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Social Media Revisited

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This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major …

This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain

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  • Transcript

    • 1. Social Media Education Series
      SOCIAL MEDIA REVISITED
      Damien Steiner Smith
      Social Media Consultant
      Guerrilla Social Media
    • 2. Follow the conversation
      www.tweetchat.com
      Hashtag
      #YPNGSM
    • 3. Guerrilla Who?
      US Navy
      Legal Insurance Sales
      Founder Guerrilla Social Media
      Co-Organizer Social Media @ the Beach
      Co-Founder Social Media Club Virginia Beach
    • 4. Web Results
    • 5. Search Results
    • 6. SEO for free
    • 7. Justin Williams
      Justin Williams –Prosperity Mortgage
      Loan Officer
      Social Media Vision
      Founder Justified Lions
      Organizer Social Media @ The Beach
      Social Media Club Virginia Beach- Co-Founder
    • 8. Tina Merritt
      Tina Merrit
      Long and Foster Trainer
      Founder of Wolkia (Real Estate Technology and Media Education)
      Trump University Adviser and Blogger
      NAR Realtor Technology Spotlight Award Winner
    • 9. Think differently
      About
      Social Media
    • 10. Build online relationships
    • 11.
    • 12. Expand your brand through
      Word of Mouth
    • 13.
    • 14. Current Marketing
    • 15. Embrace Change
      Inevitable Change
    • 16. What is this Change
      Direct Selling
      Direct Buying
    • 17. Choices
    • 18. Statistics
      87% of home searches are done using the internet
      Business Generated via personal website
      Zero: 36%
      Over 25%: 12%
      The Average Facebook User has 150 Friends
      25% Of Facebook Users use Mobile Apps
      Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
    • 19. What is Social Media??
      UNSELFISH Sharing of Information
      Becoming More Efficient Communicators
      Building MEANINGFUL and Efficient Relationships in an Online Environment
    • 20. Everyone’s Doing it
    • 21. 3 Reasons to Get Social
      Connect With People
      Share Information
      Increase Online Exposure
    • 22. SPHERE OF INFLUECE MARKETING
      PEER GROUP MARKETING
      No More Clichés
      Sphere
    • 23. What is Social Media 4 Real Estate
      Brand Management
      Customer Service
      Long Term
      Relationship Management
      Sales Force Expansion
    • 24. Online Brand Components
    • 25. Define your brand
    • 26. Re-Define your brand
      YOU ARE YOUR BRAND!!!!
      People Buy from REALTORS
      and Agents, not Agencies
      Branding is about recognition
      not about generating income
      What is YOUR
      Branding Strategy??
    • 27. Reflect Your Values
      Your Online Social Strategy is the Digital You
      Your Personal Values Should Manifest in the Digital World
      Be Genuine – If Not People will Detect it and you are DONE.
    • 28. Old Friends = New Referrals
      • Old Friends (Generally) like to see each others be successful
      • 29. They would also like to participate in your success
      • 30. What’s the best way for them to do that?
      Pass
      Referrals
    • 31. Ask yourself why
      Why are people getting social?
      Why would anyone engage me?
      Why would anyone do business with me?
    • 32. CONTENT IS ABOUT YOU
      RELEVANT IS ABOUT THEM
      What is Relevant Content?
    • 33. Relevance Simplified
      Relevance is the manifestation of Content that is appealing to the audience
    • 34. The Law of Self Regulation
    • 35. Marketing Your peers
      Sphere
    • 36. What is a Blog?
      A Blog is whatever YOU want it to be!
      Your Blog is your perspective on life
      Establish yourself as an Expert
      Set yourself apart from the competition
    • 37. Blog Why??
      • Blog to capture SEO
      • 38. There are THOUSANDS of Real Estate Searches, YOU want a piece of that
      • 39. Blog about:
      • 40. Industry News
      • 41. Hobbies
      • 42. Local Events and News
      • 43. Business improvement tips
    • Blog How??
      Post 1 – 3 Times per Week
      60% of Blog posts should be business oriented
      Business posts should (generally) be 250 words or less
      Start blogging about things you have passion about to get warmed up
      All posts should include at least one relevant picture and links to other blog posts
      Share on social networks and get traffic by asking for feedback
    • 44. Blog Where??
      WORDPRESS
      .COM
      Web Hosted
      Free
      Tons of Plug-ins/Widgets
      .ORG
      Software
      You Host (ex. GoDaddy)
      More Customization
      More Plug-ins
    • 45. How the Sphere Works
      YOU
      Other Agents
      Industry Pros
      Non-Real Estate Connections
    • 46. Ties That Bind
    • 47. Social Evolution
    • 48. Facebook Basics
      Personal Social Network
