Response <ul><li>UK Search Marketing Report 2009 </li></ul><ul><li>Online survey in February and March 2009 </li></ul><ul>...
Which methods do you use to generate consumer leads? Online Lead Generation (B2C) Report 2009
How much did SEO spend change 2008-2009? 11% of companies surveyed are spending  more than £100,000  annually on  search e...
How much did spend on paid search change 2008-2009? 15% of companies surveyed are spending  more than £500,000  annually o...
Do you expect your budgets to increase/decrease?
What is more important in terms of impact on your brand?
How successful were your social media campaigns? Were your organisation's social media campaigns more or less successful t...
<ul><li>John (Nelson) Wanamaker  (July 11, 1838 – December 12, 1922) was a much respected and admired  United States  merc...
Analytics continues to move up the agenda… <ul><li>The proportion of companies who say they are tracking paid search ROI e...
Changes in SEO tracking 2008 - 2009
Change in paid search services used 2008-2009
Change in SEO search services used 2008-2009
Summary <ul><li>Search volume continues to grow as belt tightening demands more transparent media. </li></ul><ul><li>SEO s...
Upcoming SlideShare
Loading in …5
×

Search Engine Strategies London 2010 - Industry Update

657 views
614 views

Published on

http://www.guava.co.uk Edward Cowell Presentation from the State of the U.K. Industry Discussion Panel SES 2010.

# Co-Moderators:
Mike Grehan, Global VP Content, SES/Search Engine Watch/ClickZ
Helen Alexander, Chairman, Incisive Media, Sr Advisor, Bain Captial and President, the CBI
Click to close
Speaker Profile

# Speakers:
Kirsten Mangers, Founder and Chief Executive Officer, WebVisible, Inc.
Bill Staples, Director of Search, GroupM UK
Jonathan Beeston, Client Services Director, Europe, Efficient Frontier
Edward (Teddie) Cowell, SEO Director, Guava

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
657
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search Engine Strategies London 2010 - Industry Update

  1. 1. Response <ul><li>UK Search Marketing Report 2009 </li></ul><ul><li>Online survey in February and March 2009 </li></ul><ul><ul><ul><li>436 company search marketers </li></ul></ul></ul><ul><ul><ul><li>341 supplier respondents </li></ul></ul></ul><ul><li>SMEs and Blue Chips </li></ul><ul><li>Range of sectors </li></ul><ul><li>Keep and eye out for: </li></ul><ul><li>guava.co.uk/uksem2010 </li></ul>
  2. 2. Which methods do you use to generate consumer leads? Online Lead Generation (B2C) Report 2009
  3. 3. How much did SEO spend change 2008-2009? 11% of companies surveyed are spending more than £100,000 annually on search engine optimisation. SEO > Budget rise than PPC 2008-2009.
  4. 4. How much did spend on paid search change 2008-2009? 15% of companies surveyed are spending more than £500,000 annually on paid search .
  5. 5. Do you expect your budgets to increase/decrease?
  6. 6. What is more important in terms of impact on your brand?
  7. 7. How successful were your social media campaigns? Were your organisation's social media campaigns more or less successful than you expected?
  8. 8. <ul><li>John (Nelson) Wanamaker (July 11, 1838 – December 12, 1922) was a much respected and admired United States merchant, religious leader, civic and political figure, considered the father of modern advertising . Wanamaker was born in Philadelphia , Pennsylvania . </li></ul>&quot;I know I waste half the money I spend on advertising, the problem is, I don't know which half .&quot; - John Wannamaker
  9. 9. Analytics continues to move up the agenda… <ul><li>The proportion of companies who say they are tracking paid search ROI effectively has increased from 33% last year to 45% in 2009. </li></ul><ul><li>For SEO, there has been an even bigger increase, from 20% to 35%. </li></ul>
  10. 10. Changes in SEO tracking 2008 - 2009
  11. 11. Change in paid search services used 2008-2009
  12. 12. Change in SEO search services used 2008-2009
  13. 13. Summary <ul><li>Search volume continues to grow as belt tightening demands more transparent media. </li></ul><ul><li>SEO saw the biggest rise in budgets over the past 12 months, and still perceived as most important for ‘the brand’’ </li></ul><ul><li>Social media will increasingly becoming part of the mix, influencing search engine ranking algorithms from a content and user perspective. Search engines will increasingly be required to organise those channels. </li></ul><ul><li>We have got to continue working on improving how we measure and attribute value to search. </li></ul>

×