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We Guardians Jan'14

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  • 1. The Chemists India Trusts TM 1
  • 2. Guardian Day Celebration The Chemists India Trusts TM 2
  • 3. Index Offer of the Month Loyalty Program Special Alliance Visual Merchandise GHC 1.Jan Offers 2.Offer Catalogue 1.Sr. citizen program 1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card , 1.Guardian Stand – Planogram 2. Choose & Save stand 1. Q4 – 2013-14 Issue The Chemists India Trusts TM 3
  • 4. Offers of the month. - Bundle Offers Buy 1 & Get 1 FREE Discounts Other Offers The Chemists India Trusts TM 4
  • 5. But 1 Get 1 Free Offers Buy 1 Get 1 Free Guardian XtraVigour Gold Cap 10s The Chemists India Trusts TM 5
  • 6. Discount Offers 10% Discount • Guardian Xtracare Body Wash Green Apple 500ml • Guardian Xtracare Shampoo Aloe Vera 500ml • Guardian Xtraveda Soaps 125 gm any Variant. • Guardian Xtracare Neem Face Wash 100ml The Chemists India Trusts TM 6
  • 7. Other Offers 1.The Buck Stops Here MRP Rs. 499/- Offer Price Rs. 249/- , 50 % off 2. Guardian Xtra Muscle 100% Whey Protein (Chocolate & Vanilla) 2lb, MRP Rs. 2499/-, Offer Price Rs. 2200/-, Save Rs. 299/3.Buy Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 Lb MRP Rs.1799/Offer Price Rs.1550/- Save Rs 249/4.Buy Xtraveda Safed Musli Tone 1x60 MRP Rs.799/- Get discount of Rs.99/5.Buy Guardian Xtracare Soaps (Gift Pack) 3x125gm MRP Rs. 225/- get off of Rs. 25/6. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10 % Off. 7.The Corner Office MRP Rs 195 Offer Price Rs 156 Save 20% The Chemists India Trusts TM 7
  • 8. GNC Offers 1.GNC men’s ultra nourish hair 1x120, MRP Rs. 2149/- get discount of Rs. 500/2.GNC Thermoburst cap 1x90, MRP Rs. 2999/- get discount of Rs. 750/3.GNC Melatonin 3mg TR Cap 1x60, MRP Rs. 1499/- get discount of Rs. 450/4.GNC COq10 100mg softgel 1x30, MRP Rs. 1999/- get discount of Rs. 500/5.GNC Ultra mega greens men's Tab 1x60, MRP Rs. 2099/- get discount of Rs. 550/- The Chemists India Trusts TM 8
  • 9. Focus Category of the Month- Asthma,Bone & Joint Care & Weight Management Guardian Care Zone & POS Display 1.Guardian Tulsi & Giloy 2.Guardian Eye Health 3.GNC Calcium & Citrate 4.GNC Bone & Joint - Triflex 5.Guardian Ayurveda Juices. 6.Guardian XtraVital men & women. 7.Sugar Test Strips & Machines 8.Inhalers Guardian Care Zone & POS should feature the above mentioned products. The Chemists India Trusts TM 9
  • 10. Product Catalogue – Offers of the Month One laminated copy of the XtraValu catalogue will be send to each store, Please keep this copy at the POS Counter & Inform customers about offers. The Chemists India Trusts TM 10
  • 11. Loyalty Program. -Offers for Sr.Citizen, Free Reminder Service, Process The Chemists India Trusts TM 11
  • 12. Sr. Citizen - Free Reminder Service (FRS) The Chemists India Trusts TM 12
  • 13. FRS & Sr. Citizen Program Collaterals 10.1% discount on Prescription Medicines We will communicate the Offer to our Senior Citizen members through: • Ad in Guardian Health Chronicle • Email & SMS Blast The Chemists India Trusts TM 13
  • 14. FRS Process - System Implementation The Chemists India Trusts TM 14
  • 15. Special Alliances - Jet Privilege Earn JP Miles while shopping with Guardian - Citibank & ICICI Card members get 10% discount on GNC,YR & Guardian Brands -- Amity Synergy Cardholder to get 10% discount on GNC,YR & Guardian Brands & System Implementation - FreeCharge.in - SBI Credit Card , Health PA Privilege Card & Wizz Care Card - American Express 10 Time Reward Points The Chemists India Trusts TM 15
  • 16. Special Alliance : Jet Airways Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy. Kindly note: • Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed. • Not valid on products on discount or offer The Chemists India Trusts TM 16
  • 17. Special Alliance We have a Tie Up with CITIBANK 10% Cash Back on bill Value of Rs 500 or above… ICICI Their credit / debit card members would get a “10% discount on GNC, Yves Rocher & Guardian Brands” Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide). The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default. The Chemists India Trusts TM 17
  • 18. Special Alliance – Amity Synergy Card AMITY Synergy card holders would also get 10% discount on GNC, Guardian Brands & Yves Rocher. Please issue Line Discount to customer under this scheme. Process: Customer need to show the above card in order to avail the discount. Select “Amity” from drop down in Ext code. 10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.in Line discount The Chemists India Trusts TM 18
  • 19. SBI Card Alliance We have tied up with SBI Credit card which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above We have tied up with Mastercard which allows their customer to get 10% discount on the bill amount of Rs. 500/- & above The Chemists India Trusts TM 19
