Writing for the Web: Politics in Social Media Introduction to the web The birth of SEO Importance of text and content Link baiting Case study: How the internet and social media helped Barack Obama in his political campaign. Online buzz for all candidates #1 on Google for “Change” The website Onsite SEO Online PR Articles Blogging FaceBook MySpace, Digg and Twitter YouTube

Introduction to the web

The birth of SEO

Importance of text and content

Link baiting

Case study: How the internet and social media helped Barack Obama in his political campaign.

Online buzz for all candidates

#1 on Google for “Change”

The website

Onsite SEO

Online PR

Articles

Blogging

FaceBook

MySpace, Digg and Twitter

YouTube

1.5 Billion People http:// www.internetworldstats.com/stats.htm

More and more people use the Internet

Search Engines a Key Source for Delivering All Media “ The biggest rise in use and credibility has been search engines such as Google and Yahoo” [...] “As they deliver news to millions of desktops and enable consumers to quickly sift through multiple sources, they are now perceived as news brands themselves.” www.ketchum.com , UK Media Survey 2009

“ The biggest rise in use and credibility has been search engines such as Google and Yahoo” [...] “As they deliver news to millions of desktops and enable consumers to quickly sift through multiple sources, they are now perceived as news brands themselves.”

www.ketchum.com , UK Media Survey 2009

The Past Writers could offer: 1. Email marketing copy 2. Webcopy

Writers could offer:

1. Email marketing copy

2. Webcopy

The Birth of Search Engine Optimisation

The Present Search Engine Optimisation Ranking high in search engines

Search Engine Optimisation

Ranking high in search engines

Search Engine Rankings 90%+ Traffic comes from the first page. 53% of people click on the number one spot. Being number 1 for a phrase means you control the conversation.

90%+ Traffic comes from the first page.

53% of people click on the number one spot.

Being number 1 for a phrase means you control the conversation.

How Do We Rank On Search Engines? 1. On-site copy that is easily identified by Search Engines. 2. Hyperlinks from other websites.

How Do We Rank On Search Engines?

1. On-site copy that is easily identified by Search Engines.

2. Hyperlinks from other websites.

LINKBAIT

Linkbait types Website copy Articles PR Blogging Social Media

Website copy

Articles

PR

Blogging

Social Media

Website Copy

Articles

SEO Press Releases

Blogging

RSS

Social Media

Social Networks

Social News

Obama Linkbait

Social Bookmarking

Micro-Blogging (Twitter)

The Future