on the China’s pharmaceutical industry in the 60 years prior. The company was also recognized as one of the Top 10 Employer of the Year of China by CCTV in 2005. In 2005, he was awarded the inaugural “Outstanding Chief Executive ( Overseas ) Of The Year 2005” by Singapore Business Times, in the annual Singapore Business Awards. Since 2007, Chong also currently holds the role of Chairman of RDPAC (China’s foreign pharmaceutical manufacturers’ industry association). Chong holds a Bachelor of Accountancy and an MBA from the National University of Singapore. Professor Bernd Schmitt , Executive Director of the Institute on Asian Consumer Insight (ACI), Nanyang Business School Bernd Schmitt, Ph.D is a Visiting Professor at Nanyang Business Technological University in Singapore where he heads the Institute on Asian Consumer Insight, a new national institute set up by the Executive Development Board of Singapore. Schmitt is also Professor of International Business and Faculty Director of the Center on Global Brand Leadership at Columbia Business School in New York. Schmitt has been researching, consulting and lecturing in Asia for the last 20 years in the areas of consumer experience, marketing and branding. He has visited various Asian countries at least 3-4 times a year on average and has spoken to Asian academic and corporate audiences. He has authored or co-authored more than 50 articles which have appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Personality, Social Psychology and many others. Specifically for Asian contribution, Schmitt has conducted research on cross-cultural linguistic aspects (comparing English with Chinese/Japanese) for consumer behavior, segmenting the Chinese consumer market and corporate identity in brand expansions in Hong Kong and the U.S. Schmitt has also written case studies on Asian companies including Korean companies Samsung, Yuan-Kimberly, Seoul Philharmonic Orchestra; Mary Kay in Shanghai and various Chinese companies such as Jahwa Corporation, Shanghai Venus Software and Shanghai Petrochemical. He has featured Asian companies in his books Experiential Marketing, Customer Experience Management and Big Think Strategy. As a lecturer, Schmitt has taught at HKUST in Hong Kong, CEIBS in Shanghai, CEMI in Beijing and held visiting appointments at Yonsei University in Seoul (South Korea), Singapore Management University and Hong Kong University. Schmitt’s consulting experience covers more than 50 companies across a wide sector of industries in both consumer and B2B markets including MNCs such as American Express, Audi, Dupont, Microsoft, Unilever, SAP, Volkswagen,
  8. 8. Page 8 Hilton Hotels as well as Asian companies such as Sony, Sunstar, ADK in Japan; Samsung, Lotte, Amore Pacific, Hanjin in South Korea, Wheelock in Hong Kong and Tata Industries in India. He is a frequent keynote speaker at conferences worldwide, including Japan, South Korea, Hong Kong, Singapore, Indonesia, Thailand and India. He has been profiled on CNNfn’s “Business Unusual” show and appeared on BBC, CNBC, CNBC-Asia, CNN, and NHK. Special Guest Moderator: Ms. Jill Lee (The NANYANG MBA Alumni) Jill Lee is a member of the board of directors at Sulzer, a Swiss company that specialises in the manufacture of industrial machinery and equipment, surfacing technology, and rotating equipment maintenance. Prior to this, she was the Senior Vice-President, Finance Strategy and Investments, of Neptune Orient Lines Ltd, a leading global company in transportation and logistics services. Ms Lee previously held many significant management positions for the German industrial conglomerate, Siemens AG. She began her finance profession with Siemens in 1986 in Singapore and achieved a successful international career in various business groups, regions and functions of the German company. Ms Lee was the Chief Diversity Officer of Siemens AG from November 2008 to May 2010, during which she worked in the company’s Munich headquarters. In this role as the first-ever Chief Diversity Officer of Siemens, she led a strategic CEO initiative to develop a systematic approach to nurture talent diversity and international leadership. For the five years starting from June 2004, Ms. Lee was the Senior Executive Vice President and Chief Financial Officer of Siemens Ltd. China. During her posting in China, she also held responsibilities for the Northeast Asia Cluster which comprises China, Korea and Taiwan. Before joining Siemens Ltd., China, she was the Chief Financial Officer of Siemens Private Ltd., Singapore, a position she assumed in July 2000. Until 2000, Ms Lee held leading roles in various business groups within Siemens in Singapore. She was the founding General Manager of Siemens Electromechanical Components in Singapore in 1997 where she demonstrated her entrepreneurial strengths. Subsequently, she took the position as the Chief Financial Officer for the entire Siemens Electromechanical Components’ business operations in Asia Pacific. From 1995 to 1997, she was the Financial Controller for the semiconductor manufacturing operations of Siemens Components Private Ltd. Ms. Lee has also worked for other global companies for shorter periods of time. Ms Lee possesses an MBA from the Nanyang Business School and a BBA from the National University of Singapore. Exclusive International MediaPartner:

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