We guardians  March 2014
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We guardians March 2014

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We guardians  March 2014 We guardians March 2014 Presentation Transcript

  • March 2014 March 2014 The Chemists India Trusts TM 1
  • Guardian Day Celebration The Chemists India Trusts TM 2
  • Index Offer of the Month Loyalty Program Special Alliance Visual Merchandise GHC March Offers Senior citizen program 1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card , 1. Guardian Stand – Planogram 2. Choose & Save stand 1. Q4 – 2013-14 Issue The Chemists India Trusts TM 3 View slide
  • Offers of the month. - Mega Offer Bundle Offers Discounts Other Offers The Chemists India Trusts TM 4 View slide
  • Mega Offer – GNC MEMBERS GET MORE CAMPAIGN (1st – 31st March’14) GNC Promotion Construct - 25% discount on all GNC powders. - 20% discount on all other GNC products, if a customer is buying only 1 Qty from the GNC ranges except GNC Gold Card - 30% discount on all other GNC products if a customer is buying any 2 or above Qty from the GNC ranges except GNC Powders & Gold Card Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st March’14 till 31st March’14 The Chemists India Trusts TM 5
  • Discount Offers 10% Discount • Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml • Guardian Xtracare Aloe Vera Gel 100gm The Chemists India Trusts TM 6
  • Other Offers 1.The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF 2.The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF 3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 2 lb, MRP Rs.999/-, Offer Price Rs.849/- ,Save Rs.150/4.Buy Xtraveda Safed Musli Tone 1x60 MRP Rs.799/- , Offer Price Rs.700/- , Save Rs.99/5.Buy Guardian Xtracare Soaps (Gift Pack) 3x125gm MRP Rs. 225/- , Offer Price Rs. 200/-, Save Rs. 25/6. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % OFF 7. Guardian Xtracare Cold Cream 100gm, MRP Rs. 70/-, 20% OFF The Chemists India Trusts TM 7
  • GNC Offers 1.GNC Flaxseed Oil Softgel Cap 1000mg 1x90, MRP Rs.1799/- get discount of Rs.450/2.GNC Chromium Picolinate Tab 500mcg 1x90, MRP Rs.1699/- get discount of Rs.550/3.GNC Chromium Picolinate Cap 200mcg 1x90, MRP Rs.1199/- get discount of Rs.350/4.GNC Triple Ginseng Cap 1x90, MRP Rs.2499/- get discount of Rs.700/5.GNC Mens Mega Men Cap 1x90, MRP Rs.2599/-, get discount of Rs.650/6.GNC Womens Ultra Mega Tab 1x90, MRP Rs.2449/- get discount of Rs.700/- The Chemists India Trusts TM 8
  • Focus Category of the Month- Feminine Hygiene, Baby Care & Immunity & Season change. Guardian Care Zone & POS Display 1. Sanitary Pads 2. Skin & Hair Care 3. Tulsi Giloy Syrup 4. XtraVital Women 5. Diapers Guardian Care Zone & POS should feature the above mentioned products. The Chemists India Trusts TM 9
  • Loyalty Program. -Offers for Sr.Citizen, Free Reminder Service, Process The Chemists India Trusts TM 10
  • Sr. Citizen - Free Reminder Service (FRS) The Chemists India Trusts TM 11
  • FRS & Sr. Citizen Program Collaterals 10.1% discount on Prescription Medicines We will communicate the Offer to our Senior Citizen members through: • Ad in Guardian Health Chronicle • Email & SMS Blast The Chemists India Trusts TM 12
  • FRS Process - System Implementation The Chemists India Trusts TM 13
  • Special Alliances - Jet Privilege Earn JP Miles while shopping with Guardian - Citibank & ICICI Card members get 10% discount. - FreeCharge.in - SBI Credit Card members get 10% discount. - American Express 10 Time Reward Points The Chemists India Trusts TM 14
  • Special Alliance : Jet Airways Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy. Kindly note: • Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed. • Not valid on products on discount or offer The Chemists India Trusts TM 15
  • Special Alliance: Citibank & ICICI We have a Tie Up with CITIBANK 10% Cash Back on bill Value of Rs 1000/- or above… Offer valid for FMHG,GNC & Guardian brands. Not applicable for FMCG products. *Remove the current Tent Card, You will receive the new tent card. ICICI Their credit / debit card members would get a “10% discount on GNC, & Guardian Brands” Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide). The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default. The Chemists India Trusts TM 16
