6-Step GUIDED Social Media Plan

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This presentation walks you through the process of creating a simple plan of action to better understand how to use social media to grow your business.

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  • Let’s start with the GUIDED Social Media Plan. What are your objectives? What do you hope to achieve as the result of investing time into online marketing?
  • “If you have not done so already, please download the Bizexpress toolbar to access websites to speed up your online research.”
  • “You may connect with Guided Business Plan via Facebook, LinkedIn and Twitter. Guided Business Plan hosts online 2-hour webinars for business plans and social media plans.”
  • “Thank you for coming out and taking the next step to make your dream a reality.”
  • 6-Step GUIDED Social Media Plan

    1. 1. GUIDED Social Media Plan Social Media for Entrepreneurs Simplifying Success with Online MarketingGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    2. 2. Presented By… Guided Business Plan GUIDED BUSINESS PLAN is an entrepreneur- education firm based in Los Angeles, CA. guidedbusinessplan.comGuidedBusinessPlan.com | GUIDED Social Media Plan Starter Workshop
    3. 3. Facilitator: Melanie Rae Author: GUIDED Business Plan Experience: Microsoft Office Specialist Master Instructor Certification Location: Los Angeles Most Used Social Sites: LinkedIn, MeetupGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    4. 4. Overwhelmed by the social scene?GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    5. 5. CREATE APLAN FORYOUR ONLINEMARKETING
    6. 6. GUIDED Social Media Plan | 6 Steps 1. Objectives 2. Message 3. Audience 4. Content 5. Implementation 6. ReportingGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    7. 7. 1. OBJECTIVESWhy get social?
    8. 8. What are your objectives?  Engage your audience by asking for customer feedback  Demonstrate your expertise with articles and posts  Make people feel comfortable buying from you  Brag about your company  Increase your standings in search engines  Conduct cheap market research Which ones by using surveys & polls apply to you?  Have others cross-promote your company with inbound linksGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    9. 9. 2. MESSAGEWhat do youwant to say?
    10. 10. What is your message?  Why people should care about what company has to offer…  Company is known for…  Expert in subject matter  Benefits to the visitor Have you  Company’s strengths written your  Key message of your social message? media planGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    11. 11. 3. AUDIENCEWho are youtalking to?
    12. 12. Which keywords will you use to describe your target audience?  Job functions  Location  Industry  Age range  Income range  Social media comfort level Which attributes  Online frequency apply to your  Social media platforms used target audience?  Use of mobile technologyGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    13. 13. 4. CONTENTWhat do youwant to share?
    14. 14. What type of content will you share?  Books with excerpt downloads  Videos of your product or service or events  Presentations  Eblasts or newsletters  A blog  Coupons, promo codes, QR Expose your codes or tags Educator Clout  Location-based servicesGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    15. 15. 5. IMPLEMENTATIONWhich siteswill you use?
    16. 16. Which websites will you use to connect with your audience?  Social Networks: Facebook, LinkedIn, Biznik  Blogs: Twitter, WordPress  Review Sites: Yelp, TripAdvisor  Events: EventBrite, Eventful  Document Sharing: Which websites DocStoc, SlideShare will you use?  Directories:GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available MerchantCircle, CitySearch
    17. 17. SOCIAL MEDIAPLATFORM LinkedIn.comSPOTLIGHT
    18. 18. Platform Spotlight | LinkedIn  Create a link to your profile linkedin.com/in/melanieraegbp  Post updates  Moderate a group  Use referrals  Incorporate add-on applications like SlideShare and Reading List by Amazon.com  Post comments in Q&AGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    19. 19. LinkedIn Profile Consider using LinkedIn Ads to reach your target audienceGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    20. 20. LinkedIn Profile  Include a promotional rather than functional job title  Showcase your skills  Join groups. Connect to decision makers through groups.GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    21. 21. LinkedIn Profile | 3rd Party Apps Reading List by Amazon.com WordPress SlideShare.netGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    22. 22. 6. REPORTINGMeasuring yourresults
    23. 23. What can you use to measure the success of your campaign?  Dashboards: Nutshellmail.com SocialOomph.com TweetDeck.com Hootsuite.com  Tracking: Google Analytics Facebook Insights Klout.com Which  Automation: reporting tools Shareaholic.com will you use? FriendBinder.comGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    24. 24. SHADES OFCOLOR Case Study
    25. 25. GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    26. 26. ShadesCalendars.com  Founded in 1995 by two friends, they sell calendars, greeting cards and novelty gifts that celebrate African-American culture  Largest African-American calendar manufacturer in the world  Introduced Fundraising program via social media where schools make money with catalog sales  Within months of the launch, the program increased from 30 to 600 fundraising sales teams  They use Facebook to post African-American history facts  Post religious and inspirational quotes on Twitter  Promote their Breast Cancer awareness productsGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    27. 27. SUMMARYHow to makesocial mediawork for you
    28. 28. Social Media Plan | 6 Steps 1. Objectives 2. Message 3. Audience 4. Content 5. Implementation 6. ReportingGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    29. 29. Best Practices | Cost Savers  Understand your goals  Plan your objectives  Tell your own story  Monitor your brand  Remain active  Use LinkedIn for B2B  Promote your customersGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    30. 30. Things to Avoid | No Regrets  Paying a consultant without creating a plan  Dormant accounts  Promotions instead of dialogue  Outsourcing your message  No call to action on your websiteGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    31. 31. GUIDED SOCIAL MEDIA TOOLBARhttp://guidedsocialmedia.ourtoolbar.com
    32. 32. BUSINESS PLANTOOLBAR http://bizexpress.ourtoolbar.com
    33. 33. GUIDED Social Media Plan Workbook Comprehensive workbook to create a detailed social media campaign $59.95 The GUIDED Social Media Plan is available at guidedbusinessplan.com Save $10 with this promo code newmedia101 Discount valid until December 31, 2011. The GUIDED Business Plan is available at guidedbusinessplan.com, amazon.com, barnesandnoble.comGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    34. 34. Guided Business Plan | 888.523.5244 GuidedBusinessPlan.com GUIDED Business Plan Book, Workbook, 2-hour Webinar GUIDED Social Media Plan Workbook, 90-Minute Webinar GUIDED Business Launch Help Desk Facilitator Training Packages for Non-Profit Business Development Centers GuidedSocialMedia.comGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    35. 35. Connect with us online…. /GUIDEDBUSINESSPLAN @GUIDEDBUSINESS Business Plan Advice Group Social Media Plan Advice GroupGuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
    36. 36. THANK YOU!Connect with usonline….

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