Social media revisited real estate   unbranded
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  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • http://siteanalytics.compete.com/twitter.com/?metric=uv
  • A Tech savvy buyer is looking for experience not age. An agent with experience who can reach the client in their space will be successful
  • Competition is no longer the biggest enemy of businessThe Internet is making the ability of hiding secrets a virtual impossibility
  • Collaboration is the new competitive advantageAs large agencies take the lead in the unselfish sharing of information they will reap the benefits

Social media revisited real estate unbranded Presentation Transcript

  • 1. SOCIAL MEDIA Revisited
    Damien Steiner Smith
    Social Media Consultant
    Guerrilla Social Media
  • 2. Guerrilla Who?
    • US Navy
    • 3. Legal Insurance Sales
    • 4. Founder Guerrilla Social Media
    • 5. Co-Organizer Social Media @ the Beach
    • 6. Co-Founder Social Media Club Virginia Beach
  • Web Results
  • 7. Search Results
  • 8. SEO for free
  • 9. JUSTIN WILLIAMS
    • Justin Williams –Prosperity Mortgage
    • 10. Loan Officer
    • 11. Social Media Vision
    • 12. Founder Justified Lions
    • 13. Organizer Social Media @ The Beach
    • 14. Social Media Club Virginia Beach- Co-Founder
  • TINA MERRITT
    • Tina Merrit
    • 15. National Real Estate Trainer
    • 16. Founder of Wolkia (Real Estate Technology and Media Education)
    • 17. Trump University Adviser and Blogger
    • 18. NAR Realtor Technology Spotlight Award Winner
  • Think differently
    About
    Social Media
  • 19. Build online relationships
  • 20.
  • 21. Expand your brand through
    Word of Mouth
  • 22.
  • 23. How Old is the Average Client?
  • 24. The Core
    39
  • 25. AVERAGE AGE OF A FIRST TIME HOMEBUYER???
  • 26. 31
    And Getting……… YOUNGER
  • 27. MEDIAN AGE OF A REALTOR
  • 28. 52
    Holding STEADY
  • 29. WHAT REALLY MATTERS?
  • 30. Techie Boomers Rock
  • 31. Current Marketing
  • 32. Embrace Change
    Inevitable Change
  • 33.
  • 34. The Selling Age is Over
    Direct Selling
    Direct Buying
  • 35. New Business
  • 36. I Need A Better Website
  • 37. How Good is Your Website?
    • 87% of home searches are done using the internet
    • 38. Business Generated via personal website
    • 39. Generated Over 25%: 12%
    • 40. Generated Zero: 36%
  • Hit the Road
  • 41. What is Social Media??
    • UNSELFISH Sharing of Information
    • 42. Becoming More Efficient Communicators
    • 43. Building MEANINGFUL and Efficient Relationships in an Online Environment
  • YES… UNSELFISH
  • 44. COLLABORATION IS THE FUTURE
  • 45. Meaningful… Listening
  • 46. Meet Me--- Be Bilingual
  • 47. Email is a Pain
    Generation Y and Z do not use email
  • 48. SPHERE OF INFLUENCE MARKETING
    PEER GROUP MARKETING
    No More Cliches
    Sphere
  • 49. Everyone’s Doing it
  • 50. What’s the Fuss??
  • 51. WHY ARE PEOPLE SO SOCIAL?
  • 52. 3 Reasons to Get Social for Business
    Connect With People
    Share Information
    Increase Online Exposure
  • 53. What is Social Media 4 Real Estate
    Brand Management
    Customer Service
    Long Term
    Relationship Management
    Sales Force Expansion
  • 54. Online Brand Components
  • 55. Why Brand YOU?
  • 56. Define your brand
  • 57. Re-Define your brand
    YOU ARE YOUR BRAND!!!!
    People Buy from REALTORS
    and Agents, not Agencies
    Branding is about recognition
    not about generating income
    What is YOUR
    Branding Strategy??
  • 58. Capturing Top of Mind
    • You Talk about Business
    • 59. Sales, Specials, Happenings
    • 60. New Laws
    • 61. Buying Tips
    • 62. Stories
    • 63. Friends Passively Observe
    • 64. You End up in Top of Mind
    • 65. Their Friends Talk or Ask
    • 66. You Get a Referral
  • Old Friends = New Referrals
  • 67. New Aged Customer Service
  • 68. Reflect Your Values
    • Your Online Social Strategy is the Digital You
    • 69. Your Personal Values Should Manifest in the Digital World
