Social Statistics FACEBOOK = 500 Million Users The Average Facebook User has 150 Friends 25% Of Facebook Users use Mobile Apps Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
3 Reasons to Get Social Connect With People Share Information Increase Online Exposure
What is Social Media?? UNSELFISH Sharing of Information Becoming More Efficient Communicators Building MEANINGFUL and Efficient Relationships in an Online Environment
SPHERE OF INFLUENCE MARKETING PEER GROUP MARKETING No More Cliches Sphere
Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Business 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!
Facebook Don’ts DO NOT SPAM Overposting Business Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends
Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King 140 Characters isn’t much 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
Multimedia Strategy Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients
Email Messages to solid referrals in a video format
Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
HOOTSUITE Updates Facebook, Twitter, Linkedin, AND Wordpress.com Scheduled updates to all social networks –tweets, FB Updates Update Fan Pages Friend and Follower Categorization No Downloading required
QUESTIONS? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.firstname.lastname@example.org www.guerrillasocialmedia.com