  • 20. American Express Card 10 time reward Points All American Express Cardholder will earn 10 Times Reward pints while shopping at Guardian Pharmacy & Paying by American Express Card. System will automatically calculate the reward point & nothing need to be done at the time of Billing. The Chemists India Trusts TM 20
  • 21. System Implementation The Chemists India Trusts TM 21
  • 22. Private Label - Guardian Stand at stores - Planogram - Choose & Save Stand – Product Placement - New Product Launch The Chemists India Trusts TM 22
  • 23. Guardian Stand (at select stores) This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products. Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub. Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash Juices The Chemists India Trusts TM 23
  • 24. Guardian Stand (at select stores) Xtracare Hand Sanitizer Himalaya Hand Sanitizer Xtracare Neem Facewash Himalaya Facewash Lactocalamine XtraCalamine Natures Essence Aloe vera gel Xtracare Aloe vera gel The Chemists India Trusts TM 24
  • 25. Guardian New Product Launch – Vitality Xtravital Eye Health MRP – Rs 299 Product Highlights •Prevents Macular Degeneration •Essential Nutrients for Normal Vision New Pack Xtravital Men / Women Health MRP – Rs 225 Each Product Highlights •Reduces Stress •Boosts Immune System •Provides Essential Vitamins & Minerals The Chemists India Trusts TM 25
  • 26. Guardian New Product Launch – Personal Hygiene Ear Buds Pack of 100 - MRP - 40 Product Highlights •100% cotton. Ear Buds Pack of 200 - MRP - 65 Product Highlights •100% cotton. The Chemists India Trusts TM 26
  • 27. Guardian New Product Launch – Personal Care XtraCare Lip Bam - MRP - 40 Product Highlights •Contains Rich moisturizing Cocoa butter This Lip bam keeps dryness away for hours While softening & giving sheen. The Chemists India Trusts TM 27
  • 28. Guardian New Product Launch – Weight Loss Xtraslim Acai Berry - MRP Rs 1999 Product Highlights •Natural Fat Loss Supplement •Eliminates Toxins Xtraslim Fat Burner - MRP Rs 1499 Product Highlights •Dietary Supplement •Help in Loss of Fat The Chemists India Trusts TM 28
  • 29. Guardian New Product Launch - Ayurveda XtraVeda Garlic MRP Rs 90 Product Highlights •Anti Bacterial •Reduces cholesterol XtraVeda Neem MRP Rs 90 Product Highlights •Natural Blood Purifier The Chemists India Trusts TM XtraVeda Tulsi MRP Rs 90 Product Highlights •Build Immunity •Prevent Cough & Cold 29
  • 30. Guardian New Product Launch - Quit Smoking SWITCH MRP - 375 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil •Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 30
  • 31. Guardian New Product Launch – Quit Smoking SWITCH Herbal Cigarette MRP - 75 Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking. Product Highlights •Contains herbal Ingredients formula •Zero Tobacco •Neutralizes build up of free radicals and toxins in the lungs, accumulated through years of smoking The Chemists India Trusts TM 31
  • 32. Guardian New Product Launch – Health Xtraveda Honey MRP – Rs 140 100% Natural Farm Honey Xtraveda Honey & Lemon MRP – Rs 180 100% Natural Farm Honey The Chemists India Trusts TM 32
  • 33. Guardian New Product Launch - Vitality Xtraveda Shilajeet MRP – Rs 199 •Powerful antioxidant that restores strength, energy and vitality in men and women •Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda •Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour •Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections Xtraveda Safed Musli Tone MRP – Rs 799 •Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women •Works as an effective anti-ageing treatment and restores youthful vigour •Improves strength and stamina and enhances well being The Chemists India Trusts TM 33
  • 34. Guardian New Product Launch - Vitality Xtravital Heart Health MRP – Rs 650 •Improves heart muscle functioning •Manages blood pressure in people with hypertension •Boosts overall immune functions Xtravital Joint Health MRP – Rs 770 •Repairs and rebuilds cartilage •Maintains integrity of joints •Promotes joint mobility and flexibility The Chemists India Trusts TM 34
  • 35. Guardian Health Chronicle GHC - Overview of Q4 – 2013-14 Edition The Chemists India Trusts TM 35
  • 36. Guardian Health Chronicle - Jan to March Month Guardian Health Chronicle Now Priced at Rs 30/copy The Chemists India Trusts TM 36
  • 37. Guardian Health Chronicle - Jan to March Month Cover Page Guardian Sheelajit GNC Hair Skin & Nails Formula Guardian Health Chronicle would be given FREE for Rs 300/- & above. Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers. The Chemists India Trusts TM 37
  • 38. Thank You The Chemists India Trusts TM 38