Advanced social media strategies

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Advanced social media strategies

  1. 1. Advanced social media strategies<br />Sponsored By:<br />Damien Steiner Smith<br />Social Media Consultant<br />Guerrilla Social Media<br />
  2. 2. Follow the conversation<br />www.tweetchat.com<br />Hashtag <br />#YPNGSM<br />
  3. 3. Pop Quiz<br />What Did I Do Before I Started Guerrilla Social Media<br />
  4. 4.
  5. 5. Drive traffic<br />
  6. 6. MLS on Steroids<br />
  7. 7. Social exposure<br />
  8. 8. What is Google juice?<br />
  9. 9. Google is about relevance<br />
  10. 10. Its not that complicated<br />Words<br />Outbound Links<br />Inbound Links<br />
  11. 11. Power of words<br />People Hate Words<br />Google Loves Words<br />
  12. 12. Balance of power<br />
  13. 13. Balance words with content<br />Analyze <br />Find applicable keywords<br />Optimize<br />Site<br />Blog<br />Social Networks<br />Balance<br />Keywords must be relevant and in context<br />
  14. 14. Outbound Linking 101<br /><ul><li>Internal Linking
  15. 15. Linkbacks</li></li></ul><li>Why use Hyperlinks?<br /><ul><li>Google Associates Hyperlinks with Keywords to help establish Relevance</li></li></ul><li>Link to yourself<br /><ul><li>Link to pages on your sites
  16. 16. Link to your Sites Together
  17. 17. Link your Profiles together
  18. 18. Link your Sites to Your Profiles</li></li></ul><li>How to Link to yourself<br /><ul><li>Find Relevant terms
  19. 19. Highlight them with Hyperlinks to your pages</li></li></ul><li>How to Link to yourself<br />Point This Term<br />
  20. 20. How to Link to yourself<br />To YOUR WebSite<br />
  21. 21. Instant Relevance<br />
  22. 22. Link to others<br />
  23. 23. Linkbacks<br />Allow you to notify another site that you wrote something related to what is written on a specific page. <br />This improves the chances of contributors to this page noticing that you gave them credit for something, or that you improved upon something they wrote.<br />
  24. 24. Trackbacks<br />A Pingback is a signal (ping) sent from one site to another that contains a Link. <br />When the receiving Site gets the notification signal, it automatically goes back to Site A checking for the existence of a live incoming link, if it exists, the Pingback is recorded successfully. <br />
  25. 25. REFbacks<br />A Refback is also a link. In this case, Site A (link originator) does not need to "tell" anything to Site B (receptor). <br />Instead, the receptor Site "discovers" this link immediately after the first web visitor gets to the site by clicking on the link<br />
  26. 26. How to Link to others<br />Point This Term<br />
  27. 27. How to Link to others<br />To This Site<br />
  28. 28. Instant Appreciation<br />
  29. 29. Pop Quiz<br />Why Don’t Individual Agents Need Fan Pages?<br />
  30. 30. Dilutes your brand<br />
  31. 31. visibility<br />
  32. 32. Social Bookmarking<br />SHARE<br />ORGANIZE<br />SEARCH<br />MANAGE<br />Capture SEO<br />More INBOUND Links<br />More Relevance<br />
  33. 33. Social Bookmarking with DIGG<br />Connect With Facebook<br />
  34. 34. Social Bookmarking with DIGG<br />Connect With Facebook<br />
  35. 35. Social Bookmarking with DIGG<br />Login<br />
  36. 36. Social Bookmarking with DIGG<br />Submit New<br />
  37. 37. Social Bookmarking with DIGG<br />Input URL<br />
  38. 38. Social Bookmarking with DIGG<br />CREATE SEO Friendly Title<br />
  39. 39. Social Bookmarking with DIGG<br />Fill in Description: More SEO<br />
  40. 40. Social Bookmarking with DIGG<br />Choose Image<br />
  41. 41. Select Topic category<br />
  42. 42. Preview<br />
  43. 43. Social Bookmarking with DIGG<br />Submit Story<br />
  44. 44. Digg frequently<br />
  45. 45. Digg frequently<br />
  46. 46. Pop Quiz<br />Name TWO Twitter Listening Tools Mentioned Last Class<br />
  47. 47.
  48. 48. Pump up your listings<br />
  49. 49. Who Cares about Other Sites?<br />
  50. 50. Who KNOWS about your site?<br />
  51. 51. Why do WE Care????????<br />
  52. 52. Why do WE Care????????<br />
  53. 53. Compare on trulia<br />Pictures are crucial!<br />
  54. 54. Compare on trulia<br />More details is better<br />
  55. 55. Syndicated Guinea pig??<br />
  56. 56. Pop Quiz<br />Name The MAJOR Difference Between TweetDeck and HootSuite<br />
  57. 57. Twitter: #1 in news<br />
  58. 58. What is a twitter feed? <br />Way to subscribe to RSS Feeds of Blogs, News and Websites<br />
  59. 59. Make your own news<br />Subscribe to Experts<br />Subscribe to Friends<br />Subscribe to things that interest You<br />
  60. 60. How To Subscribe<br />
  61. 61. Out of the shell scenario<br />
  62. 62. Facebook as a powertool<br />
  63. 63. Realtors Helping Realtors<br /><ul><li>Like, Comment on and/or Give Feedback for Other agents posts
  64. 64. Help get visibility in their sphere (‘Most Recent’ Feed)
  65. 65. Every Agent on a given team should have multiple Likes and comments</li></li></ul><li>Rally the troops<br /><ul><li>Utilize your Sphere of Influence
  66. 66. Pick 10 People
  67. 67. Ask them for feedback, then to Share Your Content</li></li></ul><li>Utilize the tag feature often!<br />Tag Clients<br />Tag POTENTIAL Clients<br />Tag Agents<br />Tag Friends<br />Tag Pages<br />Tag Events<br />
  68. 68. How to Tag<br /><ul><li>Use the @ Symbol in the Status Update Window
  69. 69. Begin typing a Name
  70. 70. Facebook will autofind</li></li></ul><li>How to Tag<br /><ul><li>Name will highlight as a blue Hyperlink</li></li></ul><li>Instant Recognition<br />
  71. 71. Facebook Scenario<br />
  72. 72. Broker Boot camp<br />Every sold home should be showcased on the Fan Page<br />Every Customer Should be tagged<br />Every Agent should be acknowledged for achievements<br />
  73. 73. Sponsored By<br />

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