      Share Your Life
      Family
      Friends
      Hobbies
      Business
      80/20 – ish Rule
      80% Personal Content
      20% Professional Content
      Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.
    • 49. Facebook Must Do’s
      Categorize Your Friends!
      Categorization simplifies the usage of privacy filters
      Set Privacy Filters to Your Comfort Level
      ENGAGE OTHERS!
      Post comments on friend’s updates
      People Share info because they want to be acknowledged
      Use the LIKE Button!
    • 50. Categorization Step 1
    • 51. Categorization step 2
    • 52. Categorization step 3
    • 53. Chat window Shortcut
    • 54. Facebook Don’ts
      DO NOT SPAM
      Over posted Listings
      Repeatedly Sharing Games and Applications with Non-Users
      Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
      Repeatedly send Fan Page Suggestions to Friends who reject
    • 55. Facebook for Realtors
    • 56. Twitter Basics
      Personal Social Network with STRONG Business Potential
      Efficiency is King only 140 Characters to get the message out
      80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
    • 57. Twitter Language
      @ = MENTION
      @DAMIENSS
      RT = RETWEET
      RT @717REAL
      # = HASHTAG
      #HRVA
    • 58. Twitter Tips
      Create and Organize Followers into Lists
      Similar to Categorization on Facebook
      Personalize your account
      Custom Background
      Custom Badge
      Set Privacy Filters to Your Comfort Level
      (protect your tweets)
      ENGAGE OTHERS!
      Use the @ (Mention) Feature more than anything!
    • 59. Twitter is about culture
      PROFESSIONAL
      CULTURE
      PERSONAL
      CULTURE
    • 60. Twitter Don’ts
      DO NOT SPAM
      Over posted Listings
      Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
      Repeatedly send Fan Page Suggestions to Friends
    • 61. LinkedIn Basics
      Professional Social Network
      Your Professional Portfolio
      Experience
      Specialties
      Recommendations
      More than just a place to find work.
    • 62. LinkedIn Tips
      Have a 100% Complete Profile
      Ensure that Multiple Email addresses are attached to your account
      Seek Strategic Connections Weekly
      Write Recommendations Weekly
    • 63. Active Rain
      • Real Estate centered social network
      • 64. Great Beginner platform for blogging
      • 65. Connect with Real Estate Pros across the country and find out what techniques are working in other areas.
      • 66. Military connections make for a perfect long range networking and referral system
    • Active Rain
      Branded blogging platform
      Modify you’re A/R blog and make it personal
      Your Active Rain Strategy should be about talking to customers FIRST not agents
    • 67. Zillow
      • 9 Million Visitors per month!
      • 68. Add listings manually or via a feed sent to Zillow for FREE
      • 69. Some firms already feed in so ask
      • 70. Postings with rich information including: unlimited photos, link to a virtual tour, link to an external Web site.
      • 71. Good place to post and participate in discussion with both industry pros and buyers
    • Zillow Listing Power
      Home Q&A section
      All users can ask questions – you as an expert can answer
      Market Open Houses
      People rarely look in the paper for open houses – they look online.
      Capture SEO
      Mobile Apps to stay in touch with potential clients 24/7
      Local Ads are awesome and cheap
    • 72. Trulia
      Great Statistics Tracking
      Trulia Voices – Q&A Feature
      Perfect for finding blog topics
      Trulia actively drives leads to your website
      Combines listing credentials and Q&A expertise to help users find you
      Local Ads are awesome and cheap
    • 73. Trulia Listing
      Listing
      INFO
    • 74. Trulia Listing
      Neighborhood INFO
    • 75. Trulia Listing
      Public Record
      INFO
    • 76. Trulia Listing
      Comparable
      Area
      Listings
    • 77. Trulia Listing
      City Home Value Stats
    • 78. Funnel your peers
      • Encourage Website and Blog Visitors to Get Social
      • 79. Encourage Social Network friends and followers to give you feedback on content
      • 80. Ask Close Friends to Share with their networks
    • Capturing Top of Mind
      • You Talk about Real Estate
      • 81. Listings
      • 82. New Laws
      • 83. Buying Tips
      • 84. Friends Passively Observe
      • 85. You End up in Top of Mind
      • 86. Their Friends Talk or Ask
      • 87. You Get a Referral
    • New Aged Customer Service
      • Master efficient client communication
      • 88. Master the Follow Up
      • 89. Master keeping clients in the loop
    • Traffic is the Key
    • 90. QUESTIONS?
      DAMIEN STEINER SMITH
      GUERRILLA SOCIAL MEDIA
      757-748-6856
      Damien.smith@guerrillasocialmedia.com
      www.guerrillasocialmedia.com

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