The Chemists India Trusts TM

1
Guardian Day Celebration

The Chemists India Trusts TM

2
Index

Offer of the Month

Loyalty Program
Special Alliance
Visual Merchandise
GHC

1.Jan Offers
2.Offer Catalogue

1.Sr. ...
Offers of the month.

-

Bundle Offers
Buy 1 & Get 1 FREE
Discounts
Other Offers

The Chemists India Trusts TM

4
But 1 Get 1 Free Offers
Buy 1
Get 1
Free

Guardian XtraVigour Gold Cap 10s

The Chemists India Trusts TM

5
Discount Offers
10%
Discount

•

Guardian Xtracare Body Wash Green Apple 500ml

•

Guardian Xtracare Shampoo Aloe Vera 500...
Other Offers

1.The Buck Stops Here MRP Rs. 499/- Offer Price Rs. 249/- , 50 % off
2. Guardian Xtra Muscle 100% Whey Prote...
GNC Offers
1.GNC men’s ultra nourish hair 1x120, MRP Rs. 2149/- get discount of Rs. 500/2.GNC Thermoburst cap 1x90, MRP Rs...
Focus Category of the Month- Asthma,Bone &
Joint Care & Weight Management
Guardian Care Zone & POS Display
1.Guardian Tuls...
Product Catalogue – Offers of the Month

One laminated copy of the XtraValu catalogue will be send to each store, Please
k...
Loyalty Program.

-Offers for Sr.Citizen, Free Reminder Service, Process

The Chemists India Trusts TM

11
Sr. Citizen - Free Reminder Service (FRS)

The Chemists India Trusts TM

12
FRS & Sr. Citizen Program Collaterals

10.1% discount on Prescription Medicines
We will communicate the Offer to our
Senio...
FRS Process - System Implementation

The Chemists India Trusts TM

14
Special Alliances

- Jet Privilege Earn JP Miles while shopping with Guardian
- Citibank & ICICI Card members get 10% disc...
Special Alliance : Jet Airways

Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.

Kindly n...
Special Alliance
We have a Tie Up with
CITIBANK
10% Cash Back on bill Value of Rs 500 or above…

ICICI
Their credit / debi...
Special Alliance – Amity Synergy Card

AMITY Synergy card holders would also get
10% discount on GNC, Guardian Brands & Yv...
SBI Card Alliance

We have tied up with SBI Credit card which
allows their customer to get 10% discount on
the bill amount...
American Express Card 10 time reward Points

All American Express Cardholder will earn 10 Times
Reward pints while shoppin...
System Implementation

The Chemists India Trusts TM

21
Private Label

- Guardian Stand at stores - Planogram
- Choose & Save Stand – Product Placement
- New Product Launch

The ...
Guardian Stand (at select stores)
This stand is placed at 9 stores. Kindly
display the products accordingly. Also place
th...
Guardian Stand (at select stores)

Xtracare Hand Sanitizer

Himalaya Hand
Sanitizer

Xtracare Neem Facewash

Himalaya Face...
Guardian New Product Launch – Vitality
Xtravital Eye Health

MRP – Rs 299

Product Highlights
•Prevents Macular Degenerati...
Guardian New Product Launch – Personal Hygiene

Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.

Ear Buds...
Guardian New Product Launch – Personal Care

XtraCare Lip Bam - MRP - 40
Product Highlights
•Contains Rich moisturizing Co...
Guardian New Product Launch – Weight Loss

Xtraslim Acai Berry - MRP Rs 1999
Product Highlights
•Natural Fat Loss Suppleme...
Guardian New Product Launch - Ayurveda

XtraVeda Garlic
MRP Rs 90

Product Highlights
•Anti Bacterial
•Reduces cholesterol...
Guardian New Product Launch - Quit Smoking
SWITCH

MRP - 375

Trying to quit smoking but the craving gets you back. Try
Gu...
Guardian New Product Launch – Quit Smoking

SWITCH Herbal Cigarette

MRP - 75

Trying to quit smoking but the craving gets...
Guardian New Product Launch – Health

Xtraveda Honey

MRP – Rs 140

100% Natural
Farm Honey

Xtraveda Honey & Lemon MRP – ...
Guardian New Product Launch - Vitality
Xtraveda Shilajeet

MRP – Rs 199

•Powerful antioxidant that restores strength, ene...
Guardian New Product Launch - Vitality
Xtravital Heart Health MRP – Rs 650
•Improves heart muscle functioning
•Manages blo...
Guardian Health Chronicle
GHC

- Overview of Q4 – 2013-14 Edition

The Chemists India Trusts TM

35
Guardian Health Chronicle - Jan to March Month

Guardian Health Chronicle

Now Priced at Rs 30/copy

The Chemists India Tr...
Guardian Health Chronicle - Jan to March Month

Cover Page

Guardian Sheelajit

GNC Hair Skin & Nails
Formula

Guardian He...
Thank You

The Chemists India Trusts TM

38
Upcoming SlideShare
Loading in …5
×

We Guardians Jan'14

255 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
255
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

