SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media ...
Web Results<br />
Search Results<br />
SEO for free<br />
Think differently<br />About <br />Social Media<br />
Build online relationships<br />
Expand your brand through<br />Word of Mouth<br />
SOCIAL MEDIA MYTH#1<br />SOCIAL MEDIA IS 4 KiDs! <br />
SOCIAL MEDIA FACT #1<br /><ul><li>2009 Demographics and Statistics Report :  276% Growth in 35-54 year old users. </li></u...
SOCIAL MEDIA FACT#2<br /><ul><li>Fastest Growing Demographic of Facebook is WOMEN OVER 55!</li></ul>http://www.insidefaceb...
SOCIAL MEDIA MYTH#2<br /><ul><li>SOCIAL NETWORKS LIKE FACEBOOK AND TWITTER ARE A FAD</li></li></ul><li>SOCIAL MEDIA FACT #...
Current Marketing<br />
Embrace Change<br />Inevitable Change<br />
What is this Change<br />Direct Selling<br />Direct Buying<br />
Paradigm Shift <br />
Paradigm Shift<br />
Social media was made for you<br />4 Charities<br />People want to help<br />People want to get involved<br />People want ...
Doing their part<br />
I Need A Better Website<br />
Hit the Road<br />
3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
What is Social Media??<br />UNSELFISH Sharing of Information<br />Becoming More Efficient Communicators<br />Building MEAN...
SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
Ties That Bind<br />
Social Evolution<br />
Choices<br />
What is Social Media 4 Charities<br />Sales Force Expansion<br />Long Term Relationship Management<br />Customer Service<b...
Capturing Top of Mind<br /><ul><li>You Talk about Your Cause
Needs, Wants Happenings
New Laws
Life Tips
Stories
Friends Passively Observe
You End up in Top of Mind
Their Friends Talk or Ask
You Get a Referral</li></li></ul><li>Old Friends = New Referrals<br />
New Aged Customer Service<br />
Reflect Your Values<br />Your Online Social Strategy is the Digital You<br />Your Personal Values Should Manifest in the D...
CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
The Law of Self Regulation<br />
Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Your Cause<br...
Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Priv...
Facebook Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Repeatedly Sharing Games and Applications with Non-Users<br />Frien...
Twitter Basics<br />Personal Social Network with STRONG Business Potential<br />Efficiency is King 140 Characters isn’t mu...
Twitter Tips<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
Twitter Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Connect Facebook to Twitter and Expect it to Run Itself<br />Don’t F...
LinkedIn Basics<br />Professional Social Network<br />Your Professional Portfolio<br />Experience<br />Specialties<br />Re...
LinkedIn Tips<br />Have a 100% Complete Profile<br />Ensure that Multiple Email addresses are attached to your account<br ...
What is a Blog?<br />A Blog is whatever YOU want it to be!  <br />Your Blog is your perspective on life<br />Establish you...
Blog Why??<br /><ul><li>Blog to capture SEO
There are THOUSANDS of Online Searches, YOU want a piece of that
Blog about:
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Social Media Revisited Charites

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  • Social Media Revisited Charites