  • Special Alliance – Freecharge.in & SBI Credit Card 10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.in Line discount We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above The Chemists India Trusts TM 17
  • American Express Card 10 time reward Points All American Express Cardholder will earn 10 Times Reward pints while shopping at Guardian Pharmacy & Paying by American Express Card. System will automatically calculate the reward point & nothing need to be done at the time of Billing. The Chemists India Trusts TM 18
  • System Implementation The Chemists India Trusts TM 19
  • Private Label - Guardian Stand at stores - Planogram - Choose & Save Stand – Product Placement - New Product Launch The Chemists India Trusts TM 20
  • Guardian Stand (at select stores) This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products. Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub. Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash Juices The Chemists India Trusts TM 21
  • Guardian Stand (at select stores) Xtracare Hand Sanitizer Himalaya Hand Sanitizer Xtracare Neem Facewash Himalaya Facewash Lactocalamine XtraCalamine Natures Essence Aloe vera gel Xtracare Aloe vera gel The Chemists India Trusts TM 22
  • Guardian New Product Launch – Vitality Xtravital Eye Health MRP – Rs 299 Product Highlights •Prevents Macular Degeneration •Essential Nutrients for Normal Vision New Pack Xtravital Men / Women Health MRP – Rs 225 Each Product Highlights •Reduces Stress •Boosts Immune System •Provides Essential Vitamins & Minerals The Chemists India Trusts TM 23
  • Guardian New Product Launch – Personal Hygiene Ear Buds Pack of 100 - MRP - 40 Product Highlights •100% cotton. Ear Buds Pack of 200 - MRP - 65 Product Highlights •100% cotton. The Chemists India Trusts TM 24
  • Guardian New Product Launch – Weight Loss Xtraslim Acai Berry - MRP Rs 1999 Product Highlights •Natural Fat Loss Supplement •Eliminates Toxins Xtraslim Fat Burner - MRP Rs 1499 Product Highlights •Dietary Supplement •Help in Loss of Fat The Chemists India Trusts TM 25
  • Guardian New Product Launch - Ayurveda XtraVeda Garlic MRP Rs 90 Product Highlights •Anti Bacterial •Reduces cholesterol XtraVeda Neem MRP Rs 90 Product Highlights •Natural Blood Purifier The Chemists India Trusts TM XtraVeda Tulsi MRP Rs 90 Product Highlights •Build Immunity •Prevent Cough & Cold 26
  • Guardian New Product Launch - Quit Smoking SWITCH MRP - 375 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil •Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 27
  • Guardian New Product Launch – Quit Smoking SWITCH Herbal Cigarette MRP - 75 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains herbal Ingredients formula •Zero Tobacco •Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 28
  • Guardian New Product Launch – Health Xtraveda Honey MRP – Rs 140 100% Natural Farm Honey Xtraveda Honey & Lemon MRP – Rs 180 100% Natural Farm Honey The Chemists India Trusts TM 29
  • Guardian New Product Launch - Vitality Xtraveda Shilajeet MRP – Rs 199 •Powerful antioxidant that restores strength, energy and vitality in men and women •Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda •Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour •Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections Xtraveda Safed Musli Tone MRP – Rs 799 •Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women •Works as an effective anti-ageing treatment and restores youthful vigour •Improves strength and stamina and enhances well being The Chemists India Trusts TM 30
  • Guardian New Product Launch - Vitality Xtravital Heart Health MRP – Rs 650 •Improves heart muscle functioning •Manages blood pressure in people with hypertension •Boosts overall immune functions Xtravital Joint Health MRP – Rs 770 •Repairs and rebuilds cartilage •Maintains integrity of joints •Promotes joint mobility and flexibility The Chemists India Trusts TM 31
  • Guardian Health Chronicle GHC - Overview of Q4 – 2013-14 Edition The Chemists India Trusts TM 32
  • Guardian Health Chronicle - Jan to March Month Guardian Health Chronicle Now Priced at Rs 30/copy The Chemists India Trusts TM 33
  • Guardian Health Chronicle - Jan to March Month Cover Page Guardian Sheelajit GNC Hair Skin & Nails Formula Guardian Health Chronicle would be given FREE for Rs 300/- & above. Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers. The Chemists India Trusts TM 34
  • Thank You The Chemists India Trusts TM 35