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Social Media Revisited

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This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major...

This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain

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Social Media Revisited Social Media Revisited Presentation Transcript

  • Social Media Education Series
    SOCIAL MEDIA REVISITED
    Damien Steiner Smith
    Social Media Consultant
    Guerrilla Social Media
  • Follow the conversation
    www.tweetchat.com
    Hashtag
    #YPNGSM
  • Guerrilla Who?
    US Navy
    Legal Insurance Sales
    Founder Guerrilla Social Media
    Co-Organizer Social Media @ the Beach
    Co-Founder Social Media Club Virginia Beach
  • Web Results
  • Search Results
  • SEO for free
  • Justin Williams
    Justin Williams –Prosperity Mortgage
    Loan Officer
    Social Media Vision
    Founder Justified Lions
    Organizer Social Media @ The Beach
    Social Media Club Virginia Beach- Co-Founder
  • Tina Merritt
    Tina Merrit
    Long and Foster Trainer
    Founder of Wolkia (Real Estate Technology and Media Education)
    Trump University Adviser and Blogger
    NAR Realtor Technology Spotlight Award Winner
  • Think differently
    About
    Social Media
  • Build online relationships
  • Expand your brand through
    Word of Mouth
  • Current Marketing
  • Embrace Change
    Inevitable Change
  • What is this Change
    Direct Selling
    Direct Buying
  • Choices
  • Statistics
    87% of home searches are done using the internet
    Business Generated via personal website
    Zero: 36%
    Over 25%: 12%
    The Average Facebook User has 150 Friends
    25% Of Facebook Users use Mobile Apps
    Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
  • What is Social Media??
    UNSELFISH Sharing of Information
    Becoming More Efficient Communicators
    Building MEANINGFUL and Efficient Relationships in an Online Environment
  • Everyone’s Doing it
  • 3 Reasons to Get Social
    Connect With People
    Share Information
    Increase Online Exposure
  • SPHERE OF INFLUECE MARKETING
    PEER GROUP MARKETING
    No More Clichés
    Sphere
  • What is Social Media 4 Real Estate
    Brand Management
    Customer Service
    Long Term
    Relationship Management
    Sales Force Expansion
  • Online Brand Components
  • Define your brand
  • Re-Define your brand
    YOU ARE YOUR BRAND!!!!
    People Buy from REALTORS
    and Agents, not Agencies
    Branding is about recognition
    not about generating income
    What is YOUR
    Branding Strategy??
  • Reflect Your Values
    Your Online Social Strategy is the Digital You
    Your Personal Values Should Manifest in the Digital World
    Be Genuine – If Not People will Detect it and you are DONE.
  • Old Friends = New Referrals
    • Old Friends (Generally) like to see each others be successful
    • They would also like to participate in your success
    • What’s the best way for them to do that?
    Pass
    Referrals
  • Ask yourself why
    Why are people getting social?
    Why would anyone engage me?
    Why would anyone do business with me?
  • CONTENT IS ABOUT YOU
    RELEVANT IS ABOUT THEM
    What is Relevant Content?
  • Relevance Simplified
    Relevance is the manifestation of Content that is appealing to the audience
  • The Law of Self Regulation
  • Marketing Your peers
    Sphere
  • What is a Blog?
    A Blog is whatever YOU want it to be!
    Your Blog is your perspective on life
    Establish yourself as an Expert
    Set yourself apart from the competition
  • Blog Why??
    • Blog to capture SEO
    • There are THOUSANDS of Real Estate Searches, YOU want a piece of that
    • Blog about:
    • Industry News
    • Hobbies
    • Local Events and News
    • Business improvement tips
  • Blog How??
    Post 1 – 3 Times per Week
    60% of Blog posts should be business oriented
    Business posts should (generally) be 250 words or less
    Start blogging about things you have passion about to get warmed up
    All posts should include at least one relevant picture and links to other blog posts
    Share on social networks and get traffic by asking for feedback
  • Blog Where??
    WORDPRESS
    .COM
    Web Hosted
    Free
    Tons of Plug-ins/Widgets
    .ORG
    Software
    You Host (ex. GoDaddy)
    More Customization
    More Plug-ins
  • How the Sphere Works
    YOU
    Other Agents
    Industry Pros
    Non-Real Estate Connections
  • Ties That Bind
  • Social Evolution
  • Facebook Basics
