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Social media revisited unbranded

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  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • Transcript

    • 1. SOCIAL MEDIA Revisited
      Damien Steiner Smith
      Social Media Consultant
      Guerrilla Social Media
    • 2. Guerrilla Who?
      US Navy
      Legal Insurance Sales
      Founder Guerrilla Social Media
      Co-Organizer Social Media @ the Beach
      Co-Founder Social Media Club Virginia Beach
    • 3. Web Results
    • 4. Search Results
    • 5. SEO for free
    • 6. Think differently
      About
      Social Media
    • 7. Build online relationships
    • 8.
    • 9. Expand your brand through
      Word of Mouth
    • 10.
    • 11. Current Marketing
    • 12. Embrace Change
      Inevitable Change
    • 13. What is this Change
      Direct Selling
      Direct Buying
    • 14. I Need A Better Website
    • 15. Hit the Road
    • 16. Social Statistics
      FACEBOOK = 500 Million Users
      The Average Facebook User has 150 Friends
      25% Of Facebook Users use Mobile Apps
      Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
    • 17. 3 Reasons to Get Social
      Connect With People
      Share Information
      Increase Online Exposure
    • 18. What is Social Media??
      UNSELFISH Sharing of Information
      Becoming More Efficient Communicators
      Building MEANINGFUL and Efficient Relationships in an Online Environment
    • 19. SPHERE OF INFLUENCE MARKETING
      PEER GROUP MARKETING
      No More Cliches
      Sphere
    • 20. Ties That Bind
    • 21. Social Evolution
    • 22. Choices
    • 23. What is Social Media 4 Business
      Sales Force Expansion
      Long Term Relationship Management
      Customer Service
      Brand Management
    • 24. Capturing Top of Mind
      • You Talk about Business
      • 25. Sales, Specials, Happenings
      • 26. New Laws
      • 27. Buying Tips
      • 28. Stories
      • 29. Friends Passively Observe
      • 30. You End up in Top of Mind
      • 31. Their Friends Talk or Ask
      • 32. You Get a Referral
    • Old Friends = New Referrals
    • 33. New Aged Customer Service
    • 34. Reflect Your Values
      Your Online Social Strategy is the Digital You
      Your Personal Values Should Manifest in the Digital World
      Be Genuine – If Not People will Detect it and you are DONE.
    • 35. CONTENT IS ABOUT YOU
      RELEVANT IS ABOUT THEM
      What is Relevant Content?
    • 36. The Law of Self Regulation
    • 37. Facebook Basics
      Personal Social Network
      Share Your Life
      Family
      Friends
      Hobbies
      Business
      80/20 – ish Rule
      80% Personal Content
      20% Professional Content
      Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
    • 38. Facebook Must Do’s
      Categorize Your Friends!
      Categorization simplifies the usage of privacy filters
      Set Privacy Filters to Your Comfort Level
      ENGAGE OTHERS!
      Post comments on friend’s updates
      People Share info because they want to be acknowledged
      Use the LIKE Button!
    • 39. Facebook Don’ts
      DO NOT SPAM
      Overposting Business
      Repeatedly Sharing Games and Applications with Non-Users
      Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
      Repeatedly send Fan Page Suggestions to Friends
    • 40. Twitter Basics
      Personal Social Network with STRONG Business Potential
      Efficiency is King 140 Characters isn’t much
      80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
    • 41. Twitter Tips
      @ = MENTION
      @DAMIENSS
      RT = RETWEET
      RT @717REAL
      # = HASHTAG
      #HRVA
    • 42. Twitter Don’ts
      DO NOT SPAM
      Overposting Business
      Connect Facebook to Twitter and Expect it to Run Itself
      Don’t Friend Every Follower
      Spammers
      Bots
      Scammers
      Adult Entertainers
    • 43. LinkedIn Basics
      Professional Social Network
      Your Professional Portfolio
      Experience
      Specialties
      Recommendations/
      Testimonials
      More than just a place to find work.
    • 44. LinkedIn Tips
      Have a 100% Complete Profile
      Ensure that Multiple Email addresses are attached to your account
      Seek Strategic Connections Weekly
      Write Recommendations Weekly
    • 45. What is a Blog?
      A Blog is whatever YOU want it to be!
      Your Blog is your perspective on life
      Establish yourself as an Expert
      Set yourself apart from the competition
    • 46. Blog Why??
      • Blog to capture SEO
      • 47. There are THOUSANDS of Online Searches, YOU want a piece of that
      • 48. Blog about:
      • 49. Industry News
      • 50. Hobbies
      • 51. Local Events and News
      • 52. Business improvement tips
    • Blog Where??
      WORDPRESS
      .COM
      Web Hosted
      Free
      Tons of Plug-ins/Widgets
      .ORG
      Software
      You Host (ex. GoDaddy)
      More Customization
      More Plug-ins
    • 53. Traffic is the Key
    • 54. Multimedia Strategy
      Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients
       
      Email Messages to solid referrals in a video format
       
      Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
    • 55. HOOTSUITE
      Updates Facebook, Twitter,
      Linkedin, AND Wordpress.com
      Scheduled updates to all
      social networks –tweets, FB
      Updates
      Update Fan Pages
      Friend and Follower
      Categorization
      No Downloading required
    • 56. QUESTIONS?
      DAMIEN STEINER SMITH
      GUERRILLA SOCIAL MEDIA
      757-748-6856
      Damien.smith@guerrillasocialmedia.com
      www.guerrillasocialmedia.com

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