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SUCCEEDING INWEB 3.0 RESEARCHONLINE & MOBILE DATA COLLECTION:EMPOWERING CONSUMERS ANDYOUR CLIENTS                    Prese...
Web Research 2.0 focus:      COLLECTION
Web Research 2.0Innovation in consumer ethnographies            Multimedia & MultiplatformInnovative Immersion      Active...
WEB RESEARCH 2.0 Qualitative in Context          Every consumer moment = Research moment          No Peer Pressure, No Res...
Web Research 2.0                   EMPOWERED                   CONSUMERS Quick Point: It’s not online research;           ...
NOW         Web Research 3.0EMPOWEREDRESEARCHERS & CLIENTS
Research 2.0 Breakthrough:Ethnographic Observations:New levels of consumer relevancyResearch 3.0 Breakthrough:Beyond Obser...
RELEVANCYA Look at 3.0 Internet Search            Search 2.0 (pre-Google)            Empowered access to information      ...
HOW TO ACHIEVE NEWLEVELS OF RELEVANCE FOROUR CLIENTS?
Empower clients to leverage their innateconnection to their business goals and decisionsRather than consumers of the repor...
CLIENT DECISIONS (DATA                                                                  IMMEMORIAL, SEARCH, SHARE         ...
Digital Qualitative Data    3.0 Insight Accuracy + Long-Term ValueInvolving client stakeholdersin directional insightsShar...
3.0 KeysEasy, intuitive accessSearch relevanceWeb Metrics for Researchers:Automatedvalue creation                         ...
MORE VALUABLE PRACTITIONERS    consumers      researchers                  stakeholders    mobile data     collection     ...
Thank Youjwilliamson@qualvu.com              QUESTIONS
Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?
Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?
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Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?

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  • Transcript of "Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?"

    1. 1. SUCCEEDING INWEB 3.0 RESEARCHONLINE & MOBILE DATA COLLECTION:EMPOWERING CONSUMERS ANDYOUR CLIENTS Presented by John Williamson Founder & CEO, Qualvu
    2. 2. Web Research 2.0 focus: COLLECTION
    3. 3. Web Research 2.0Innovation in consumer ethnographies Multimedia & MultiplatformInnovative Immersion Active Observation + Asynchronous Probing Candid Depth
    4. 4. WEB RESEARCH 2.0 Qualitative in Context Every consumer moment = Research moment No Peer Pressure, No Researcher Pressure Their time Capitalizing on social network dynamics Spontaneous however guided = scale & efficiency
    5. 5. Web Research 2.0 EMPOWERED CONSUMERS Quick Point: It’s not online research; it’s online engagement.
    6. 6. NOW Web Research 3.0EMPOWEREDRESEARCHERS & CLIENTS
    7. 7. Research 2.0 Breakthrough:Ethnographic Observations:New levels of consumer relevancyResearch 3.0 Breakthrough:Beyond Observations:New levels of client relevancy INSIGHTS
    8. 8. RELEVANCYA Look at 3.0 Internet Search Search 2.0 (pre-Google) Empowered access to information Search 3.0 (post-Google) Empowered Relevance to the Searcher The Searcher was added to data interaction… Seekers themselves added the value that changed everything
    9. 9. HOW TO ACHIEVE NEWLEVELS OF RELEVANCE FOROUR CLIENTS?
    10. 10. Empower clients to leverage their innateconnection to their business goals and decisionsRather than consumers of the report data,Clients are active participants in shapingtheir data: RELEVANCE PEER REVIEW
    11. 11. CLIENT DECISIONS (DATA IMMEMORIAL, SEARCH, SHARE GLOBALLY & MINE)The Data Value CliffForce Multiplier CLIENT ACTIVITY: SEARCH, IMMERSE ID DIRECTION CLIENT GLOBAL INPUT CLIENT DECISION RESEARCHER ANALYZE, CODE, REPORT CLIENT INPUT (ATTENDEE) EXECUTE COLLECTION CODE FOR COLLECTION PROJECT SCOPE
    12. 12. Digital Qualitative Data 3.0 Insight Accuracy + Long-Term ValueInvolving client stakeholdersin directional insightsSharing data across theorganization securely andeasilyData Access + Miningenables increasing value tostored project data
    13. 13. 3.0 KeysEasy, intuitive accessSearch relevanceWeb Metrics for Researchers:Automatedvalue creation COLLECTIVE INTELLECT
    14. 14. MORE VALUABLE PRACTITIONERS consumers researchers stakeholders mobile data collection Integrated platform collaboration Become a true Become a thought Optimize business brand advisor partner value via Client Relevance transparency
    15. 15. Thank Youjwilliamson@qualvu.com QUESTIONS
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