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Customer Segmentation - Smarter Marketing Ideas to Increase Profit

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This Customer Segmentation Video at http://www.guaranteedprofit.com/ is for those of us business owners that want to earn a higher roi from our marketing.

This Customer Segmentation Video at http://www.guaranteedprofit.com/ is for those of us business owners that want to earn a higher roi from our marketing.

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  • 1. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
  • 2. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    As a Business Speaker I talk on how our customers are the heart of your business all the time.  Because the reality is that companies that are going to fail as the world changes are the ones that have forgotten this or don't understand how to leverage this idea.
    The businesses that do the following three very important things using two way communication tools like social media are going to own their markets either locally
    or globally in the years to come:
  • 3. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    1. Get feedback on how to strengthen the experience the customers are having while doing business with you.
    There are lots of tools to do this. The place most businesses don't do as well is their feedback placement and positioning.
    Your customers want to think less, not more, and unless you can make feedback fun, your better off making your customer feel like it's part of the process rather
    than something extra.
  • 4. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    Example:
    During the purchasing process your customers are dealing with a real person either live, by phone or by instant message.
    After they have completed the transaction, the customer service rep can ask a question or two instead of saying the tiresome phrase, “I'm going to send you
    to a quick survey."
  • 5. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    Or, if there is a check out process, simply have a couple questions on a screen behind the check out or have a two- question survey inside in the confirmation email.
    If you know the most profitable questions to ask, and you create a process that doesn't feel your customers are doing anything extra, you are going to get better answers and more data to make better decisions.
  • 6. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    2. Learn more about your customers so you can categorize and segment your prospects and customers.
    3. Mold your offers to speak directly to each segment of your customer base so that your marketing message cuts through the clutter and creates new sales simply because your customer feels like your message is speaking directly to them.
  • 7. Customer Segmentation
    Smarter Marketing Ideas to Increase Profit
    Notice, it's the feedback that makes the products, the offers and the experience for the customers.
    Eventually it's the customer designing the business. When your most ideal customer designs the business, you end up with the perfect business for your ideal customers. Imagine what that will do for your profit.
    Would you like to learn more about how to
    teach your customers to design your business?

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