    • 70. Be Genuine – If Not People will Detect it and you are DONE.
  • CONTENT IS ABOUT YOU
    RELEVANT IS ABOUT THEM
    What is Relevant Content?
  • 71. Relevance Simplified
    Relevance is the manifestation of Content that is appealing to the audience
  • 72. The Law of Self Regulation
  • 73.
  • 74. Almost - Everyone
    +550 MILLION ACTIVE users
  • 75. Who Needs a Computer?
    25% of Users Go Mobile
  • 76. Largest Demographic
    People 35-49
  • 77. Fastest Growing?
  • 78. Women Over 55
  • 79. FACEBOOK VS. GOOGLE
    GOOGLE
    FACEBOOK
    Founded 1998
    #1 Search Engine
    • Founded in 2003
    • 80. In March 2010 Surpassed Google as #1 Most visited Site
  • Facebook Basics
    • Personal Social Network
    • 81. Share Your Life
    • 82. Family
    • 83. Friends
    • 84. Hobbies
    • 85. Business
    • 86. 80/20 – ish Rule
    • 87. 80% Personal Content
    • 88. 20% Professional Content
    • 89. Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
  • Facebook Must Do’s
    • Categorize Your Friends!
    • 90. Categorization simplifies the usage of privacy filters
    • 91. Set Privacy Filters to Your Comfort Level
    • 92. ENGAGE OTHERS!
    • 93. Post comments on friend’s updates
    • 94. People Share info because they want to be acknowledged
    • 95. Use the LIKE Button!
  • Facebook Don’ts
    • DO NOT SPAM
    • 96. Overposting Business
    • 97. Repeatedly Sharing Games and Applications with Non-Users
    • 98. Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    • 99. Repeatedly send Fan Page Suggestions to Friends
  • Facebook for Realtors
  • 100. Twitter Basics
    • Personal Social Network with STRONG Business Potential
    • 101. Efficiency is King 140 Characters isn’t much
    • 102. 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
  • Twitter Tips
    @ = MENTION
    @DAMIENSS
    RT = RETWEET
    RT @717REAL
    # = HASHTAG
    #HRVA
  • 103. Twitter Don’ts
    • DO NOT SPAM
    • 104. Overposting Business
    • 105. Connect Facebook to Twitter and Expect it to Run Itself
    • 106. Don’t Friend Every Follower
    • 107. Spammers
    • 108. Bots
    • 109. Scammers
    • 110. Adult Entertainers
  • LinkedIn Basics
    • Professional Social Network
    • 111. Your Professional Portfolio
    • 112. Experience
    • 113. Specialties
    • 114. Recommendations/
    Testimonials
    • More than just a place to find work.
  • LinkedIn Tips
    • Have a 100% Complete Profile
    • 115. Ensure that Multiple Email addresses are attached to your account
    • 116. Seek Strategic Connections Weekly
    • 117. Write Recommendations Weekly
  • What is a Blog?
    • A Blog is whatever YOU want it to be!
    • 118. Your Blog is your perspective on life
    • 119. Establish yourself as an Expert
    • 120. Set yourself apart from the competition
  • Blog Why??
    • Blog to capture SEO
    • 121. There are THOUSANDS of Online Searches, YOU want a piece of that
    • 122. Blog about:
    • 123. Industry News
    • 124. Hobbies
    • 125. Local Events and News
    • 126. Business improvement tips
  • Blog Where??
    • WORDPRESS
    • 127. .COM
    • 128. Web Hosted
    • 129. Free
    • 130. Tons of Plug-ins/Widgets
    • 131. .ORG
    • 132. Software
    • 133. You Host (ex. GoDaddy)
    • 134. More Customization
    • 135. More Plug-ins
  • Traffic is the Key
  • 136. Multimedia Strategy
    Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients
     
    Email Messages to solid referrals in a video format
     
    Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
  • 137. HOOTSUITE
    • Updates Facebook, Twitter,
    • 138. Linkedin, AND Wordpress.com
    • 139. Scheduled updates to all
    • 140. social networks –tweets, FB
    • 141. Updates
    • 142. Update Fan Pages
    • 143. Friend and Follower
    • 144. Categorization
    • 145. No Downloading required
  • QUESTIONS?
    DAMIEN STEINER SMITH
    GUERRILLA SOCIAL MEDIA
    757-748-6856
    Damien.smith@guerrillasocialmedia.com
    www.guerrillasocialmedia.com