We Guardians Jan'14

  1. 1. The Chemists India Trusts TM 1
  2. 2. Guardian Day Celebration The Chemists India Trusts TM 2
  3. 3. Index Offer of the Month Loyalty Program Special Alliance Visual Merchandise GHC 1.Jan Offers 2.Offer Catalogue 1.Sr. citizen program 1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card , 1.Guardian Stand – Planogram 2. Choose & Save stand 1. Q4 – 2013-14 Issue The Chemists India Trusts TM 3
  4. 4. Offers of the month. - Bundle Offers Buy 1 & Get 1 FREE Discounts Other Offers The Chemists India Trusts TM 4
  5. 5. But 1 Get 1 Free Offers Buy 1 Get 1 Free Guardian XtraVigour Gold Cap 10s The Chemists India Trusts TM 5
  6. 6. Discount Offers 10% Discount • Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml • Guardian Xtraveda Soaps 125 gm any Variant. • Guardian Xtracare Neem Face Wash 100ml The Chemists India Trusts TM 6
  7. 7. Other Offers 1.The Buck Stops Here MRP Rs. 499/- Offer Price Rs. 249/- , 50 % off 2. Guardian Xtra Muscle 100% Whey Protein (Chocolate & Vanilla) 2lb, MRP Rs. 2499/-, Offer Price Rs. 2200/-, Save Rs. 299/3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 Lb MRP Rs.1799/Offer Price Rs.1550/- Save Rs 249/4.Buy Xtraveda Safed Musli Tone 1x60 MRP Rs.799/- Get discount of Rs.99/5.Buy Guardian Xtracare Soaps (Gift Pack) 3x125gm MRP Rs. 225/- get off of Rs. 25/6. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % Off. 7.The Corner Office MRP Rs 195 Offer Price Rs 156 Save 20% The Chemists India Trusts TM 7
  8. 8. GNC Offers 1.GNC men’s ultra nourish hair 1x120, MRP Rs. 2149/- get discount of Rs. 500/2.GNC Thermoburst cap 1x90, MRP Rs. 2999/- get discount of Rs. 750/3.GNC Melatonin 3mg TR Cap 1x60, MRP Rs. 1499/- get discount of Rs. 450/4.GNC COq10 100mg softgel 1x30, MRP Rs. 1999/- get discount of Rs. 500/5.GNC Ultra mega greens men's Tab 1x60, MRP Rs. 2099/- get discount of Rs. 550/- The Chemists India Trusts TM 8
  9. 9. Focus Category of the Month- Asthma,Bone & Joint Care & Weight Management Guardian Care Zone & POS Display 1.Guardian Tulsi & Giloy 2.Guardian Eye Health 3.GNC Calcium & Citrate 4.GNC Bone & Joint - Triflex 5.Guardian Ayurveda Juices. 6.Guardian XtraVital men & women. 7.Sugar Test Strips & Machines 8.Inhalers Guardian Care Zone & POS should feature the above mentioned products. The Chemists India Trusts TM 9
  10. 10. Product Catalogue – Offers of the Month One laminated copy of the XtraValu catalogue will be send to each store, Please keep this copy at the POS Counter & Inform customers about offers. The Chemists India Trusts TM 10
  11. 11. Loyalty Program. -Offers for Sr.Citizen, Free Reminder Service, Process The Chemists India Trusts TM 11
  12. 12. Sr. Citizen - Free Reminder Service (FRS) The Chemists India Trusts TM 12
  13. 13. FRS & Sr. Citizen Program Collaterals 10.1% discount on Prescription Medicines We will communicate the Offer to our Senior Citizen members through: • Ad in Guardian Health Chronicle • Email & SMS Blast The Chemists India Trusts TM 13
  14. 14. FRS Process - System Implementation The Chemists India Trusts TM 14
  15. 15. Special Alliances - Jet Privilege Earn JP Miles while shopping with Guardian - Citibank & ICICI Card members get 10% discount on GNC,YR & Guardian Brands -- Amity Synergy Cardholder to get 10% discount on GNC,YR & Guardian Brands & System Implementation - FreeCharge.in - SBI Credit Card , Health PA Privilege Card & Wizz Care Card - American Express 10 Time Reward Points The Chemists India Trusts TM 15
  16. 16. Special Alliance : Jet Airways Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy. Kindly note: • Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed. • Not valid on products on discount or offer The Chemists India Trusts TM 16
  17. 17. Special Alliance We have a Tie Up with CITIBANK 10% Cash Back on bill Value of Rs 500 or above… ICICI Their credit / debit card members would get a “10% discount on GNC, Yves Rocher & Guardian Brands” Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide). The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default. The Chemists India Trusts TM 17
  18. 18. Special Alliance – Amity Synergy Card AMITY Synergy card holders would also get 10% discount on GNC, Guardian Brands & Yves Rocher. Please issue Line Discount to customer under this scheme. Process: Customer need to show the above card in order to avail the discount. Select “Amity” from drop down in Ext code. 10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.in Line discount The Chemists India Trusts TM 18
  19. 19. SBI Card Alliance We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above We have tied up with Mastercard which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above The Chemists India Trusts TM 19
