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  • 1. 1The Chemists India Trusts TM May 2014May 2014
  • 2. 2The Chemists India Trusts TM Guardian Day Celebration
  • 3. 3The Chemists India Trusts TM Index May Offers Offer of the Month Senior citizen programLoyalty Program 1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card Special Alliance 1. Guardian Stand – Planogram 2. Choose & Save stand Visual Merchandise 1. Q1 – 2014-15 IssueGHC
  • 4. 4The Chemists India Trusts TM - Mega Offer - Bundle Offers - Discounts - Other Offers Offers of the month.
  • 5. 5The Chemists India Trusts TM Mega Offer – GNC GNC Promotion Construct - 25% discount on all GNC powders. -30% discount on all other GNC products except GNC Gold Card. -50% Discount on GNC Gold Card Membership Fee & GNC Gold Card Renewal Fee Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st May’14 till 31st May’14 MEMBERS GET MORE CAMPAIGN (1st – 31se May’14)
  • 6. 6The Chemists India Trusts TM 10% Discount • Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml • Guardian Xtracare Aloe Vera Gel 100gm Discount Offers
  • 7. 7The Chemists India Trusts TM Other Offers 1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF 2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF 3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/- 4.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/- 5. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF 6. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF 7. Guardian Xtra Muscle 100% Whey Protein (Vanilla) 2lb MRP Rs 2499 Offer Price Rs 2249 Save Rs 250 8. Guardian Xtraveda Safed Musli Tone 1x60 MRP Rs 799 Offer Price Rs 700 Save Rs 99
  • 8. 8The Chemists India Trusts TM GNC Offers 1. GNC Triflex Fast Acting Tab 1x120, MRP Rs.4449/- get discount of Rs.1450/- 2. GNC Mens Mega Men. Tab 1x28, MRP Rs.1099/- get discount of Rs.400/- 3. GNC Vitamin C 1000 TR Tab 1x90, MRP Rs.1949/- get discount of Rs.650/- 4. GNC Thermoburst Cap 1x90, MRP Rs.3099/- get discount of Rs.1100/- 5. GNC Womens Ultra Mega Tab 1x180, MRP Rs.3999/- get discount of Rs.1400/-
  • 9. 9The Chemists India Trusts TM FMCG Offers 1. 10% OFF On Pampers, Huggies and MamyPoko 2. 10% OFF On All Range of Engage Deo 3. UPTO Rs 25 Off on J&J Baby care Products 4. Rs 8 Off on J and J Clean and Clear Foaming Facial Wash 100ml 5. Flat 25% OFF On equal Calorie Sweetener on all Range. 6. Rs 51 OFF On NIVEA Deo’s double pack 7. Rs 7 Off on Stayfree Dry Max Monarch Ultrathin All Night 7x1
  • 10. 10The Chemists India Trusts TM Focus Category of the Month- QUIT SMOKING Guardian Care Zone & POS should feature the above mentioned products. 31st May is Anti Tobacco Day Guardian Care Zone & POS Display 1.Switch Electronic Cigarette 2.Herbal Cigarette 3.Nicorex Gum
  • 11. 11The Chemists India Trusts TM -Offers for Sr.Citizen, Free Reminder Service, ProcessLoyalty Program.
  • 12. 12The Chemists India Trusts TM Sr. Citizen - Free Reminder Service (FRS)
  • 13. 13The Chemists India Trusts TM FRS & Sr. Citizen Program Collaterals 10.1% discount on Prescription Medicines We will communicate the Offer to our Senior Citizen members through: • Ad in Guardian Health Chronicle • Email & SMS Blast
  • 14. 14The Chemists India Trusts TM FRS Process - System Implementation
  • 15. 15The Chemists India Trusts TM - Jet Privilege Earn JP Miles while shopping with Guardian - Citibank & ICICI Card members get 10% discount. - FreeCharge.in - SBI Credit Card members get 10% discount. - American Express 10 Time Reward Points Special Alliances
  • 16. 16The Chemists India Trusts TM Special Alliance : Jet Airways Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy. Kindly note: • Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed. • Not valid on products on discount or offer
  • 17. 17The Chemists India Trusts TM Special Alliance: Citibank & ICICI We have a Tie Up with CITIBANK 10% Cash Back on bill Value of Rs 1000/- or above… Offer valid for FMHG,GNC & Guardian brands. Not applicable for FMCG products. *Remove the current Tent Card, You will receive the new tent card. ICICI Their credit / debit card members would get a “10% discount on GNC, & Guardian Brands” Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide). The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.
