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Leads, Marketing to a New List, and Being Hooked on Phonetics
 

Leads, Marketing to a New List, and Being Hooked on Phonetics

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This presentation on Leads from business coach Nathaneal Mohr of www.guaranteedprofit.com, provides tips and advice around how to leverage your leads a little more effectively.

This presentation on Leads from business coach Nathaneal Mohr of www.guaranteedprofit.com, provides tips and advice around how to leverage your leads a little more effectively.

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    Leads, Marketing to a New List, and Being Hooked on Phonetics Leads, Marketing to a New List, and Being Hooked on Phonetics Presentation Transcript

    • Leads, Marketing to New List and being hooked on phonetics
      Leads,
      Marketing to New List,
      and Being Hooked on Phonetics
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      We received an email the other day from one of our members at our small business marketing blog that wanted to leverage their leads a little more profitably.
      They informed us that they run a floral and decor rental company in Maryland serving weddings and special events.  They also let us know that they had a two different list of leads. 
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      The first lead list, is a list of brides that attended a bridal show.  The other leads where a result of advertising on a wedding website that brides register and visit. 
      Both of these list of leads included their home address, email address and wedding date.
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      Leads Tip #1 - Understanding the strengths each list have
      In this specific lead list the most important information our Entrepreneur had beyond the contact information was the wedding date.
      Whenever your marketing to a list, you want to create a deadline of some kind when ever you can.  Without some kind of deadline your marketing isn't holding half the power it can.  Because there is a huge percentage of your list that will procrastinate a purchase decision until its forgotten unless they feel they will lose out because of some kind of deadline.
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      Leads Tip #2 - Getting the attention of Your List...long enough to entice them to buy
      This specific lead list doesn't recognize or have any relationship with the Business Marketing.
      Even when you have a lead list that would benefit from your product and services it still takes cutting through all the rest of the marketing noise. 
      Here in this example we had the home address as well as the email address.
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      Getting the attention of your list with direct mail. 
      I personally have experienced a lot of success using dimensional mail.
      Dimensional mail is mailing anything to your prospects that stands out because it is more than a flat peace of mail.   We can get really creative here, so I want to stop myself from spending an hour talking about this today.
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      B. Getting the attention of your list with email.  
      I personally have had a lot of success with email leads providing a free offer, then using the content inside the free offer to outline my unique selling proposition along with a direct call to action with a deadline.  Think of this like a “mini” product launch.
    • Leads, Marketing to New List, and Being Hooked on Phonetics
      Bonus Leads Tip #3 - Increase your Number of Touches
      Effectively Sequencing Direct Mail and email -  The more often you mail to your leads of course to a certain point, the higher your conversion will be.