  20. 20. American Express Card 10 time reward Points All American Express Cardholder will earn 10 Times Reward pints while shopping at Guardian Pharmacy & Paying by American Express Card. System will automatically calculate the reward point & nothing need to be done at the time of Billing. The Chemists India Trusts TM 20
  21. 21. System Implementation The Chemists India Trusts TM 21
  22. 22. Private Label - Guardian Stand at stores - Planogram - Choose & Save Stand – Product Placement - New Product Launch The Chemists India Trusts TM 22
  23. 23. Guardian Stand (at select stores) This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products. Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub. Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash Juices The Chemists India Trusts TM 23
  24. 24. Guardian Stand (at select stores) Xtracare Hand Sanitizer Himalaya Hand Sanitizer Xtracare Neem Facewash Himalaya Facewash Lactocalamine XtraCalamine Natures Essence Aloe vera gel Xtracare Aloe vera gel The Chemists India Trusts TM 24
  25. 25. Guardian New Product Launch – Vitality Xtravital Eye Health MRP – Rs 299 Product Highlights •Prevents Macular Degeneration •Essential Nutrients for Normal Vision New Pack Xtravital Men / Women Health MRP – Rs 225 Each Product Highlights •Reduces Stress •Boosts Immune System •Provides Essential Vitamins & Minerals The Chemists India Trusts TM 25
  26. 26. Guardian New Product Launch – Personal Hygiene Ear Buds Pack of 100 - MRP - 40 Product Highlights •100% cotton. Ear Buds Pack of 200 - MRP - 65 Product Highlights •100% cotton. The Chemists India Trusts TM 26
  27. 27. Guardian New Product Launch – Personal Care XtraCare Lip Bam - MRP - 40 Product Highlights •Contains Rich moisturizing Cocoa butter This Lip bam keeps dryness away for hours While softening & giving sheen. The Chemists India Trusts TM 27
  28. 28. Guardian New Product Launch – Weight Loss Xtraslim Acai Berry - MRP Rs 1999 Product Highlights •Natural Fat Loss Supplement •Eliminates Toxins Xtraslim Fat Burner - MRP Rs 1499 Product Highlights •Dietary Supplement •Help in Loss of Fat The Chemists India Trusts TM 28
  29. 29. Guardian New Product Launch - Ayurveda XtraVeda Garlic MRP Rs 90 Product Highlights •Anti Bacterial •Reduces cholesterol XtraVeda Neem MRP Rs 90 Product Highlights •Natural Blood Purifier The Chemists India Trusts TM XtraVeda Tulsi MRP Rs 90 Product Highlights •Build Immunity •Prevent Cough & Cold 29
  30. 30. Guardian New Product Launch - Quit Smoking SWITCH MRP - 375 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil •Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 30
  31. 31. Guardian New Product Launch – Quit Smoking SWITCH Herbal Cigarette MRP - 75 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains herbal Ingredients formula •Zero Tobacco •Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 31
  32. 32. Guardian New Product Launch – Health Xtraveda Honey MRP – Rs 140 100% Natural Farm Honey Xtraveda Honey & Lemon MRP – Rs 180 100% Natural Farm Honey The Chemists India Trusts TM 32
  33. 33. Guardian New Product Launch - Vitality Xtraveda Shilajeet MRP – Rs 199 •Powerful antioxidant that restores strength, energy and vitality in men and women •Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda •Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour •Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections Xtraveda Safed Musli Tone MRP – Rs 799 •Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women •Works as an effective anti-ageing treatment and restores youthful vigour •Improves strength and stamina and enhances well being The Chemists India Trusts TM 33
  34. 34. Guardian New Product Launch - Vitality Xtravital Heart Health MRP – Rs 650 •Improves heart muscle functioning •Manages blood pressure in people with hypertension •Boosts overall immune functions Xtravital Joint Health MRP – Rs 770 •Repairs and rebuilds cartilage •Maintains integrity of joints •Promotes joint mobility and flexibility The Chemists India Trusts TM 34
  35. 35. Guardian Health Chronicle GHC - Overview of Q4 – 2013-14 Edition The Chemists India Trusts TM 35
  36. 36. Guardian Health Chronicle - Jan to March Month Guardian Health Chronicle Now Priced at Rs 30/copy The Chemists India Trusts TM 36
  37. 37. Guardian Health Chronicle - Jan to March Month Cover Page Guardian Sheelajit GNC Hair Skin & Nails Formula Guardian Health Chronicle would be given FREE for Rs 300/- & above. Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers. The Chemists India Trusts TM 37
  38. 38. Thank You The Chemists India Trusts TM 38

×