  • 18. 18The Chemists India Trusts TM Special Alliance – Freecharge.in & SBI Credit Card 10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.in Line discount We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above
  • 19. 19The Chemists India Trusts TM American Express Card 10 time reward Points All American Express Cardholder will earn 10 Times Reward pints while shopping at Guardian Pharmacy & Paying by American Express Card. System will automatically calculate the reward point & nothing need to be done at the time of Billing.
  • 20. 20The Chemists India Trusts TM System Implementation
  • 21. 21The Chemists India Trusts TM - Guardian Stand at stores - Planogram - Choose & Save Stand – Product Placement - New Product Launch Private Label
  • 22. 22The Chemists India Trusts TM Guardian Stand (at select stores) Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub. Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash Juices This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.
  • 23. 23The Chemists India Trusts TM Guardian Stand (at select stores) Himalaya Facewash Natures Essence Aloe vera gel Lactocalamine Himalaya Hand Sanitizer Xtracare Neem Facewash Xtracare Aloe vera gel XtraCalamine Xtracare Hand Sanitizer
  • 24. 24The Chemists India Trusts TM Guardian New Product Launch – Vitality Xtravital Eye Health MRP – Rs 299 Product Highlights •Prevents Macular Degeneration •Essential Nutrients for Normal Vision New Pack Xtravital Men / Women Health MRP – Rs 225 Each Product Highlights •Reduces Stress •Boosts Immune System •Provides Essential Vitamins & Minerals
  • 25. 25The Chemists India Trusts TM Guardian New Product Launch – Personal Hygiene Ear Buds Pack of 200 - MRP - 65 Product Highlights •100% cotton. Ear Buds Pack of 100 - MRP - 40 Product Highlights •100% cotton.
  • 26. 26The Chemists India Trusts TM Guardian New Product Launch – Weight Loss Xtraslim Acai Berry - MRP Rs 1999 Product Highlights •Natural Fat Loss Supplement •Eliminates Toxins Xtraslim Fat Burner - MRP Rs 1499 Product Highlights •Dietary Supplement •Help in Loss of Fat
  • 27. 27The Chemists India Trusts TM Guardian New Product Launch - Ayurveda Product Highlights •Anti Bacterial •Reduces cholesterol XtraVeda Neem MRP Rs 90 XtraVeda Tulsi MRP Rs 90 XtraVeda Garlic MRP Rs 90 Product Highlights •Natural Blood Purifier Product Highlights •Build Immunity •Prevent Cough & Cold
  • 28. 28The Chemists India Trusts TM SWITCH Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil •Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking Guardian New Product Launch - Quit Smoking MRP - 375
  • 29. 29The Chemists India Trusts TM Guardian New Product Launch – Quit Smoking SWITCH Herbal Cigarette Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains herbal Ingredients formula •Zero Tobacco •Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking MRP - 75
  • 30. 30The Chemists India Trusts TM Guardian New Product Launch – Health Xtraveda Honey MRP – Rs 140 100% Natural Farm Honey Xtraveda Honey & Lemon MRP – Rs 180 100% Natural Farm Honey
  • 31. 31The Chemists India Trusts TM Guardian New Product Launch - Vitality Xtraveda Shilajeet MRP – Rs 199 •Powerful antioxidant that restores strength, energy and vitality in men and women •Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda •Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour •Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections Xtraveda Safed Musli Tone MRP – Rs 799 •Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women •Works as an effective anti-ageing treatment and restores youthful vigour •Improves strength and stamina and enhances well being
  • 32. 32The Chemists India Trusts TM Xtravital Heart Health MRP – Rs 650 •Improves heart muscle functioning •Manages blood pressure in people with hypertension •Boosts overall immune functions Xtravital Joint Health MRP – Rs 770 •Repairs and rebuilds cartilage •Maintains integrity of joints •Promotes joint mobility and flexibility Guardian New Product Launch - Vitality
  • 33. 33The Chemists India Trusts TM - Overview of Q1 – 2014-15 Edition Guardian Health Chronicle GHC
  • 34. 34The Chemists India Trusts TM Guardian Health Chronicle Now Priced at Rs 30/copy Guardian Health Chronicle - April to June Month
  • 35. 35The Chemists India Trusts TM Guardian Health Chronicle would be given FREE for Rs 300/- & above. Guardian Health Chronicle - April to June Month Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers. Guardian Switch GNC Mega MenCover Page
  • 36. 36The Chemists India Trusts TM Thank You