Technology isn’t a choice now—it’s part of event marketing and production across every sector.
Guidebook’s Anna Sawyer and Nicole Duclos from ADMC go over real-life situations where technology has played an integral part in events.
In this presentation:
- Get the most out of gamification: The rules for getting your attendees to network, interact with sponsors/exhibitors, and move throughout the physical space
- Monetize your event: With mobile banner ads, you can offer sponsors a measurable, dynamic way to be seen
- Boost registration and mobile app use: Tips for digital marketing before and during your event
- Impress your boss with metrics: What you can learn about the success of your event from mobile app analytics