Business to Business Marketing Idea to Close Difficult Sales

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Business to Business Marketing Idea to Close Difficult Sales

  1. 1. Business to Business Marketing Idea to Close Difficult Sales<br />
  2. 2. B2B Marketing Idea<br />To Close Difficult Sales<br />Today on our little small business marketing blog I wanted to share a little technique, that I have helped a few business coaching clients with, who are in business-to-business sales organization.<br />It works just as well the rest of the year when done correctly, but every Valentine's Day I'm reminded of how great it works when I do it. So I thought I would share it with you in this simple step-by-step business-to-business article.<br />We all have experienced the challenges of getting past the gate keeper and this little idea is specifically designed to get past the gate keeper, get into the hands and read by the decision maker if he is a male (I will explain this later).<br />
  3. 3. B2B Marketing Idea<br />To Close Difficult Sales<br />The business-to-business marketing strategy is as follows:<br />Step OneGet a nice higher end envelope and a nice thick stock of paper. When choosing both an envelope and paper, think feminine. They don't have to be overly girlie, just remember to think feminine. Trust me, this will make sense in a minute.<br />Step TwoCreate a strong and powerful sales message. Start the sales message as though it's coming from a old lover or friend of the client you are trying to close.<br />
  4. 4. B2B Marketing Idea<br />To Close Difficult Sales<br />Step ThreeHire a woman with soft handwriting - if you're not one. Have her write your b2b sales message as well as write the copy on the cover of the envelope. If your prospect has a nick name, use it. What we are going for here is personalization.<br />Step FourPut a little perfume on the message so it has a feminine aroma.<br />
  5. 5. B2B Marketing Idea<br />To Close Difficult Sales<br />What we are finding happens most of the time, is that it goes right past the gate keeper because they don't want to stop personal mail like that or really be involved with anything of that nature.<br />We are also finding that when the message starts off like it's coming from a past relationship, that the message is getting read. So as long as you have a powerful sales message, then you just might get some pretty nice results like the rest of our coaching clients.<br />

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