Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />	As a Business Speaker I talk on how our custom...
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />	1. Get feedback on how to strengthen the exper...
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />	Example: <br />	During the purchasing process ...
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />	Or, if there is a check out process, simply ha...
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />	2. Learn more about your customers so you can ...
Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />Notice, it's the feedback that makes the produc...
Customer Segmentation  - Smarter Marketing Ideas to Increase Profit
Upcoming SlideShare
Loading in...5
×

Customer Segmentation - Smarter Marketing Ideas to Increase Profit

1,882

Published on

This Customer Segmentation Video at http://www.guaranteedprofit.com/ is for those of us business owners that want to earn a higher roi from our marketing.

Published in: Business, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
1,882
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
57
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Customer Segmentation - Smarter Marketing Ideas to Increase Profit

  1. 1. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />
  2. 2. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br /> As a Business Speaker I talk on how our customers are the heart of your business all the time.  Because the reality is that companies that are going to fail as the world changes are the ones that have forgotten this or don't understand how to leverage this idea.<br /> The businesses that do the following three very important things using two way communication tools like social media are going to own their markets either locally <br />or globally in the years to come:<br />
  3. 3. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br /> 1. Get feedback on how to strengthen the experience the customers are having while doing business with you. <br /> There are lots of tools to do this. The place most businesses don't do as well is their feedback placement and positioning. <br /> Your customers want to think less, not more, and unless you can make feedback fun, your better off making your customer feel like it's part of the process rather <br />than something extra.<br />
  4. 4. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br /> Example: <br /> During the purchasing process your customers are dealing with a real person either live, by phone or by instant message. <br /> After they have completed the transaction, the customer service rep can ask a question or two instead of saying the tiresome phrase, “I'm going to send you <br />to a quick survey."<br />
  5. 5. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br /> Or, if there is a check out process, simply have a couple questions on a screen behind the check out or have a two- question survey inside in the confirmation email.<br /> If you know the most profitable questions to ask, and you create a process that doesn't feel your customers are doing anything extra, you are going to get better answers and more data to make better decisions.<br />
  6. 6. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br /> 2. Learn more about your customers so you can categorize and segment your prospects and customers.<br /> 3. Mold your offers to speak directly to each segment of your customer base so that your marketing message cuts through the clutter and creates new sales simply because your customer feels like your message is speaking directly to them.<br />
  7. 7. Customer Segmentation<br />Smarter Marketing Ideas to Increase Profit<br />Notice, it's the feedback that makes the products, the offers and the experience for the customers.<br /> Eventually it's the customer designing the business. When your most ideal customer designs the business, you end up with the perfect business for your ideal customers. Imagine what that will do for your profit.<br /> Would you like to learn more about how to <br />teach your customers to design your business?<br />

×