The Video Future of Qualitative Research - Webinar Hosted by ESOMAR
by Guadalupe Pagalday, Marketing Manager at GreenBook on Apr 26, 2011
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New technologies, combined with newly empowered consumers who share insights from their private settings, are changing the way brands connect with their most important audiences. Importantly, these ...
New technologies, combined with newly empowered consumers who share insights from their private settings, are changing the way brands connect with their most important audiences. Importantly, these interactions are forming the basis for new level of depth in qualitative research, and are taking research out of the focus group and into the living room. Qualvu has worked with many of the world’s leading brands, such as Procter & Gamble, eBay, Yahoo!, Chrysler, Kellogg’s, and Disney, who are leveraging the company’s unique and innovative asynchronous video methodology, which utilizes webcams, flip cams, and even video-enabled smartphones to deliver insightful video reports and findings.
What you will get out of this webinar:
Learn how innovative technologies put brands directly into the candid and sometimes serendipitous moments in the lives of their consumers to drive decision making;
Understand the crucial evolution of the web-enabled consumer, and the implications for qualitative research
Learn how these new methods are allowing consumers to share vignettes from their lives that have not ever been seen by brand researchers, and which drive new levels of insight depth when properly applied
Gain insights into relevant case studies for this type of learning, viewed through the lens of some of the world’s leading brands.
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