Social Media Revisited Charites

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Transcript

  • 1. SOCIAL MEDIA Revisited
    Damien Steiner Smith
    Social Media Consultant
    Guerrilla Social Media
  • 2. Guerrilla Who?
    US Navy
    Legal Insurance Sales
    Founder Guerrilla Social Media
    Co-Organizer Social Media @ the Beach
    Co-Founder Social Media Club Virginia Beach
  • 3. Web Results
  • 4. Search Results
  • 5. SEO for free
  • 6. Think differently
    About
    Social Media
  • 7. Build online relationships
  • 8.
  • 9. Expand your brand through
    Word of Mouth
  • 10.
  • 11. SOCIAL MEDIA MYTH#1
    SOCIAL MEDIA IS 4 KiDs!
  • 12. SOCIAL MEDIA FACT #1
    • 2009 Demographics and Statistics Report : 276% Growth in 35-54 year old users.
    WHAT IS THE FASTEST GROWING
    DEMOGRAPHIC OF FACEBOOK??
  • 13. SOCIAL MEDIA FACT#2
    • Fastest Growing Demographic of Facebook is WOMEN OVER 55!
    http://www.insidefacebook.com/
  • 14. SOCIAL MEDIA MYTH#2
    • SOCIAL NETWORKS LIKE FACEBOOK AND TWITTER ARE A FAD
  • SOCIAL MEDIA FACT #3
    FACEBOOK = 400M Users
    TWITTER = 37M Users
  • 15. Current Marketing
  • 16. Embrace Change
    Inevitable Change
  • 17. What is this Change
    Direct Selling
    Direct Buying
  • 18. Paradigm Shift
  • 19. Paradigm Shift
  • 20. Social media was made for you
    4 Charities
    People want to help
    People want to get involved
    People want to be a part of something
    Online is the place to find those people
  • 21. Doing their part
  • 22. I Need A Better Website
  • 23. Hit the Road
  • 24. 3 Reasons to Get Social
    Connect With People
    Share Information
    Increase Online Exposure
  • 25. What is Social Media??
    UNSELFISH Sharing of Information
    Becoming More Efficient Communicators
    Building MEANINGFUL and Efficient Relationships in an Online Environment
  • 26. SPHERE OF INFLUENCE MARKETING
    PEER GROUP MARKETING
    No More Cliches
    Sphere
  • 27. Ties That Bind
  • 28. Social Evolution
  • 29. Choices
  • 30. What is Social Media 4 Charities
    Sales Force Expansion
    Long Term Relationship Management
    Customer Service
    Brand Management
  • 31. Capturing Top of Mind
    • You Talk about Your Cause
    • 32. Needs, Wants Happenings
    • 33. New Laws
    • 34. Life Tips
    • 35. Stories
    • 36. Friends Passively Observe
    • 37. You End up in Top of Mind
    • 38. Their Friends Talk or Ask
    • 39. You Get a Referral
  • Old Friends = New Referrals
  • 40. New Aged Customer Service
  • 41. Reflect Your Values
    Your Online Social Strategy is the Digital You
    Your Personal Values Should Manifest in the Digital World
    Be Genuine – If Not People will Detect it and you are DONE.
  • 42. CONTENT IS ABOUT YOU
    RELEVANT IS ABOUT THEM
    What is Relevant Content?
  • 43. The Law of Self Regulation
  • 44. Facebook Basics
    Personal Social Network
    Share Your Life
    Family
    Friends
    Hobbies
    Your Cause
    80/20 – ish Rule
    80% Personal Content
    20% Professional Content
    Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.
  • 45. Facebook Must Do’s
    Categorize Your Friends!
    Categorization simplifies the usage of privacy filters
    Set Privacy Filters to Your Comfort Level
    ENGAGE OTHERS!
    Post comments on friend’s updates
    People Share info because they want to be acknowledged
    Use the LIKE Button!
  • 46. Facebook Don’ts
    DO NOT SPAM
    Over-Asking
    Repeatedly Sharing Games and Applications with Non-Users
    Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    Repeatedly send Fan Page Suggestions to Friends
  • 47. Twitter Basics
    Personal Social Network with STRONG Business Potential
    Efficiency is King 140 Characters isn’t much
    80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
  • 48. Twitter Tips
    @ = MENTION
    @DAMIENSS
    RT = RETWEET
    RT @717REAL
    # = HASHTAG
    #HRVA
  • 49. Twitter Don’ts
    DO NOT SPAM
    Over-Asking
    Connect Facebook to Twitter and Expect it to Run Itself
    Don’t Friend Every Follower
    Spammers
    Bots
    Scammers
    Adult Entertainers
  • 50. LinkedIn Basics
    Professional Social Network
    Your Professional Portfolio
    Experience
    Specialties
    Recommendations/
    Testimonials
    More than just a place to find work.
  • 51. LinkedIn Tips
    Have a 100% Complete Profile
    Ensure that Multiple Email addresses are attached to your account
    Seek Strategic Connections Weekly
    Write Recommendations Weekly
  • 52. What is a Blog?
    A Blog is whatever YOU want it to be!
    Your Blog is your perspective on life
    Establish yourself as an Expert
    Set yourself apart from the competition
  • 53. Blog Why??
    • Blog to capture SEO
    • 54. There are THOUSANDS of Online Searches, YOU want a piece of that
    • 55. Blog about:
    • 56. Industry News
    • 57. Hobbies
    • 58. Local Events and News
    • 59. Life improvement tips
  • Blog Where??
    WORDPRESS
    .COM
    Web Hosted
    Free
    Tons of Plug-ins/Widgets
    .ORG
    Software
    You Host (ex. GoDaddy)
    More Customization
    More Plug-ins
  • 60. Traffic is the Key
  • 61. Meetup.com
    $12 per month
    Best Place to list your events!
    Thousands of searches and new users daily
    Users are notified weekly of new events
  • 62. eventbrite
    Free
    Best Event Data Tracker Comparable to Google Analytics
    Great for SEO
    Can do Ticket sales
  • 63. Online classifieds
    Free
    Highly searched
    Free
  • 64. Multimedia Strategy
    Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients
     
    Email Messages to solid referrals in a video format
     
    Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible
  • 65. HOOTSUITE
    Updates Facebook, Twitter,
    Linkedin, AND Wordpress.com
    Scheduled updates to all
    social networks –tweets, FB
    Updates
    Update Fan Pages
    Friend and Follower
    Categorization
    No Downloading required
  • 66. QUESTIONS?
    DAMIEN STEINER SMITH
    GUERRILLA SOCIAL MEDIA
    757-748-6856
    Damien.smith@guerrillasocialmedia.com
    www.guerrillasocialmedia.com