From Zero to Hero: How mobile video can help you win the Zero Moment of Truth
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The way consumers shop is changing and marketing strategies needs to keep pace. Today’s shopper journey is multifaceted and consumers have access to more information than ever before – some that ...
The way consumers shop is changing and marketing strategies needs to keep pace. Today’s shopper journey is multifaceted and consumers have access to more information than ever before – some that brands control and some that they don’t. Consequently, many factors now go into the consumer decision-making process. They invest time and energy in researching options before they make a purchase, debating product benefits and value, and looking for recommendations on those options.
Understanding consumers at each stage of the shopper journey is critical to understanding consumers as a whole. Asynchronous mobile video allows you to capture consumers throughout their shopper journey, developing a 360 degree view of who consumers are and what drives their purchasing decisions – externally and internally.
Brands can’t control what happens between stimulus and point of purchase, but understanding what happens at the Zero Moment of Truth and how those events affect purchasing decisions can help ensure brands are present in their minds and that they’re sending out the most effective message. See how!
1.) Learn how Hewlett-Packard partnered with Qualvu to follow the impact of every touch point in the PC and printer shopping journey via event-driven video feedback
2.) See how Hewlett-Packard liberated its shopper insights research by allowing the consumer to decide how, where, and when to share insights based on their natural and regular shopping habits
3.) Discover how engaging consumers in-the-moment will change the way you connect with them
4.) Learn how you can take advantage of innovative mobile video technologies to interact with your consumers on their own terms, when and where they feel comfortable sharing
5.) Online mobile video gives researchers an exclusive look into the consumer conscious that cannot be tapped using traditional research methodologies
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