    Personal Social Network
    Share Your Life
    Family
    Friends
    Hobbies
    Business
    80/20 – ish Rule
    80% Personal Content
    20% Professional Content
    Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.
  • Facebook Must Do’s
    Categorize Your Friends!
    Categorization simplifies the usage of privacy filters
    Set Privacy Filters to Your Comfort Level
    ENGAGE OTHERS!
    Post comments on friend’s updates
    People Share info because they want to be acknowledged
    Use the LIKE Button!
  • Categorization Step 1
  • Categorization step 2
  • Categorization step 3
  • Chat window Shortcut
  • Facebook Don’ts
    DO NOT SPAM
    Over posted Listings
    Repeatedly Sharing Games and Applications with Non-Users
    Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    Repeatedly send Fan Page Suggestions to Friends who reject
  • Facebook for Realtors
  • Twitter Basics
    Personal Social Network with STRONG Business Potential
    Efficiency is King only 140 Characters to get the message out
    80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
  • Twitter Language
    @ = MENTION
    @DAMIENSS
    RT = RETWEET
    RT @717REAL
    # = HASHTAG
    #HRVA
  • Twitter Tips
    Create and Organize Followers into Lists
    Similar to Categorization on Facebook
    Personalize your account
    Custom Background
    Custom Badge
    Set Privacy Filters to Your Comfort Level
    (protect your tweets)
    ENGAGE OTHERS!
    Use the @ (Mention) Feature more than anything!
  • Twitter is about culture
    PROFESSIONAL
    CULTURE
    PERSONAL
    CULTURE
  • Twitter Don’ts
    DO NOT SPAM
    Over posted Listings
    Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)
    Repeatedly send Fan Page Suggestions to Friends
  • LinkedIn Basics
    Professional Social Network
    Your Professional Portfolio
    Experience
    Specialties
    Recommendations
    More than just a place to find work.
  • LinkedIn Tips
    Have a 100% Complete Profile
    Ensure that Multiple Email addresses are attached to your account
    Seek Strategic Connections Weekly
    Write Recommendations Weekly
  • Active Rain
    • Real Estate centered social network
    • Great Beginner platform for blogging
    • Connect with Real Estate Pros across the country and find out what techniques are working in other areas.
    • Military connections make for a perfect long range networking and referral system
  • Active Rain
    Branded blogging platform
    Modify you’re A/R blog and make it personal
    Your Active Rain Strategy should be about talking to customers FIRST not agents
  • Zillow
    • 9 Million Visitors per month!
    • Add listings manually or via a feed sent to Zillow for FREE
    • Some firms already feed in so ask
    • Postings with rich information including: unlimited photos, link to a virtual tour, link to an external Web site.
    • Good place to post and participate in discussion with both industry pros and buyers
  • Zillow Listing Power
    Home Q&A section
    All users can ask questions – you as an expert can answer
    Market Open Houses
    People rarely look in the paper for open houses – they look online.
    Capture SEO
    Mobile Apps to stay in touch with potential clients 24/7
    Local Ads are awesome and cheap
  • Trulia
    Great Statistics Tracking
    Trulia Voices – Q&A Feature
    Perfect for finding blog topics
    Trulia actively drives leads to your website
    Combines listing credentials and Q&A expertise to help users find you
    Local Ads are awesome and cheap
  • Trulia Listing
    Listing
    INFO
  • Trulia Listing
    Neighborhood INFO
  • Trulia Listing
    Public Record
    INFO
  • Trulia Listing
    Comparable
    Area
    Listings
  • Trulia Listing
    City Home Value Stats
  • Funnel your peers
    • Encourage Website and Blog Visitors to Get Social
    • Encourage Social Network friends and followers to give you feedback on content
    • Ask Close Friends to Share with their networks
  • Capturing Top of Mind
    • You Talk about Real Estate
    • Listings
    • New Laws
    • Buying Tips
    • Friends Passively Observe
    • You End up in Top of Mind
    • Their Friends Talk or Ask
    • You Get a Referral
  • New Aged Customer Service
    • Master efficient client communication
    • Master the Follow Up
    • Master keeping clients in the loop
  • Traffic is the Key
  • QUESTIONS?
    DAMIEN STEINER SMITH
    GUERRILLA SOCIAL MEDIA
    757-748-6856
    Damien.smith@guerrillasocialmedia.com
    www.guerrillasocialmedia.com