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Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
Digital Chic: How to Design a Fashion Site that Sells
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Digital Chic: How to Design a Fashion Site that Sells

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A recent survey titled,"Fashion Online: How Affluent Shoppers Buy Luxury Goods”, found that shoppers prefer to purchase directly from their favorite brands -- both on- and offline. When shopping …

A recent survey titled,"Fashion Online: How Affluent Shoppers Buy Luxury Goods”, found that shoppers prefer to purchase directly from their favorite brands -- both on- and offline. When shopping digitally, those same shoppers were divided between buying directly through a brand's website (39%) and choosing a multi-brand site (36%). This close split highlights an opportunity for fashion merchants to update their websites and capture shoppers eager to connect with their favorite brands. Fashion merchants Sole Society, Silver Jeans, Robert Graham, City Chic, and Johnny Was are ahead of the digital fashion curve. Each partnered with Guidance to launch Magento Enterprise Edition sites that not only sell products, but also powerful brand experiences. Sole Society Chief Operating Officer, Andy Solomon will join Guidance CIO, Jon Provisor to discuss how fashion merchants can translate their brands into compelling eCommerce sites that boost the bottom line. Topics within this webinar include:

• Creative design that tells the brand story and establishes a relationship with customers
• Improving the customer experience with features like “buy online, then pick-up in store"
• The latest in targeting and personalization strategies
• Leveraging increased mobile/tablet usage through responsive design
• Driving conversions with new features and technologies like shoppable look books, social merchandising through Instagram, visual fit guides, shop-by-view, and more

Published in: Retail, Design, Business
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  • 1. Digital Chic: How to Design a Fashion Site that Sells April 16, 2014 @guidance #FashionByMagento
  • 2. Our Speakers Jon Provisor CIO Guidance Andy Solomon COO Sole Society @guidance #FashionByMagento
  • 3. @guidance #FashionByMagento
  • 4. @guidance #FashionByMagento
  • 5. How to Design a Fashion Site that Sells !   Brand Storytelling through Visual Design & UX !   Improving Customer Experience !   Targeting and Personalization !   Mobile/Responsive !   Features Driving Conversion !   Q & A @guidance #FashionByMagento Agenda
  • 6. Brand Storytelling through Visual Design & UX @guidance #FashionByMagento Offer Engaging & Enjoyable UX What Works on Brand Site May Not Work on Ecommerce Site Consider Best Practices: ü  Ease of Use ü  Simple Navigation ü  Captivating Images ü  Display Product in Context ü  Vibrant Lifestyle Videos
  • 7. Improving Customer Experience @guidance #FashionByMagento How to Wear / Style Tips Immediate View of Inventory Availability Faceted Navigation Quick Access to Customer Service List Recently Viewed Items Auto-Complete Search Shop The Look
  • 8. Targeting & Personalization @guidance #FashionByMagento Email Remarketing: ü  Discount Alerts ü  Inventory Availability ü  Cart Abandonment ü  Review Request Email/Website Behavioral Targeting: ü  Previously Viewed Products ü  Loyalty Discount ü  Landing Page Linked to Email/AdWord/Display Ad ü  Invite A Friend
  • 9. Welcome Email Cart Abandonment Email Review Request Email
  • 10. Invite A Friend
  • 11. Welcome Email Cart Abandonment Email
  • 12. Mobile/ Responsive Site @guidance #FashionByMagento Mobile No Longer An Option Responsive Design: Best for a Site that Requires Continuous Updates Mobile Site: Best for a Site that Requires Interactivity (Videos, Banners) or Focused on Unique Mobile Needs If Only eTail, Must Be Mobile
  • 13. Mobile Home Mobile Navigation Mobile Landing Page
  • 14. Mobile PDP Mobile Style Tips & YMALs Mobile Cart
  • 15. Features Driving Conversion @guidance #FashionByMagento Enlarged & Multiple Product Views What’s New / New Arrivals Ratings & Reviews Shoppable Image / Lookbooks
  • 16. Shoppable / Digital Catalog
  • 17. @guidance #FashionByMagento Features Driving Conversion Shop by View / Feature Social Merchandising Improves Customer Engagement Blogger Relations Social Media for Customer Care & Marketing
  • 18. Q & A @guidance #FashionByMagento
  • 19. Contact Information Jon Provisor jprovisor@guidance.com Andy Solomon andy@solesociety.com @guidance #FashionByMagento www.magento.com/fashion
  • 20. Thank You! @guidance #FashionByMagento

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