Your SlideShare is downloading. ×
Webinar: You Need to Get the Truth Faster
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Webinar: You Need to Get the Truth Faster

269

Published on

The New Market Research for Fast Moving Advertising Agencies. …

The New Market Research for Fast Moving Advertising Agencies.

Get accurate consumer insights, uncover opportunities, avoid mistakes, and impress your clients.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
269
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Transcript

    • 1. To watch the recoded webinar, CLICK HERE
    • 2. Today’s presenters
      John WilliamsonCEO | Qualvu
      Duncan HornerDirector | Agency Group
      To watch the recoded webinar, CLICK HERE
    • 3. Today’s presentation is Not about us
      To watch the recoded webinar, CLICK HERE
    • 4. Today’s presentation is not about you
      To watch the recoded webinar, CLICK HERE
    • 5. Nor about your clients
      To watch the recoded webinar, CLICK HERE
    • 6. Itis about your clients’ consumers
      To watch the recoded webinar, CLICK HERE
    • 7. And how consumers can…
      set you apart
      help you avoid mistakes
      uncover opportunities
      help sell your ideas
      help you create new value to your clients
      To watch the recoded webinar, CLICK HERE
    • 8. consumers are changing, big time.
      If you keep pace, you win.
      To watch the recoded webinar, CLICK HERE
    • 9. Mobile and web technology are transforming…
      …how consumers shop
      …how they communicate and interact
      …their expectations on speed and convenience
      …how they connect with brands
    • 10. In 2010…
      …mobile subscribers surpassed 5 billion
      The world population is 6.8 billion
      Over 70% of the world’s population now have a mobile phone
      To watch the recoded webinar, CLICK HERE
      Source: The Growth of Mobile: Stats and figures that will shock you! By SybaseInc
    • 11. Advertising is changing
      To watch the recoded webinar, CLICK HERE
    • 12.
    • 13.
    • 14. Market research is changing
      To watch the recoded webinar, CLICK HERE
    • 15. THE OLD WAY
      For you and your clients
      Long lead times
      Costly
      …and for the consumer
      Out-of-context feedback
      Face-to-face (ideal)
      Groups (not always ideal)
      To watch the recoded webinar, CLICK HERE
    • 16. There is a new way to gain consumer insightsToday, we’ll to show you how
      To watch the recoded webinar, CLICK HERE
    • 17. The new way
      Qualitative Research
      To watch the recoded webinar, CLICK HERE
    • 18. And it is better
      • Online and Visual
      • 19. Stream-of-consciousness feedback
      • 20. 24x7: Any consumer, anywhere
      • 21. Real: In-the-moment, candid
      • 22. Continuous communication between brands and consumers
      To watch the recoded webinar, CLICK HERE
    • 23. Faster.
      To watch the recoded webinar, CLICK HERE
    • 24. You need the truth faster
    • 25. easier.
      To watch the recoded webinar, CLICK HERE
    • 26. streamlined
      Video Search
      Qualvu Dashboard
      Create Project
      Qualvu Mobile Video Collection
      Qualvu Video Report
    • 27. Has to be the right people
      Non-professionals
      Vigorously Screened
      Any geography
      Even the low incidence
      Proprietary Panels
      Webcams
      Flip Cams
      Smartphones
      …or we arm them.
      TruthIndex™ Algorithm
    • 28. Less expensiveand better
      To watch the recoded webinar, CLICK HERE
    • 29. Optimal online dynamics
      • Focus Groups & IDIs
      • 30. Current standard
      • 31. Solid when group interaction & dynamics required
      • 32. Online synchronous video
      • 33. Global reach in IDI setting
      • 34. F2F, non-verbal, richness of visual + voice
      • 35. No travel
      • 36. Limited scale, speed
      • 37. Probing however human inhibitors + bias
      • 38. Online asynchronous video
      • 39. Global reach in personal diary setting
      • 40. Highly scalable
      • 41. Relies on personal, solo feedback for depth + richness
      • 42. Mobile Cams enhance ethnographic observations
      OPTIMAL
      VALUE
      • Online text-based options
      • 43. Least expensive option
      • 44. Highly scalable and global
      • 45. Message board and live chat options
      • 46. Text, image only restrictions
    • Optimal consumer dynamics
    • 47. Consumers will help you
      • Golden nuggets of insights to support your pitch
      • 48. Deliver FAST intelligence, with better quality insights
      • 49. Increase the value of agency-driven qualitative through innovative, truthful data
      • 50. Bring insights to life through online video reports
      To watch the recoded webinar, CLICK HERE
    • 51. Not just a report : Better intelligence.
      Backbone of Your Ideas
      Expert Analysis & Findings
      Integrated Voice of the Consumer
    • 52. Other key innovationsconnecting you to consumers
      To watch the recoded webinar, CLICK HERE
    • 53. Qualvu build-your-own
      You: Empowered
      Transparent and adjustable costs
      Customize your Deliverable
      Any consumer, anywhere, any time
      Proven
      To watch the recoded webinar, CLICK HERE
    • 54.
      • Any Qualvu project
      • 55. Particularly effective for ethnos or on-the-go
      • 56. Dynamic participant notification
      • 57. Cost-effective, innovative, and app is free
      Qualvu mobile App
    • 58. Don’t just take our word for itreal success stories
      To watch the recoded webinar, CLICK HERE
    • 59. Ad concept testing
      OBJECTIVE
      How people reacted to an ad concept, and if there were any changes that needed to be made in order to optimize the campaign.
      METHODOLOGY
      Carefully watching participants reactions on camera, Leo Burnett team assessed whether the edgy concept would resonate among all audiences.
      SUCCESS!
      Candid video output used to "sell" the campaign to BOD and crucial retail partners.
      To watch the recoded webinar, CLICK HERE
    • 60. New business pitch
      OBJECTIVE
      Trend Influence needed to understand what made spicy chicken lovers lick – or tick.
      METHODOLOGY
      Qualvu captured real people in real situations exploring their spicy food and spicy chicken love lives.
      KEY FEEDBACK
      • Scenarios in which they craved spicy food or spicy chicken
      • 61. Show me! What is spicy all about?
      • 62. The perfect spicy chickenmeal and setting spicy chicken
      SUCCESS!
      Trend Influence won the business and more meaningful creative
    • 63. “Time savings was HUGE for us. Doing this with a traditional approach would have meant weeks, which we didn’t have.”
      “These video chapters became the lifeblood of the strategy that we presented in our meeting when we won the business. Video validated our approach creatively and clearly was a winning move. The creative that it fueled won the pitch but also drove a campaign that, when launched, exceeded all sales goals.”
      -Beverly Andersen, Trend Influence
    • 64. RECAP
      Breakthrough online video: Agency game changer
      You: Access to consumers anywhere, anytime
      Crucial voice in your new business pitches
      Validate creative
      Play a key role in concept development
      You as an innovator for your clients
      Ethnographic, emotional and candid truth
      To watch the recoded webinar, CLICK HERE
    • 65. WHAT’S NEXT?
      Questions?
      Send to: qvmarketing@qualvu.com or on twitter (@qualvu)
      We’ll post answers online ASAP
      Download Case Studies
      Request a Demo!
      The Qualvu Agency Team standing by
      To watch the recoded webinar, CLICK HERE
    • 66. Thank you!
      To watch the recoded webinar, CLICK HERE

    ×