    1. 1. SOCIAL MEDIA Revisited<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
    2. 2. Guerrilla Who?<br />US Navy<br />Legal Insurance Sales<br />Founder Guerrilla Social Media<br />Co-Organizer Social Media @ the Beach<br />Co-Founder Social Media Club Virginia Beach<br />
    3. 3. Web Results<br />
    4. 4. Search Results<br />
    5. 5. SEO for free<br />
    6. 6. Think differently<br />About <br />Social Media<br />
    7. 7. Build online relationships<br />
    8. 8.
    9. 9. Expand your brand through<br />Word of Mouth<br />
    10. 10.
    11. 11. SOCIAL MEDIA MYTH#1<br />SOCIAL MEDIA IS 4 KiDs! <br />
    12. 12. SOCIAL MEDIA FACT #1<br /><ul><li>2009 Demographics and Statistics Report : 276% Growth in 35-54 year old users. </li></ul>WHAT IS THE FASTEST GROWING<br />DEMOGRAPHIC OF FACEBOOK??<br />
    13. 13. SOCIAL MEDIA FACT#2<br /><ul><li>Fastest Growing Demographic of Facebook is WOMEN OVER 55!</li></ul>http://www.insidefacebook.com/<br />
    14. 14. SOCIAL MEDIA MYTH#2<br /><ul><li>SOCIAL NETWORKS LIKE FACEBOOK AND TWITTER ARE A FAD</li></li></ul><li>SOCIAL MEDIA FACT #3<br />FACEBOOK = 400M Users<br />TWITTER = 37M Users<br />
    15. 15. Current Marketing<br />
    16. 16. Embrace Change<br />Inevitable Change<br />
    17. 17. What is this Change<br />Direct Selling<br />Direct Buying<br />
    18. 18. Paradigm Shift <br />
    19. 19. Paradigm Shift<br />
    20. 20. Social media was made for you<br />4 Charities<br />People want to help<br />People want to get involved<br />People want to be a part of something<br />Online is the place to find those people<br />
    21. 21. Doing their part<br />
    22. 22. I Need A Better Website<br />
    23. 23. Hit the Road<br />
    24. 24. 3 Reasons to Get Social<br />Connect With People<br />Share Information<br />Increase Online Exposure<br />
    25. 25. What is Social Media??<br />UNSELFISH Sharing of Information<br />Becoming More Efficient Communicators<br />Building MEANINGFUL and Efficient Relationships in an Online Environment<br />
    26. 26. SPHERE OF INFLUENCE MARKETING<br />PEER GROUP MARKETING<br />No More Cliches<br />Sphere<br />
    27. 27. Ties That Bind<br />
    28. 28. Social Evolution<br />
    29. 29. Choices<br />
    30. 30. What is Social Media 4 Charities<br />Sales Force Expansion<br />Long Term Relationship Management<br />Customer Service<br />Brand Management<br />
    31. 31. Capturing Top of Mind<br /><ul><li>You Talk about Your Cause
    32. 32. Needs, Wants Happenings
    33. 33. New Laws
    34. 34. Life Tips
    35. 35. Stories
    36. 36. Friends Passively Observe
    37. 37. You End up in Top of Mind
    38. 38. Their Friends Talk or Ask
    39. 39. You Get a Referral</li></li></ul><li>Old Friends = New Referrals<br />
    40. 40. New Aged Customer Service<br />
    41. 41. Reflect Your Values<br />Your Online Social Strategy is the Digital You<br />Your Personal Values Should Manifest in the Digital World<br />Be Genuine – If Not People will Detect it and you are DONE.<br />
    42. 42. CONTENT IS ABOUT YOU<br />RELEVANT IS ABOUT THEM<br />What is Relevant Content?<br />
    43. 43. The Law of Self Regulation<br />
    44. 44. Facebook Basics<br />Personal Social Network<br />Share Your Life<br />Family<br />Friends<br />Hobbies<br />Your Cause<br />80/20 – ish Rule<br />80% Personal Content<br />20% Professional Content<br />Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.<br />
    45. 45. Facebook Must Do’s<br />Categorize Your Friends!<br />Categorization simplifies the usage of privacy filters<br />Set Privacy Filters to Your Comfort Level<br />ENGAGE OTHERS!<br />Post comments on friend’s updates<br />People Share info because they want to be acknowledged<br />Use the LIKE Button!<br />
    46. 46. Facebook Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Repeatedly Sharing Games and Applications with Non-Users<br />Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)<br />Repeatedly send Fan Page Suggestions to Friends<br />
    47. 47. Twitter Basics<br />Personal Social Network with STRONG Business Potential<br />Efficiency is King 140 Characters isn’t much<br />80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop<br />
    48. 48. Twitter Tips<br />@ = MENTION<br />@DAMIENSS<br />RT = RETWEET<br />RT @717REAL<br /># = HASHTAG<br />#HRVA<br />
    49. 49. Twitter Don’ts<br />DO NOT SPAM<br />Over-Asking<br />Connect Facebook to Twitter and Expect it to Run Itself<br />Don’t Friend Every Follower <br />Spammers<br />Bots<br />Scammers<br />Adult Entertainers<br />
    50. 50. LinkedIn Basics<br />Professional Social Network<br />Your Professional Portfolio<br />Experience<br />Specialties<br />Recommendations/<br /> Testimonials<br />More than just a place to find work.<br />
    51. 51. LinkedIn Tips<br />Have a 100% Complete Profile<br />Ensure that Multiple Email addresses are attached to your account<br />Seek Strategic Connections Weekly<br />Write Recommendations Weekly<br />
    52. 52. What is a Blog?<br />A Blog is whatever YOU want it to be! <br />Your Blog is your perspective on life<br />Establish yourself as an Expert<br />Set yourself apart from the competition<br />
    53. 53. Blog Why??<br /><ul><li>Blog to capture SEO
    54. 54. There are THOUSANDS of Online Searches, YOU want a piece of that
    55. 55. Blog about:
    56. 56. Industry News
    57. 57. Hobbies
    58. 58. Local Events and News
    59. 59. Life improvement tips</li></li></ul><li>Blog Where??<br />WORDPRESS<br />.COM<br />Web Hosted<br />Free<br />Tons of Plug-ins/Widgets<br />.ORG<br />Software<br />You Host (ex. GoDaddy)<br />More Customization <br />More Plug-ins<br />
    60. 60. Traffic is the Key<br />
    61. 61. Meetup.com<br />$12 per month<br />Best Place to list your events!<br />Thousands of searches and new users daily<br />Users are notified weekly of new events<br />
    62. 62. eventbrite<br />Free<br />Best Event Data Tracker Comparable to Google Analytics<br />Great for SEO<br />Can do Ticket sales<br />
    63. 63. Online classifieds<br />Free<br />Highly searched<br />Free<br />
    64. 64. Multimedia Strategy<br />Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients<br /> <br />Email Messages to solid referrals in a video format<br /> <br />Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible<br />
    65. 65. HOOTSUITE<br />Updates Facebook, Twitter, <br />Linkedin, AND Wordpress.com<br />Scheduled updates to all <br />social networks –tweets, FB <br />Updates<br />Update Fan Pages<br />Friend and Follower <br />Categorization<br />No Downloading required<br />
    66. 66. QUESTIONS?<br />DAMIEN STEINER SMITH<br />GUERRILLA SOCIAL MEDIA<br />757-748-6856<br />Damien.smith@guerrillasocialmedia.com<br />www.guerrillasocialmedia.com<br />

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